Exact Keyword as Domain Name How far it Helps?

38 replies
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Hello guys,

It's still an argument that exact keyword domain name can bring easy serp's for the same keyword than non keyword domain names. But personally I've got many good serps for non keyword domain names. But still - I would like to hear how you've experienced in this issue. Do you really think that getting an exact domain can reduce your optimization jobs?

Feel free to discuss. Have a great day!
#domain #exact #helps #keyword
  • Profile picture of the author jhou82
    From my experience I truly believe it does help. I don't think its because an Exact KW domain has more power over any other domain, I think that it has to do with the anchor texts and such that your site will naturally promote if you have an exact kw domain.

    Like if I have a site called thecoolford.xyz and you intend to rank for "the cool ford" then when someone links to me they tend to use more relavent keywords in the anchor text for that goal. Plus the link itself has the exact kw's in it which I think helps.

    But all else equal, I don't think there is any added benefit to a Exact domain.
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    • Profile picture of the author Barry Patterson
      I wish I knew if the exact copy of URL and beginning title was a real advantage. So many learned folks say that it is important to have this exact copy but would someone please give me the real dope? How many searchers will notice the difference?
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  • Profile picture of the author Highdefinition
    Originally Posted by MervikHaums View Post

    Hello guys,

    It's still an argument that exact keyword domain name can bring easy serp's for the same keyword than non keyword domain names. But personally I've got many good serps for non keyword domain names. But still - I would like to hear how you've experienced in this issue. Do you really think that getting an exact domain can reduce your optimization jobs?

    Feel free to discuss. Have a great day!
    Hi,

    Yes it does really help. Having a EMD reduces your optimization job. I have tried and tested it already on few of my sites.
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  • Establishing a niche website with an exact match domain name is helpful. When I first started out, building niche websites, I made it a rule for myself to find niches that held keywords with low serp competition on the first page, and had an exact match keyword domain name available to register.

    If you find an exact match with .com, .net, or .org, for a keyword that has some good income potential, jump on it! Don't bother registering any other extensions because they just don't have the same effects.

    I have yet to launch a niche site that has not ranked in the first page or second page of google upon being indexed for its respected keyword. To achieve this, you much make your your website is optimized for the keyword (title, description, and articles) and you must have multiple pages targeting other similar keywords.

    If you are just starting out, start out by finding exact match keyword domain names. Setup 10-20 sites and watch the small increments of money come in. Once you are pumped and have search engine optimization for niche sites down, go ahead and move on to niche keywords with more income potential. At this point, you can forget about exact match keyword domains and start focusing on long term seo tactics for your niche sites.

    Hope this helped :-)

    P.S: if you don't know how to choose keywords with solid monthly income potential, you might end up wasting your time. Not all keywords, and not all niches are created equally. Stay away from competitive niches.
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    • Profile picture of the author Jacob Martus
      Originally Posted by Admiral.W View Post

      Stay away from competitive niches.
      That's where the money is. EMD's definitely help, but its not a game changer. If you can get one for your niche then by all means, get it. If not, in the long run it won't make that much of a difference. Go for a brandable domain otherwise.
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      • Originally Posted by Jacob Martus View Post

        That's where the money is.
        No doubt, more competitive niches hold more money to be made. But I was talking about starting out with less competitive niche sites. After you get the hang of building niche sites and ranking them fairly consistantly, you can move on to more competitive, more time consuming niche sites :-)

        Just my opinion. Its always nice to build your way up little by little. It keeps a person more motivated. Many people leave internet marketing because they jump into a niche that is too competitive, only to find they can't make the income they had hoped for in the time frame they had in mind.
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        • Profile picture of the author TheRetiredBuilder
          Go to Google and search for the following

          seo company

          credit cards

          cheap flights

          these searches will answer the question
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      • Profile picture of the author paulgl
        Originally Posted by Jacob Martus View Post

        That's where the money is. EMD's definitely help, but its not a game changer. If you can get one for your niche then by all means, get it. If not, in the long run it won't make that much of a difference. Go for a brandable domain otherwise.
        yeah. People forget that. What forum are we on, internet marketing forum.com?
        Hardly. What's up with that warrior thing?

        Does it hurt? No. The problem I have with this cargo thing, expounding
        on the virtues on exact name domains, is that it leads a lot of people
        to think a,b,c,...instead of good old fashioned techniques. The best
        sites in the world did not choose a domain based on keywords. They
        were thinking other things. When people do a,b,c,...and then sit
        back, then start a thread here on why they fail. The truth is, whatever
        bump you think you get is quite small. Negligible in the real world of
        real people doing real searches. Just because an exact domain shows
        up in no way shape or form means it is because of exact domain name.

        Like this forum. #1 or 2 for internet marketing forum. The competitor
        is digitalpoint.

