Noob suggestion for Adwords - took me too long to learn...
- SEO |
I have a small adwords campaign to draw some traffic to my site. At the suggestion of Adwords, I set my ppc max bid to $.30. Everything was fine, I brought in some traffic every day, and my (Adsense) site is making a little more than I'm spending - and my organic traffic is growing in the interim. Good.
But I'm constantly getting messages from Adwords telling me I'm limited by my budget. Likewise, my CTR on Adwords is around 6-8% so I'm bringing in a lot of people quickly when the ad runs and I max out at my budget in less than an hour. So the other day I decided to experiment a little, and I reduced my max ppc to $.16 cents.
Long story short, I'm getting almost twice as much traffic and making twice as much off my site as I was before. And I'm not paying Adwords anything more than I was. And I'm still getting all my users within an hour or so.
Moral of the story: If you're new to Adwords and seeing a lot of traffic, don't just take the 'recommended' max cpc bid or you could lose out on a lot of visitors and traffic.
And my question: Should I go for it and bump my budget for Adwords way up?
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