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Google Image Ad Disapproved

by squarepeg
4 replies
  • SEO
    • |
Had a $100 Google coupon so I thought I'll use it. Used a image ad from a CPA dating offer on Display Content Network. The keyword matched the landing page, and the keyword was displayed in the ad. No re-directs linking directly to landing page.

Google's Response: Disapproved "Irrelevant Image/Video Ad"

Does anyone have an idea of what this really means?
#disapproved #google #image
  • Profile picture of the author KirkMcD
    What was it an image of? If it wasn't related to dating. It's irrelvant.
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    • Profile picture of the author dburk
      Hi squarepeg,

      The Google AdWords program demands "extreme relevance". It can't be somewhat relevant it must be extremely relevant.

      It's not about what you think matches, it about what Google sees as a match. Use the AdWords Keyword Tool to discover the most relevant keywords for your landing page to confirm you are targeting keywords that are acceptable to AdWords.
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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      • Profile picture of the author Lucid
        Originally Posted by Philly View Post

        they already banned like 500,000 + adwords accounts already
        You got this number where? Interesting since that would represent about a third of their advertisers...

        Don (dburk) is right. You must be relevant. Unfortunately, I see too many advertisers (most really) with a different definition of relevancy.
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