Best Place to Learn High-Level SEO?

8 replies
  • SEO
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Hi Warriors,

I am looking for a course, program or membership that is a recognized authority in SEO, inside and outside of the Internet marketing crowd so I can better learn how to tackle national/International SEO campaigns for potentially big clients.

I was thinking about maybe something like SEOmoz, but I am really open to some good suggetions?

Here is why:

My background is predominantly as an affiliate marketer and manager. I have also done a bit of work in PPC, SEO and I have project managed a couple of websites selling info products and software to webmasters. The company I worked for last year flirted with the idea of offering it's knowledge to local and offline business. After a little experience of it, I decided this is something I would really like to do myself in my own business.

Since then, I have setup an online marketing agency, and we have been helping local offline business get to the front page of Google, and increase traffic to their website, and enquiries to their business. We have got reasonably proficient with this and we are enjoying the business.

We have just been approached (via a contact and friend) by a national company who want us to help them rank in a very competitive niche. THese guys are used to dealing with big SEO agencies and have hundreds of websites and their turnover is insane. They are looking for new SEO expertise though. They said they would give us one website as a project to work on. They are basically "taking a punt on us".

If we prove ourselves on this site, they are going to send more business our way. In effect, they are giving us a chance.

They have given us a website which is 5 years old (roughly) but gets very little to no traffic. They asked us to put together a proposal and find some niche keywords to rank for.

Every keyword is so competitive, and the niche they are in is BIG money, with the top terms being dominated by companies paying £50k (Brit money) a month on SEO.

We are confident and capable with local SEO and low competition keywords, but this is new and scary territory to us! We don't want money for nothing and we are really keen to make a good job of this.

We want to expand our learning in SEO and get it to a reasonably high-level. It's a skill set we know for sure we can definitely profit off in the future as well, so we'd like to get good at it!

Like I say, SEOmoz was my first thought as a place to start, but really keen to get some advice, thoughts and suggestions?

Really appreciate any help anyone could offer.

Kindest regards!

Alex
#highlevel #learn #place #seo
  • Profile picture of the author Cyber.Don
    one of the best places to learn all this is of course SEOmoz, one more option would be SEObook. they are also wonderful. added to this, keep in mind that your experience in the field is your best option! take it the way you dealt with local competition but **TAKE IT TO THE NEXT LEVEL**

    Source: a lil bit of experience and no, my agency is not up and running yet
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    • Profile picture of the author it-aroma
      Originally Posted by Cyber.Don View Post

      one of the best places to learn all this is of course SEOmoz, one more option would be SEObook. they are also wonderful. added to this, keep in mind that your experience in the field is your best option! take it the way you dealt with local competition but **TAKE IT TO THE NEXT LEVEL**

      Source: a lil bit of experience and no, my agency is not up and running yet
      yeah SeoBook is very usefull site.
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  • Profile picture of the author EndGame
    Awesome.

    Appreciate the feedback from everyone here.

    Cyber.Don, thanks for your input as well. On this project however, using my past experience will not benefit me too much as "Local SEO" is a bit different to national/international high competition SEO, which is why I feel so out of my depth!
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    • Profile picture of the author Cyber.Don
      Originally Posted by EndGame View Post

      Awesome.

      Appreciate the feedback from everyone here.

      Cyber.Don, thanks for your input as well. On this project however, using my past experience will not benefit me too much as "Local SEO" is a bit different to national/international high competition SEO, which is why I feel so out of my depth!
      i know, ranking for high competition is hard.. thats why i specifically said **TAKE IT TO THE NEXT LEVEL**
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      • Profile picture of the author Intrepreneur
        Um there's not much to it other than what you can learn from a good few ebooks or books from Amazon.

        It's just a practical thing that once you know you'll never forget.

        Nothing like analysing the top sites on the web as well.

        I've even found that when i didn't know much about SEO the UK's most reputable SEO company didn't even have any suggestions for the improvement of the SEO on my blog.

        So really all I can say is avoid spending a fortune on an SEO course and instead start narrowing down your focus to the levels of SEO you want to understand more as most courses are going to start from the very beginning which if you already know most of it is pointless.
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  • Profile picture of the author dbomez
    Absolutely SEOmoz. Just read and watch their stuff. Check the old whiteboard friday and old posts. I have read some stuff 3-4 years old from their site and it's still actual now.
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  • Profile picture of the author Kurt
    Hey Alex,

    When I read the title to this thread, my first thought was "me".

    However like almost all on forums, I'm really more of an expert in "guerrilla" type SEO. You're looking for corporate SEO and not a lot of those guys talk (or teach).

    The basics should be the same, create content and link to that content, but you'll have a bigger budget to work with.

    I'm really just guessing, but if I was in your situation I'd focus on things like creating media events then sending press releases, creating high quality content and giving it to the major "authority" blogs and sites in you niches.

    Affiliate programs, Adwords/PPC, video creation, software related to the niche can all probably be used to your benefit.

    Maybe your two biggest tasks will be managing and organizing outsourcers and developing a good risk-management system. If you're working with brand name domain names, you won't be able to simply get a new domain and start over, like most of us can do. Risk-management is also something your bosses will like to hear you talk about.

    But to answer your question directly, I'm not sure where you would go to learn about corporate-style SEO and I don't think SEOmoz is the answer. I'd be interested in hearing the answers.
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