An Advantage Of making Big High Quality Adsense Site
- SEO |
I just thought I would draw attention to something that many advertisers do which effects how much money you make in adsense clicks.
When I advertise on the content network, I monitor where the traffic is coming from and how many leads signups they give me. When I find a site that is sending me converting traffic I increase my bid on that site with a site targetted campaign, so I get more conversions.
Similarly if I get traffic but no conversion I stop traffic from that site.
This means if you build a big site that gets a regular amount of decent traffic and send good quality traffic, at some point down the line advertisers will cotton on and start paying more per click on your site. This just doesnt happen with small 1 page sites as they dont stand out in the reports.
In some cases, really popular sites CPC gets driven up several times higher than other sites on the exact same topic.
This wont happen in every niche, but in competitive niches where the CPC is high (where you should be targetting anyway), there will be a fair share of PPC marketers who know how to play the game.
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