PPC - Urgent Question - Please Respond Soon.
- SEO |
I am planning to start a PPC campaign . I did research in my niche and there are more than 8000 "Broad Match" searches and only 100 "Exact Match Searches" according to Google Keyword Tool.These searches are for more than 30 keywords.
My Question: Should i make decision based upon "Exact Match" No. of searches or Broad Match No. of search as per Google Keyword Tool? And should i go for this project?
I am planning to start this campaign for my client (debt collector firm) in my local area...I am bit reluctant because there are enough Broad Match Searches but not sufficient Exact Match Searches and this campaign might be ineffective that might give wrong impression...So, need your reviews.
Waiting for response soon...
Best REgards...
FM
Love the Humanity...:)