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What happen to Adword

by Alex Lin
2 replies
  • SEO
    • |
All of a sudden all my campaign status show "Rarely Shown Due To Low Quality Score" funny I wasn't run these ads recently. They are run for years, then today it suddenly said my ads have low quality score. Did adword change any of their policy?
#adword #happen
  • Profile picture of the author tryinhere
    Originally Posted by Alex Lin View Post

    All of a sudden all my campaign status show "Rarely Shown Due To Low Quality Score" funny I wasn't run these ads recently. They are run for years, then today it suddenly said my ads have low quality score. Did adword change any of their policy?
    Alex, did you make any changes to your site ? if so this may have thrown things around.

    as far as i know there are no new policy changes but they may still be enforcing some older ones ?

    have a quick read of the guidelines and maybe fire a Q through to the adwords team.
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    • Profile picture of the author Alex Lin
      Originally Posted by tryinhere View Post

      Alex, did you make any changes to your site ? if so this may have thrown things around.

      as far as i know there are no new policy changes but they may still be enforcing some older ones ?

      have a quick read of the guidelines and maybe fire a Q through to the adwords team.
      No I didn't change any of my landing page. Leave them as usual. There is no change in my keywords either. It didn't make any sense why adword lower my quality score. They run for a long time.
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