PPCClassroom students, will applying this will result a slap?

19 replies
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PPCClassroom students, what do you think about Amit's saying on this:

As I mentioned before, here how your campaign structure will look like once we're done building your campaign with EfficientPPC :
1. One Unique Keyword per Adgroup - broad, phrase, and exact match types of one keyword
2. One Campaign per Keyword Category - with a different landing page for each category
3. 2 Ads per Adgroup - with the keyword in the headline
It's also available in his blog :
How to Properly Setup an Adwords Campaign...Part III | Super Affiliate Mindset

Have any of you ever apply this?

1. One Unique Keyword per Adgroup - broad, phrase, and exact match types of one keyword

Is it good?

Any result?

Will applying this will result a slap?

I've read somewhere that doing this could be dangerous to our account.
Uploading hundreds of adgroup at once will make the account be manually reviewed by adwords staff.

Hendra
#adwords #amit mehta #applying #ppc classroom #ppc marketing #ppcclassroom #result #slap #students
  • Profile picture of the author zoobie
    well the maximum keywords allowed for a new account are 50k
    well I think he means 1 keyword (with relevant long tail) are set within the same group. e.g if your root keyword is hosting, then web hosting, affordable hosting, cheap hosting, reliable hosting etc will be set within the group.

    I think...

    and you have to think of another thing related to hosting as well to go broad and not used the word hosting. perhaps web host instead?

    to me a google slap means you ad copy is so poor and no one wants to click on it and also your conversion is so poor, Google penalize you by holding your keywords in "inactive stage"...

    two ways to fix this problem: either raise your bid or improve your quality score meaning fix your ads which includes your bid keywords in the ad headlines, description lines and URL where-ever possible.
    also write a good call to action at the end which improves CTR.
    this is a factor to determine quality score as well.

    such as: download now!, get it now, sign up now, join right away.. buy now

    etc are examples of "call to action" and don't write click here as google doesn't like it.

    don't split your heading into description, I personally think they are poorly written ad.

    hopes that help...
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    • Profile picture of the author bimawarrior
      Thanks for replying Zoobie!

      Originally Posted by zoobie View Post

      well the maximum keywords allowed for a new account are 50k
      well I think he means 1 keyword (with relevant long tail) are set within the same group. e.g if your root keyword is hosting, then web hosting, affordable hosting, cheap hosting, reliable hosting etc will be set within the group.
      I think...

      and you have to think of another thing related to hosting as well to go broad and not used the word hosting. perhaps web host instead?
      So it's not JUST one keyword for one adgroup?
      Hmm... I might got it different. I though he would differentiate each of those keywords into their own adgroups.

      to me a google slap means you ad copy is so poor and no one wants to click on it and also your conversion is so poor, Google penalize you by holding your keywords in "inactive stage"...

      two ways to fix this problem: either raise your bid or improve your quality score meaning fix your ads which includes your bid keywords in the ad headlines, description lines and URL where-ever possible.
      also write a good call to action at the end which improves CTR.
      this is a factor to determine quality score as well.

      such as: download now!, get it now, sign up now, join right away.. buy now

      etc are examples of "call to action" and don't write click here as google doesn't like it.

      don't split your heading into description, I personally think they are poorly written ad.

      hopes that help...
      Hey, thanks for this ad writing tips
      Yep, I understand about the QS. I must have put the subject wrong to say it as a 'slap'
      what I mean was actually my account will be manually checked by Google staffs as I have triggered the 'too much adgroups' loaded. Which at the end, those staff will mark my account.

      Well, this maybe just a myth, as I haven't see it for my self
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  • Profile picture of the author askloz
    Originally Posted by bimawarrior View Post


    Is it good?
    You bet it is

    Originally Posted by bimawarrior View Post

    Any result?
    Better QS, lower bid costs.
    Originally Posted by bimawarrior View Post

    Will applying this will result a slap?
    nope.
    Originally Posted by bimawarrior View Post


    I've read somewhere that doing this could be dangerous to our account.
    Who ever told you this needs to re-check what they're doing, cos they're wrong.
    Signature
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    • Profile picture of the author bimawarrior
      askloz, just to confirm,

      You do put ONE keywords for ONE adgroups right?
      Say,
      webhost
      cheap webhost
      fast webhost

      One adgroup for each one keyword?

      Do you have any specific tool to work on this?

      Thanks for confirming me on this

      Hendra

      Originally Posted by askloz View Post

      You bet it is



      Better QS, lower bid costs.


      nope.


      Who ever told you this needs to re-check what they're doing, cos they're wrong.
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      • Profile picture of the author askloz
        here's how I would do it.

        Campaign Name:
        Weight Loss - Broad - Content

        AdGroup Name:
        Lose Weight

        Keyword:
        Lose Weight
        -free
        -cheap
        -trial

        AdGroup Name:
        Fat Loss

        Keyword:
        Fat Loss
        -free
        -cheap
        -trial

        (these -free, -cheap, -trial), etc are negative embedded matches. So your ads don't appear.

        Keep doing this for every keyword phrase.

        Notice I put in the campaign name (broad) that's to let me know that I am only putting in Broad type keywords. Also notice (Content), this is for the content network ONLY. If I want to do the Search Network, then I'd place the word (Search) there instead to let me know.

        Why do this?
        If you add broad match, exact match and phrase match in the same adgroup, the CTR will be used as a medium score, which can affect the overall price, the idea is to keep the CTR as high as possible. Thus, helping to reduce the price you pay.

        Then, you create 2-3 Adverts in each adgroup.

        These adverts then need to contain your phrase in your Title, and in description, try not to repeat it more than twice. Also put some other related words in there as well.
        Your display url could be like this

        SomeSite.com/KeywordPhrase

        Which also helps.