        You have got to start thinking building an authority site with the
        best, most appealing domain name around. Hence people come up
        with kayak.com (nothing to do with kayaking) Icanhascheezburger.com
        (what's up with that?), etc.

        Add to the fact that people do long word searches more than they
        do short worded searches.

        So when you say you rank #1 for blue gas and have bluegas.com,
        and base that only on relying on keywords in a domain,
        try doing a search for something real world, like "uses for blue gas"
        Then the parlor trick is exposed for what it is.

        Paul
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        • Profile picture of the author Brett P
          Paul is definitely right on with the idea of working towards building your site up as an authority. It really depends on what your game plan is and what you want to get out of a site.

          If you're going really niche and competition and traffic is limited, sure, grab the keyword as a domain, you'll probably rank for it right away.

          If you're planning on setting up a series of websites on on something such as German cars, with a micro-niche focus on things like German car parts, German car specs, German car models, etc. then you're better off with a single domain to dish out PR to the others. You can always rank those individual pages via anchor text, so having that type of setup gives you more power and flexibility.

          When you have a power website it doesn't matter what your domain name is, all other elements will speak louder than that (see Wikipedia). Just optimize your url (carsite.com/german-car-parts) and you'll see greater rewards as pages and content is added.

          I hope this helps!
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          • Profile picture of the author paulgl
            Originally Posted by Brett P View Post

            If you're going really niche and competition and traffic is limited, sure, grab the keyword as a domain, you'll probably rank for it right away.
            Brett that post is top notch. I always say snatch it up. Go with it.
            Just don't think that alone is going to make the site attractive
            to visitors, ad owners, or in the long run, google. Unless you take
            it to the max and do what needs to be done to any site.

            I mean dang, that post should be saved for future reference.
            When I try and say stuff like that, I have more of a bite which
            takes the post down.

            Paul
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            • Profile picture of the author Trent Brownrigg
              It's not necessary but it does help. I have seen EMD's rank in the top 10 many times above sites that they clearly wouldn't be ranking over if they had any other domain. If you can get it then get it, but don't worry about it too much.
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            • Profile picture of the author MervikHaums
              Originally Posted by paulgl View Post

              Brett that post is top notch. I always say snatch it up.
              Paul
              But I have seen some better ranking blogger sites where the keyword is the name. Like keyword.blogspot.com. Do you think here it will work more?
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              • Profile picture of the author Jacob Martus
                Originally Posted by MervikHaums View Post

                But I have seen some better ranking blogger sites where the keyword is the name. Like keyword.blogspot.com. Do you think here it will work more?

                Just because you saw a blogger site ranking with the keyword in it doesn't mean that it is ranking as a result of that keyword being that. It is probably ranking because it has good on-page SEO and good backlinks. The keyword helps, but not so much that it should be your primary concern.

                Focus on writing good optimized content and getting anchor text backlinks. That's where the real power is.
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  • Profile picture of the author DNChamp
    domain names do not bring in SEO but it sure cuts down on it. I have hundreds or domains and can tell you exact vs domains with "best" "great" "cool" do much much much better.

    The same amount of money you spend on SEO and such save that for the domain name as well.
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  • Profile picture of the author Gavin Abeyratne
    Yea EMD's done necessarily get the job done 100%, but they do make it a whole lot easier. And sometimes you can rank a site with just an EMD and basically no backlinking, depends on the competition levels of the keyword.
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  • Profile picture of the author va_mom
    Exact domain names truly helps, tried and tested. But you still have to work on it to maintain its position.
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  • Profile picture of the author OrganicSeoGuru
    It all comes down to the competition level, for things that are not competitive, it will help out, but typically many other keywords are targeted well already, while it may help you pull out in front of the pack as you move forward, it will not be any kind of magic bullet until you have all the other steps in place.

    Bottom line it never hurts, and I personally have been able to sell countless domains like that over the years after very little work to earn decent rankings.

    Even basic services like sedo have got me decent prices, as there are a million people out there have no idea what they are doing, and often have a lot more money that smarts.

    Regardless, it does not hurt but also will provide little help unless you do everything else required, which obviously depends on your goals, and what seo factors are at play.
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  • Profile picture of the author MervikHaums
    Thank you very much guys!! Let me check this with a new domain in a least competing niche..!
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    • Profile picture of the author HCLee
      From my experience, exact domain name works very well for a niche site. I can say so because I've seen that once my new niches got indexed, they are on Google page 1 even before any backlink work begins. Of course it also depends a lot on how competitive your keyword is.
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  • Profile picture of the author jijaybajay
    It does really help! Trust me.
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  • Profile picture of the author ivanadee
    Hi..
    see my case study:
    100 dollars a month is in first page of keyword : 100 dollars a month.
    It is a very new website and just a squeeze page.
    So, I guess it works.
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  • Profile picture of the author Peter Olson
    for many offline niches... you can rank page 1 in 1 day with domain name and 5 bookmarks.
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  • Profile picture of the author Aaarrrggghhh
    Exact match domains still get credit in the search engines, although I wish they would look at other on-site stuff as well.

