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Switching From CPC to CPA Question

by activetrader
4 replies
  • SEO
    • |
I am confused as to what happens with how Adwords will display my ads if I were to switch to CPA? Right now I am getting really good CPC and CPA is very low; I wonder if I should switch to CPA ads instead but I am afraid it might affect the frequency of ad display and the position.

Any advice?
#adwords #cpa #cpc #question #switching
  • Profile picture of the author searchnology
    Google will simply calculate the effective CPC of your CPA campaign (based on conversions and payout) to rank your ad in Adwords with other CPC ads.

    This is similar to you calculating your CPA with a CPC campaign.
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    • Profile picture of the author activetrader
      Originally Posted by searchnology View Post

      Google will simply calculate the effective CPC of your CPA campaign (based on conversions and payout) to rank your ad in Adwords with other CPC ads.

      This is similar to you calculating your CPA with a CPC campaign.
      That's what I don't understand how they do it. I tried switching yesterday and my impressions plummeted. It could also be because of the time of day - when I switched from CPC to CPA it was around the time of day when people leave the office and drive home... that could be why?? But I also noticed that due to switching my CPC went up (almost doubled) suddenly, so I changed it back to CPC.... Any ideas?
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      • Profile picture of the author searchnology
        What is your effective CPA when you use CPC? If higher than your CPA bid then it is effectively the same as lowering your CPC bid so your traffic will decrease.

        I recall talking with my Google rep and he admitted that not a lot of people use the CPA function since there really isn't any advantage over CPC. If you need improvements for your campaign it is best to tweak your keywords, bids, ads, landing page, etc. to boost your quality score and thus reduce costs and improve ROI.
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        • Profile picture of the author activetrader
          Originally Posted by searchnology View Post

          What is your effective CPA when you use CPC? If higher than your CPA bid then it is effectively the same as lowering your CPC bid so your traffic will decrease.

          I recall talking with my Google rep and he admitted that not a lot of people use the CPA function since there really isn't any advantage over CPC. If you need improvements for your campaign it is best to tweak your keywords, bids, ads, landing page, etc. to boost your quality score and thus reduce costs and improve ROI.
          Thank you for clarifying this. This is what I thought - not very effective to switch to CPA... Right now I am converting my clicks very well, so I think I will stick with CPC ads for now...
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