When building backlinks do you build to each page or just the domain?

It all depends on what you want to achieve with your inner pages and how good of a ranking can you get without building backlinks.

In theory, you can go without building backlinks to your inner pages and still get good rankings, but only if the competition is very low and you have great on-page SEO.

Cheers,

Josip

If you have 20-30 pages of content then I'm guessing you're targeting more than one keyword?

For a ~30 page site, I'd have my main keyword on the homepage and build the bulk of backlinks pointing to that. Then I'd have around 5 secondary keywords, each with one page optimized towards it. I'd build backlinks to those five pages, using the respective keywords as anchor text. The rest of the pages are "filler" and can be used for strong interlinking on the site itself.

And yes, that is a lot more work than only targeting one keyword. Done right, it's very much worth it, though.

Hi

I too want to ask the same question.

I have a site with 100+ pages of content. I am building backlinks to several pages at one time. I found that when I was building to only two pages (inner pages, never to the homepage) about 5 months ago, I would get other pages ranking higher than the ones I was building links to. Those other pages had zero backlinks.

Even the pages I am still building links to after almost 6 months (almost daily, 1-5 per day, various types of links) are still not ranked high although a few variations of them are on page one (they are long-tail low competition keywords).

Is it good for 100+ page websites to build links to only a few pages at a time? And when the desired ranking is achieved, then move on to a few more and so on. At the moment, I am finding several pages of link building at the same time difficult (and they google dance quite a bit- website is about 8 months old). About 85% of pages are long-tail keyworded pages and low compitition keywords (meaning the strength of competition is low).

Any help would be appriciated.

Many thanks.

i do link building for inner page too because i have targeted inner pages for their keywords.

Theoretically it is advised to build the main bulk of your backlinks to the inner pages of your resource as this looks more natural (people usually bookmark, link-to or like a specific article/post/video/tutorial/etc on your website). I usually split up my backlinking so that 60%-70% of links point back to the inner pages of my website the other 40%-30% are frontpage backlinks.
Hope this helps.

I build most of my backlinks to may main page for my main keyword, but then I have many long tail keywords on my inner pages and so I also build backlinks to those pages to rank for those keywords also.

The more pages that you can have ranking for different keywords the more traffic you will receive, so I do think it is important to build backlinks for those inner pages too.

I build backlinks to all pages including my homepage.

The homepage is the main keyword and it is important to rank this page as high as possible as it will help the other pages rank as well (via inner link juice).

That being said each page is ranked by itself in the eyes of Google so you will want to build backlinks to each page as well.

Niche: Golf

Ex: Nike Golf Balls - this page will rank by itself in the serps so you will want to build backlinks to this page in your site as well as Nike Golf Clubs....as this will rank independently in the serps as well....two very different keywords and two very different search queries so each one will rank separately....treat each page as you treat your home page....

If you are using the other pages as fillers then it doesn't really matter to build links to those pages if they don't convert but it would be so much smarter to target some long tail keywords from your main keyword and then optimize each page for those long tail keywords and have each page rank #1 in Google for the long tail keyword and converting.

Why?

1. Which of the two would be easier to maintain?

One website with 10 to 20 pages with each page optimized for a long tail keyword that all convert. (That's like having 20 one page websites)

OR

20 websites with the home page optimized for a converting keyword and 19 filler pages that don't convert (Google has been mysteriously de-indexing one page sites recently).


If you want to grow an entire farm of sites to quit your day job then scenario one is a great way to go....it's less of a headache to work with because you don't have a huge list of niches to keep up with...maybe just 10 or 20 niches and then their pages vs. 200 niches.....plus you will still have to create all those filler pages so why not make them count?

That's my two cents anyways....

Imagine you own a Real Estate company. 20 Different houses for sale. Will you just promote the one sitting in Index Page?

Guess not.

Same thing with websites: you need to promote them all.

I am creating backlinks to my home page as well as inner pages. I always treat deep link structure is better than just create a ton of backlinks to the home page. Advantage for creating backlinks to inner pages is that via anchor text we can give a boost for that page in Google.

I would point at least 90% of my backlinks to my main domain. Because when your main domain gets a PR value, its link juice will automatically be effecting your inner pages' PR values.

You must start with backlinking the main page. Once the PR of main page increase, the effect will trickle down to other pages. One thing important for back linking is relevancy. Try to get back links from relevant websites. Only number of backlinks do not matter. Quality backlinks matters much.

I have been wondering about this too. thank you all for the great info!

I do a ratio of about 4:1 to homepage:inner

Build backlinks to your Internal pages.I always create backlinks to my internal pages.Many of my internal pages are between PR2 to PR 5 and they link back to my homepage through anchor text in the footer.