Outgoing Links And Page Rank

by Dele
15 replies
  • SEO
  • |
Hi Folks,

What effect does outgoing links on a website/webpage have on the ranking of that site/page?

Do you think it could be negative, or once linked to relevant content elsewhere, could it be positive?

Thank you for your views.
#links #outgoing #page #rank
  • Profile picture of the author lexilexi
    Depends what you are linking out to. Here's a tip: use the Google toolbar (IE or Firefox) and examine the pagerank of the pages you link out to. Make sure that none of them are "greybarred" i.e. the pagerank score bar is greyed out.
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  • Profile picture of the author Midas3 Consulting
    There's some argument to suggest that Google actually looks
    favorably on some outbound links pointing to trusted authority
    sites on the topic your page is dealing with.

    Devils in the details really, have tons of outbound links to low
    value properties and you're not doing yourself any favours.
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  • Profile picture of the author Dele
    Thanks lexilexi and SimonHarrison for your views.

    To make the question more direct, would you rather for SEO purposes have outbound links to authority sites or no outbound links at all.

    In short, is there a definite SEO benefit from outbound links to authority sites?
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  • Profile picture of the author Midas3 Consulting
    I guess I would say unless there's good reason to have outbound links
    don't bother, they bleed link juice from your site.
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    • Profile picture of the author cbpayne
      Originally Posted by SimonHarrison View Post

      they bleed link juice from your site.
      No they don't - thats a myth.
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      • Profile picture of the author Midas3 Consulting
        Originally Posted by cbpayne View Post

        No they don't - thats a myth.
        There's no doubt they do, any time you don't no follow, you're
        taking the spider away from contiguously getting through your site.

        It's exactly why to preserve any silo structure within for example
        blogs, for the best deep indexing you ensure your link structure
        allows a continuous flow from content to category .

        Insert outbound links within that framework and you'll have forced
        a negative impact.

        If you have evidence to the contrary, do elaborate, I'm interested.

        As would be folks like Dan Raine and other notables.
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  • Profile picture of the author cbpayne
    It has been demonstrated as a myth countless times by numerous seo experts - just Google it.

    Perhaps you could explain how a site like DMOZ can keep a PR8 with 5 million outgoing links?
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    • Profile picture of the author Midas3 Consulting
      Originally Posted by cbpayne View Post

      It has been demonstrated as a myth countless times by numerous seo experts - just Google it.

      Perhaps you could explain how a site like DMOZ can keep a PR8 with 5 million outgoing links?
      You're not responding to the point made in my previous post, if you have
      evidence to the contrary please post it, I would be interested.

      "numerous seo experts" will absolutely tell you that having outgoing links
      will disrupt the flow within your own site.

      A site the size of DMOZ and PR are seperate issues.

      I said, it bleeds link juice from your site, not PR, and DMOZ, Yahoo.com
      are not typical , nor do they need to concern themselves with
      a contiguos flow of information being spidered within a site which
      your average site owner does.

      So , which SEO Experts, are running contrary to position 1?

      I'll show you at least 2 making millions a year who side with my
      original point and have even brought out plugins which purposely
      keep the internal flow of link value intact.

      Does it have a negative impact on a sites PR, no, I don't believe so
      that's not the point being made, does it detract from internal link
      juice within a site yes.

      External links, especially those chosen with care which link to an authority
      site based on the content you're trying to rank for can be a good thing.

      Yahoo, DMOZ etc are a man made, manual submission who carefully
      ensure what they link to is of worth.

      My response to the chap asking was don't link out unless there's a requirement
      to so as it does bleed relevance from your sites internal linking structure.

      If you have evidence to the contrary, please expand.
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      • Profile picture of the author cbpayne
        Go to any SEO forum and ask the question about PR leak. If the forum is one frequented by the SEO pros, then it will be dismissed as a myth. If its a forum frequented by the SEO kiddies, they believe in it.

        I do not have the time or patience to educate you more on this. Do as I suggested and google it - there is plenty of evidence its a myth.
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        • Profile picture of the author Midas3 Consulting
          Originally Posted by cbpayne View Post

          Go to any SEO forum and ask the question about PR leak. If the forum is one frequented by the SEO pros, then it will be dismissed as a myth. If its a forum frequented by the SEO kiddies, they believe in it.

          I do not have the time or patience to educate you more on this. Do as I suggested and google it - there is plenty of evidence its a myth.
          I don't need to be educated by you , but thanks .

          For reference again, we are not talking about PR here, I guess you didn't clearly
          read in my previous post, it shouldn't and wouldn't have any effect on PR.

          Please take a moment to chill and don't react without reading the
          previous post, you're now discussing a different matter over which
          there is no difference of opinion.

          Ensure you're making a point that runs contrary to a position
          not alongside and one which there's no argument over.

          For reference, it's worth checking out those dummies over at "The Edge", Ed
          Dale etc who have software you can buy which retains internal flow
          of link juice.

          Please try and understand the difference between some type of devaluation
          in the SERPS from external links which is, has and always will be a myth
          and separate that from bleeding link juice externally making internal link
          juice devalued.

          Your attitude and tone are also getting pretty arsey , there's no point
          in getting your high horse with me, It's of no value to you, attempting
          condescension and commenting about how you'll educate me smacks
          of an inability to get your point across, nothing more , nothing less.

          I'm all ears if you have something of value to say that steps above
          sheer bickering.
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  • Profile picture of the author cbpayne
    Let me help you out. I must have been typing too fast:

    Let me google that for you
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    • Profile picture of the author Midas3 Consulting
      Originally Posted by cbpayne View Post

      Let me help you out. I must have been typing too fast:

      Let me google that for you
      I always forget how much I love that tool ;-)

      Again , you're talking about a PR leak, that's the rank leeching myth.

      For reference, data from a source like Jerry or Matt would be of
      higher value but the points moot, as there's really no issue of
      disagreement on PR/Rank leakage.

      There's no bone of contention on that point.
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      • Profile picture of the author Rob Hall
        Simon is completely correct here.

        When we talk about bleeding link juice, we don't mean if x site is a PR 8 and it links out to lots of sites it's going to be a PR 4 now, that's insane.

        A single website has a specific amount of link juice. So a PR 8 has a lot of link juice.

        When that website links to another website, part of that link juice is attributed to the other website. The website hasn't lost the link juice that points to it.

        That's what's key to understand - you don't lose the link juice that points to you because you're point to someone else, you just choose how you'd like to flow it
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  • Profile picture of the author actionplanbiz
    i practice to have at least one outbound link to an authority site to gain an SEO edge. but its possible that it can be a myth
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  • Profile picture of the author ButterflyGarden
    Originally Posted by Dele View Post

    Hi Folks,

    What effect does outgoing links on a website/webpage have on the ranking of that site/page?

    Do you think it could be negative, or once linked to relevant content elsewhere, could it be positive?

    Thank you for your views.
    It depends on what you are linking to, if the sites are of a questionable nature it could damage your reputation.
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