    Just recently in my searches I came across many EMDs that literally had nothing on them but an installed default WordPress theme that still had the default 'Hello world' post - many on page 1 of Google in top 5 spots. Great news for me targeting those keywords

    I think EMDs are also ideal if you are targeting a niche OR you are interested in flipping just the domain name.

    Whatever you can do to increase the value, I'd say do it!
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  • Profile picture of the author inspiro
    In my experience, it does help when there are keywords in the URL. But that's just one part of the equation. The content, header tags, etc all matter.
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  • Profile picture of the author MervikHaums
    But if we really target building a brand name, some times this exact domain name concept will not work there. There we have to bring a good name and brand it for the particular service or project!
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  • Profile picture of the author FrankBowman
    Small niche, it helps a lot, I ha a site that opened up after indexing at #1 on page 1 with an MD and site title matching my keywordd(s).

    Competitive niche, it ain't gonna do much........just my experience......of course, as Paul said, if you can get it grab it, even for a competitive keyword, go for it, you can use it as a feeder site to your main website..........just remember to have them on separate non sequential IPs, if possible.

    Frank
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    • Profile picture of the author Crew Chief
      Originally Posted by FrankBowman View Post

      Small niche, it helps a lot, I ha a site that opened up after indexing at #1 on page 1 with an MD and site title matching my keywordd(s).

      Competitive niche, it ain't gonna do much........just my experience......of course, as Paul said, if you can get it grab it, even for a competitive keyword, go for it, you can use it as a feeder site to your main website..........just remember to have them on separate non sequential IPs, if possible.

      Frank
      My testing says the exact same thing. I have a number of EMDs that as soon as I launched them and got them indexed, they literally showed up on the 1st and 2nd page of the SERPs.

      At the time I had added no backlinks, just the bookmarking and pinging to get them indexed. Those niches are moderately competitive.

      On the other hand, I lucked up and acquired some EMDs in the cell phone niche and they didn't even break into the top 50 pages.

      Giles, the Crew Chief
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    • Profile picture of the author TheRetiredBuilder
      Originally Posted by FrankBowman View Post

      Small niche, it helps a lot, I ha a site that opened up after indexing at #1 on page 1 with an MD and site title matching my keywordd(s).

      Competitive niche, it ain't gonna do much........just my experience......of course, as Paul said, if you can get it grab it, even for a competitive keyword, go for it, you can use it as a feeder site to your main website..........just remember to have them on separate non sequential IPs, if possible.

      Frank
      No good in competetive markets?

      Where are you getting your info from?

      Go to Google.com and search

      cheap flights - exact domain number one

      seo company - exact domain number one

      credit cards - exact domain number one

      Obviously setting up an exact domain alone is not enough alone but it's a massive boost no matter how competetive
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      • Profile picture of the author Crew Chief
        Originally Posted by TheRetiredBuilder View Post

        No good in competetive markets?

        Where are you getting your info from?

        Go to Google.com and search

        cheap flights - exact domain number one

        seo company - exact domain number one

        credit cards - exact domain number one

        Obviously setting up an exact domain alone is not enough alone but it's a massive boost no matter how competetive
        Your examples are awash because the point/implication was/is acquiring an EMD and doing nothing else and it lands on the top perch in the SERPS.

        Essentially meaning that you arrive to that vaunted position through osmosis by mere virtue of the exact matching domain name.

        The examples you tendered all have ample BLs and aggressive Off Page SEO that got them to the top spots.

        Giles, the Crew Chief
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        • Profile picture of the author MervikHaums
          Originally Posted by Crew Chief View Post

          Your examples are awash because the point/implication was/is acquiring an EMD and doing nothing else and it lands on the top perch in the SERPS.

          Essentially meaning that you arrive to that vaunted position through osmosis by mere virtue of the exact matching domain name.

          The examples you tendered all have ample BLs and aggressive Off Page SEO that got them to the top spots.

          Giles, the Crew Chief
          Well said man.!! I think even if they had put the same effort with an other domain name - they would be getting this same results.
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          • Profile picture of the author Crew Chief
            Originally Posted by MervikHaums View Post

            Well said man.!! I think even if they had put the same effort with an other domain name - they would be getting this same results.
            This is where noobies are thrown for a loop. About three to four months ago there was a rash of IMers selling software applications that identified and grabbed EMDs exact match domains.

            One of the programmers asked me to review his product. Upon review...

            Yes the product did find EMDs rather easily.

            BUT!

            My problems was...

