Articles targetting mis-spellings

by DrGUID
5 replies
  • SEO
  • |
Hi all,

Is it worthwhile making pages targetting mis-spellings of popular search terms? I've found a few terms with around 1500 global monthly searches (according to google) that are obvious candidates for money making pages.

I've previously tried this out by reviewing a financial services company with a notoriously difficult name (plenty of opportunity with extra "E"'s and "S"'s!!!) The results are a bit inconclusive though, as I get referals for all kinds of spellings of their name .
#articles #misspellings #targetting
  • Profile picture of the author steven-brandon88
    All i can say is try it and see if you have any luck.

    Mis spellings are definaely an untapped market and allows you to enter a niche that might be saturated or difficult to crack. I know of people that do pursue these misspellings with success.

    You should be creative and be midfull that if you are trying to rank organically that if you get the #1q spot on google you will still be like #4 or 5 because they now show the top 2 positions of the correct term and then they have that where you looking for such n such.

    but worth while trying

    hope this helps
    {{ DiscussionBoard.errors[2316759].message }}
  • Profile picture of the author liedson45
    DrGUID, it was working few years ago. Currently google interprets misspellings already prior to "search and fetching" (exceptions are still possible of course) into correct grammar-correct queries. So it does not work.
    {{ DiscussionBoard.errors[2317407].message }}
  • Profile picture of the author Jacob Martus
    Originally Posted by DrGUID View Post

    Hi all,

    Is it worthwhile making pages targetting mis-spellings of popular search terms? I've found a few terms with around 1500 global monthly searches (according to google) that are obvious candidates for money making pages.

    I've previously tried this out by reviewing a financial services company with a notoriously difficult name (plenty of opportunity with extra "E"'s and "S"'s!!!) The results are a bit inconclusive though, as I get referals for all kinds of spellings of their name .
    Problem with doing it is this:

    When someone searches for something and they misspell the keyword Google offers them the, "Did you mean to search for XYZ?" And in my experience most people click that. So even if you get #1 most people are going to be redirected to the correct spelling thanks to Google.
    {{ DiscussionBoard.errors[2317767].message }}
    • Profile picture of the author Irnes Jakupovic
      Originally Posted by Jacob Martus View Post

      Problem with doing it is this:

      When someone searches for something and they misspell the keyword Google offers them the, "Did you mean to search for XYZ?" And in my experience most people click that. So even if you get #1 most people are going to be redirected to the correct spelling thanks to Google.
      I agree with Jacob.
      Now even if we assume they don't click the "Did you mean to search for XYZ?" they surely saw it anyway, so now they are aware that it is a misspelling. I believe the fact you already misspelled the title in your writing already lowers your credibility in the eyes of the visitor. Your clearly not an experienced in whatever niche if you can't even spell the name right. Hence getting the visitor to buy is a struggle.

      I would simply just avoid misspellings in all cases except PPC.
      {{ DiscussionBoard.errors[2318187].message }}
  • Profile picture of the author Domenic Carlson
    To place for these words, you will need to include them on your site. What will visitors who do know how to spell think? While I would not highly recommend misspellings for SEO, using them for PPC is a different story, as you can target words without placing them on your web site.
    Signature

    Always interested in news about Bing, SEO, SEM Internet Marketing and Search Engine Optimization.

    {{ DiscussionBoard.errors[2318206].message }}

Trending Topics