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Backlinks within a text better than outside of it?

by FlashDriveDT
14 replies
  • SEO
    • |
Does Google give a little more love to backlinks that are within a text (article, profile, forum post, comment etc) than separate from it (bottom, signature, under avatar, etc)? Does it make a difference? Thanks.
#backlinks #text
  • Profile picture of the author mike.leembruggen
    nope... I don't think it makes a difference
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  • Profile picture of the author tpw
    I don't think the signature etc is diminished in value within Google's algorithm.

    However, I do know that sidebar links and footer links are diminished in the algorithm.

    Under avatar I would consider to be diminished, because it appears within that information that seldom changes from page to page, which is the reason why sidebars and footers are diminished.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Mohammad Afaq
      However, I do know that sidebar links and footer links are diminished in the algorithm.
      They are not actually diminished but they don't have as much value as in text links.

      Now, I have not yet done a test on it so I cannot be sure about my finding but this is what I believe and I can be wrong.
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      • Profile picture of the author tpw
        Originally Posted by Mohammad Afaq View Post

        They are not actually diminished but they don't have as much value as in text links.

        Now, I have not yet done a test on it so I cannot be sure about my finding but this is what I believe and I can be wrong.
        From the horses' mouth...

        Maile Ohye of Google said at SES Toronto 2010...

        Links are valued differently depending on context and patterns:

        * Location on a page is important: in context or in template (i.e. footer links give minimal juice)
        Source: Actionable insights from SES Toronto 2010 | PPC-Advice.com

        I cannot give you source page on the sidebar, but the above comment seems to reflect that AND I know that my understanding of diminished sidebar links came from a post in the Google Webmasters' blog.
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        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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        • Profile picture of the author oihjk
          Hey FlashDriveDT,
          If you are referring to links that appear with articles in article directories, my opinion is that each of these links, whether in the article body or the resource box, will hold the same "weight" as the other.

          However, as a few of the other posters have mentioned, if you are referring to links contained in footers and sidebars on a website, those links will likely carry less weight than links in the body of the page.

          In regards to the footer and sidebar/menu links it is good practice to change 90% of the on-page content for SEO purposes. Meaning if your header, footer, menus and sidebars (the information that is constant through each page of your site) have 100 words/links then try to have at least 900 words in your content on each page. There is not really a science behind this, but something that I try to follow in practice.

          As search engine algorithms become more intelligent and sophisticated, we may notice that relevance to the destination page and the on page article will cause certain links to carry more weight.

          Hope this helps,
          Eric
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          • Profile picture of the author FlashDriveDT
            Originally Posted by oihjk View Post

            Hey FlashDriveDT,
            If you are referring to links that appear with articles in article directories, my opinion is that each of these links, whether in the article body or the resource box, will hold the same "weight" as the other.

            However, as a few of the other posters have mentioned, if you are referring to links contained in footers and sidebars on a website, those links will likely carry less weight than links in the body of the page.
            Actually, I was referring more to forums. A post could have anchor text link within the text, anchor text link underneath it as signature, or anchor text or non anchor text link underneath an avatar to the side (homepage field of the profile). Since latter is usually easier to place and not so frowned upon by webmasters I figured its the best forum SEO tactic. However, if the link is more valuable in the signature or within the post than it may well be worth risking post or even account deletion.

            Either way, thanks for all the input. Personally I think it's always better to have an anchor text within a text. But it can be quite difficult to get these and make them stick.
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            • Profile picture of the author dburk
              Originally Posted by FlashDriveDT View Post

              Actually, I was referring more to forums. A post could have anchor text link within the text, anchor text link underneath it as signature, or anchor text or non anchor text link underneath an avatar to the side (homepage field of the profile). Since latter is usually easier to place and not so frowned upon by webmasters I figured its the best forum SEO tactic. However, if the link is more valuable in the signature or within the post than it may well be worth risking post or even account deletion.

              Either way, thanks for all the input. Personally I think it's always better to have an anchor text within a text. But it can be quite difficult to get these and make them stick.

              Hi FlashDriveDT,

              I don't believe that you can assume that what is true on one website will be true on the next. On some websites it may be better to have links in content, while on other sites it could work better in the sidebar or footer. It's not whether it is a sidebar or footer location that makes the most difference. It matters more is what text is near the link.

              If you optimally structure a sidebar or footer you may be able to get better results than a typical in content link. The important thing is relevance of the text near and within your anchor text.
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  • Profile picture of the author Troy_Phillips
    Anchor text is powerful. If you can find an article directory that allows self promotional links in it ... they will rank better than a sig file .

    A lot of the better directories are allowing inside links or making their resource box a part of the article and only separating it with a br
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  • Profile picture of the author apple87jane
    I think there are no different between both. The important is after putting links, use some of the indexing software to ping the link will be much more powerful and faster to see the result.
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  • Profile picture of the author Tony Dean
    I try to put two or three links to different pages inside the body of the text - that way you are getting more links out there.
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  • Profile picture of the author herbal
    It count's whatever comes up with link it may be in article body, resource box, comment or profile...
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  • Profile picture of the author bioss
    i think the best and quality backlinks is inside the text in articles or page content not in the signature or footer.
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    mobile app marketing platform by www.perion.com
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    • Profile picture of the author dburk
      Hi FlashDriveDT,

      You asked "does it make a difference?" The answer is absolutely yes. In fact, when Google was merely a research project at Stanford University, Larry Page and Sergey Brin wrote a paper that described in some detail how Google's technology was able to interpret the context of keywords by observing the location and words near and within the anchortext, considering proximity, prominence and other factors. Anyone that might be considered an SEO professional would consider this fundamental knowledge.
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author HunterSnake
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