        Or
        KeywordPhrase.SomeSite.com

        Which also helps.

        Play around with 2-3 variations of your adverts and see which ones perform the best. Also take note that the words you use in your adcopy, should also be found on the landing page as well, ie, in your sites's title tag, description tag, abstract tag, keyword tag.

        Wait til you get about 100 clicks to see which advert works better.

        THEN...

        Create another Ad Campaign, this time, using the other keywords as before that performed well, and the advert that performed well. Pause your other campaigns ad groups, and do some more, use that as a testing campaign. Find some more that perform well, and add them to the other ad campaign, ie, the Approved Performer.

        When making your bids, raise it to double what google asks for. Wait 2-3 days before lowering it. Also, don't be affraid to raise your daily limit, most people do about $5-20 per day, google tends to reward people more when they are willing to spend more.

        Then after a few days, lower it some more, your CTR should still be around the same. Then you can lower the position of those keywords to position 4-6, or 5-8, which should convert better, assuming your using the search network.

        Hope this helps.

        Originally Posted by bimawarrior View Post

        askloz, just to confirm,

        You do put ONE keywords for ONE adgroups right?
        Say,
        webhost
        cheap webhost
        fast webhost

        One adgroup for each one keyword?

        Do you have any specific tool to work on this?

        Thanks for confirming me on this

        Hendra
        Signature
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  • Profile picture of the author James Schramko
    you should put your keywords in small groups - one per group is idea.

    I would even split the broad phrase and exact match up for higher CTR.

    You can do this by making a negative for the ones you do not want to show, so the broad group will have -[keyword] and -"keyword" in that group.

    I use a tool to format this.
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  • Profile picture of the author Black Hat Cat
    Banned
    I've read somewhere that doing this could be dangerous to our account.
    Uploading hundreds of adgroup at once will make the account be manually reviewed by adwords staff.
    Adwords staff manually reviews your account anyway, whether you do this or not. They manually review every account. And since one keyword per adgroup isn't against the rules, who cares anyway? They can review all they want.
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  • Profile picture of the author James Schramko
    The content network only has broad - you can't have exact match or phrase match for content bids.

    Also in content network you will want more than one keyword per group to help google know what you are trying to target. You may have ten or twenty phrases in there with very similar themes.

    Also you do not need to put negatives in each ad group - you can add them in for the who campaign once.
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    • Profile picture of the author askloz
      Originally Posted by James Schramko View Post

      The content network only has broad - you can't have exact match or phrase match for content bids.
      I never said you could, but if you read it again, you'll see that I said you can see which type of campaign it is.

      Originally Posted by James Schramko View Post

      Also in content network you will want more than one keyword per group to help google know what you are trying to target. You may have ten or twenty phrases in there with very similar themes.
      That's you, I don't. Cos the same principle applies to the CTR.

      Originally Posted by James Schramko View Post

      Also you do not need to put negatives in each ad group - you can add them in for the who campaign once.
      yes you do.
      Signature
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      • Profile picture of the author James Schramko
        Originally Posted by askloz View Post

        I never said you could, but if you read it again, you'll see that I said you can see which type of campaign it is.
        You mentioned: "If you add broad match, exact match and phrase match in the same adgroup"

        Just making sure nobody gets confused about that.


        Originally Posted by askloz View Post


        That's you, I don't. Cos the same principle applies to the CTR.
        Content works better with tight groups to help the network work out what you want to bid on. CTR is different too -

        "Note that it's normal to have a lower CTR on the content network, which will not influence your Quality Score, minimum bids or ad position on Google and the search network." - Google

        Originally Posted by askloz View Post


        yes you do.
        No - you do not. You can add negatives up the top to cover all ad groups in that campaign avoiding the need to put them in each group.

        "You can prevent entire campaigns from showing on a certain query by applying negative keywords to them." - Google
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        • Profile picture of the author askloz
          Originally Posted by James Schramko View Post

          You mentioned: "If you add broad match, exact match and phrase match in the same adgroup"

          Just making sure nobody gets confused about that.
          Yup, but further down I do mention the search network. any ways, thanks for clearing up any confusion.



          Originally Posted by James Schramko View Post

          Content works better with tight groups to help the network work out what you want to bid on. CTR is different too -
          That's why I say to use only one keyword, same principle applies.

          Originally Posted by James Schramko View Post

          "Note that it's normal to have a lower CTR on the content network, which will not influence your Quality Score, minimum bids or ad position on Google and the search network." - Google
          Not for me, mines quite high. 5-8%.


          Originally Posted by James Schramko View Post

          No - you do not. You can add negatives up the top to cover all ad groups in that campaign avoiding the need to put them in each group.
          Yup, but better to be safer than sorry and place them in each group.

          Originally Posted by James Schramko View Post

          "You can prevent entire campaigns from showing on a certain query by applying negative keywords to them." - Google
          That's what I said. hence negative embedded matches.

          I don't need any lessons here mate, been doing this for over a year and pull out around $20-30k a month in profits.
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  • Profile picture of the author softtouch
    I think the only thing G will slap you for is irrelevancy...

    Match your keywords with your ads and your site content and Google
    will love you. And make give you cheaper clicks.

    The PPC Classroom is excellent and I am enjoying it very much.

    ~later

    Phil
    Signature
    ~ Learn To Make $$ In ANY Economic Climate ~
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  • Profile picture of the author bimawarrior
    Hi everyone, thanks for making all of this clear for me

    I have create an apps to do :
    1. One Unique Keyword per Adgroup - broad, phrase, and exact match types of one keyword

    Automatically and save tons of your times, check it here :
    http://www.warriorforum.com/adsense-...-keywords.html

    You'll find a demo version which is free, and commercial version that I'm planning to launch as WSO.

    Please share what you got in mind.

    Thanks!

    Hendra
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