            He created a video showing how he bought these EMDs and BAM they were on the first page of the SERPs almost immediately after the purchase.

            Knowing he was hyping and misleading noobies, I went back and checked the EMDs in his video and yes they were on the first page of the SERPs but they were in NON competitive keyword phrases...

            Of course when I pointed that out, all I got was SILENCE!

            He sales started flowing but he also started getting slammed with complaints and refunds.

            People were under the impression that no matter which EMD they bought they were going to land on the top of the SERPS.

            Paul nailed it when he said its a parlor trick.

            Originally Posted by paulgl View Post

            Then the parlor trick is exposed for what it is.

            Paul
            Just goes to show that one has to be on their "A" game in this business OR they will get burned!

            Giles, the Crew Chief
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  • Profile picture of the author Vcize
    Originally Posted by Crew Chief View Post

    Your examples are awash because the point/implication was/is acquiring an EMD and doing nothing else and it lands on the top perch in the SERPS.

    Essentially meaning that you arrive to that vaunted position through osmosis by mere virtue of the exact matching domain name.
    Uh, that wasn't the implication at all. The thread is about whether or not EMD's help, and the answer is a resounding "yes", they help quite a bit. Of course there is still lots of work to go along with that, but that's how this business works. It's a combination of many things that help your ranking, and EMD can certainly be one of them.
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    • Profile picture of the author Crew Chief
      Originally Posted by Vcize View Post

      Uh, that wasn't the implication at all. The thread is about whether or not EMD's help, and the answer is a resounding "yes", they help quite a bit. Of course there is still lots of work to go along with that, but that's how this business works. It's a combination of many things that help your ranking, and EMD can certainly be one of them.
      Read the OPs opening statement my friend...

      Originally Posted by MervikHaums View Post

      Hello guys, It's still an argument that exact keyword domain name can bring easy serp's for the same keyword than non keyword domain names. Feel free to discuss. Have a great day!
      Got it!?

      The bottom line; in competitive, moderately competitive and fiercely competitive markets and niches - EMDs have to be just as aggressive in their Off Page SEO as non EMDs.

      If not, the EMD will find itself in the SERPs like any other domain name, if not at the bottom of the SERPs.

      If you doubt the veracity of that statement Google these search phrases:

      • lose weight - 300k exact searches
      • unlocked cell phones - 550k exact searches
      • internet marketing forum - 4.4k exact searches
      • golf clubs - 1.8m exact searches
      • free online dating - 74k exact searches

      With the exception of "internet marketing forum", those are competitive and fiercely competitive niches.

      And as previously stated, in competitive and fiercely competitive markets and niches, an EMD has no verifiable advantage.


      Giles, the Crew Chief
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      • Profile picture of the author bay37
        Originally Posted by Crew Chief View Post

        The bottom line; in competitive, moderately competitive and fiercely competitive markets and niches - EMDs have to be just as aggressive in their Off Page SEO as non EMDs.

        If not, the EMD will find itself in the SERPs like any other domain name, if not at the bottom of the SERPs.
        That sums it up nicely.

        I wonder why people even ask this question tbh. If you've done your kw research right and managed to find a good EMD in your desired niche - go for it. If the niche is good then it's more than likely that you are still going to need backlinks, but an EMD won't hurt.

        If you're buying up EMD's for keywords that get 490-1600 exact match searches then you are just wasting your time. Look for good niches first, choose mid-high volume keywords...if you find an exact match domain - consider it a nice bonus.
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        • Profile picture of the author Crew Chief
          Originally Posted by bay37 View Post

          That sums it up nicely. I wonder why people even ask this question...
          Here's one reason why...

          Some knucklehead just sent me a BIN offer on a EMD for $1700.00 that has NO BLs, NO PR, a eCPC of $1.39 and only 7500 exact match searches...

          Using his shiny new EMD grabbing software, he bought a boatload of EMDs thinking he was going to make a instant killing overnight.

          It didn't happen...

          Since the domains haven't instantly ranked (and he hasn't been able to figure out why) he has started the process of trying to dump them.

          He's got some sweet EMDs but zero Off Page SEO experience.

          I'm going to wait him out on these...:rolleyes:

          Giles, the Crew Chief
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  • Profile picture of the author bay37
    Yes, EMD's are awesome. Just make sure that there are plenty of people searching for that kw phrase before you register. Then target other, mid-competition keywords with your inner pages. Always build backlinks. Yey!

    edit: I believe this question has been asked a million times already. Why don't people just search for stuff before starting new threads.
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  • Profile picture of the author Natlex
    having an EMD is huge. HUGE for starting websites. I got to the first rank of google against PR2-4 websites thanks to the EMD. I think after 6 months or so of building backlinks it does not matter as much though ( unless your in an active niche with lots of active competition, my competition is mostly old aged domains currently).
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