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Improving Quality Score?

by rbf738
4 replies
  • SEO
    • |
I've been doing Adwords for awhile but mostly on autopilot so I've been trying to roll up my sleeves a bit more lately.

A few questions so I'll break them up:

One: I promote affiliate offers such as Clickbank. I don't put affiliate links directly on the page, but link to redirects elsewhere on my site with affiliate links built in which send people to the sales pages for the offers, will this count against my quality score of my page versus if I had none of these redirect links?

Two: Should I be optimizing a landing page based for the keywords I'm targeting in the ad? Or rather, would I receive a higher quality score if so?

Three: I use adwords on a variety of my sites. Some of my sites are targeted just for one niche whereas for example I have another review style site which has a central hub as the main page then I review products on limitless and disconnected niches on the subdomains. Would this account for why I'm receiving lower quality scores for one of these pages versus a domain which is solely devoted to selling offers in one niche? And if so, what's up with that?

Thanks !
#improving #quality #score
  • Profile picture of the author tryinhere
    Originally Posted by rbf738 View Post

    I've been doing Adwords for awhile but mostly on autopilot so I've been trying to roll up my sleeves a bit more lately.

    A few questions so I'll break them up:Thanks !
    One: I promote affiliate offers such as Clickbank. I don't put affiliate links directly on the page, but link to redirects elsewhere on my site with affiliate links built in which send people to the sales pages for the offers, will this count against my quality score of my page versus if I had none of these redirect links?
    not that i am aware of, and you could have a link on the page if you wanted to, not as 1000 click here links in the text, as that would scream bridge page, but nothing wrong with a small banner ad on a side column of the page.

    Two: Should I be optimizing a landing page based for the keywords I'm targeting in the ad? Or rather, would I receive a higher quality score if so?
    yes you would think the more focused you can be between keyword > ad > page > keyword the better.

    Three: I use adwords on a variety of my sites. Some of my sites are targeted just for one niche whereas for example I have another review style site which has a central hub as the main page then I review products on limitless and disconnected niches on the subdomains. Would this account for why I'm receiving lower quality scores for one of these pages versus a domain which is solely devoted to selling offers in one niche? And if so, what's up with that?
    not really sure that would be a reason, if it were say a furniture store would have trouble, promoting say beds in one sub domain and say fridges in another, its probably just some more focused work within those sub domains that should bring your q score up.
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    • Profile picture of the author rbf738
      Much thanks for the input try. I'd be interested in hearing what others think, as well.
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  • Profile picture of the author rbf738
    I'm thinking about creating different pages on my site just targeting individual keywords for higher adwords score purposes. It kind of sounds like an SEO technique come to think of it, but I suppose the two go hand in hand. Anyone else sign off on this technique?
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  • Profile picture of the author georgedaney
    Hello Friends,

    Nice work.Your tips are nice i would like to implement it.
    Thanks a lot for sharing.

    George.
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