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Estimating Click Through Rates...

by gixxer
10 replies
  • SEO
    • |
Hey Everyone!

I hope this isn't too ignorant of a question! Here goes!

I have a collection of Long-Tail search terms that relate to my niche and product. In TOTAL I have about 24,000 monthly searches on google alone for ALL of them COMBINED.

I know my sales page will convert about 3%. How can I determine what percentage of the 24,000 will actually make it to that sales page? Is there a basic assumption I can make or do I need to test to have an idea?

Any help or advice here is appreciated. I'm browsing google and spyfu now to see if I can find a good number to give me an idea here.

Thanks!

Adam
#click #estimating #rates
  • Profile picture of the author Mohsin Rasool
    Hi Adam,

    Any guess will be a guess. Only test can give you numbers you should really believe.

    Regards,
    Mohsin
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  • Profile picture of the author Mike Grant
    If you rank first, expect about 50%. In top 3, expect 20%.
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    • Profile picture of the author gixxer
      Originally Posted by mgtarheels View Post

      If you rank first, expect about 50%. In top 3, expect 20%.
      So, if I rank #1 for a keyword and it get's 10,000 searches a month, I should expect 5000 clicks?

      Anyone else want to confirm or deny?

      Adam
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  • Profile picture of the author timpears
    It will depend on the keyword, as well as the title and the description. If your title and description are not compelling, they may not convert as well as the one below it. So you will need to make sure they are compelling, as well as they fit what ever the searcher is looking for, and you can't read minds of people that will search for your keyword in the next month or so. But that is really what it comes down to.

    Personally, the click through rates that I have seen are a little less than 50% for the top position. There are various charts published on the web, and most of them give the top position around 42% from what I have seen. But then it comes down to the keyword and your how compelling your title and description are.
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    Tim Pears

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    • Profile picture of the author steven-brandon88
      Your title and description, your domain name and relevancy of your site will play a role in the ctr.

      the only way to know for sure it to rank your sites and get results, from there you can make adjustments and improve your results.
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      • Profile picture of the author gixxer
        Thanks everyone!

        This is basically what I needed to know. In other words, at 10,000 searches a month, are we talking 4000-5000 clicks a month or 400-500. I just needed a general idea.

        I know it's HIGHLY dependent on the ads I write and the value I provide once they reach the site. It was really the number of clicks I could expect I wanted to get an understanding of..

        Thanks again!

        Adam
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  • Profile picture of the author Social-Media-Marketing
    Originally Posted by gixxer View Post

    Hey Everyone!

    I hope this isn't too ignorant of a question! Here goes!

    I have a collection of Long-Tail search terms that relate to my niche and product. In TOTAL I have about 24,000 monthly searches on google alone for ALL of them COMBINED.

    I know my sales page will convert about 3%. How can I determine what percentage of the 24,000 will actually make it to that sales page? Is there a basic assumption I can make or do I need to test to have an idea?

    Any help or advice here is appreciated. I'm browsing google and spyfu now to see if I can find a good number to give me an idea here.

    Thanks!

    Adam
    I'm not sure I understand you question... but you should be able to track exact numbers for not only click-thrus for organic and PPC, but also conversions.

    If the visitor came from a search engine via an organic click you can get the search engine and exact keyword phrase they searched for before clicking on your SERP entry from the refering URL. For a certain percentage of Google clicks you can even get what position your URL ranked in the SERPs.

    If the visitor came from a search engine via a PPC click then you can get the keyword, ad group ID and a bunch more data from the referring URL. The data you can get and the query string parameter that represents that particular piece of data varies by search engine.

    Your web analytics package "should" be able to report all of this data. You should also be able to come up with a conversion tracking method to tie a conversion back to the original click. There are lots of ways to do this.
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    • Profile picture of the author Kay King
      This is basically what I needed to know. In other words, at 10,000 searches a month, are we talking 4000-5000 clicks a month or 400-500. I just needed a general idea.
      You may need to know that - but no one can tell you. It's a guess - an estimate and probably not based on anything substantive. Telling you how many impressions you will have out of 20,000 searches is a guess - trying to estimate the number clicks qualifies as a wild guess.

      Try it - and see. Test it, tweak it - try it again and test it some more.
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      • Profile picture of the author dburk
        Hi Adam,

        The number of searches tells you the potential number of impressions. You will not see that number of impressions unless you have bid high enough to be listed on the first page for every search. Nor will you see that many impressions if you haven't set your daily budget limit to an amount substantially higher than you are likely spend if you were to see a relatively high CTR.

        Actual CTRs vary a great deal from one keyword to the next. Some will have a lot of strong competition while others do not. Some keywords will be ambiguous and have a very low CTR while other terms could be so concise that you could see a CTR close to 50%. And of course the more compelling your ad text the higher your CTR tends to go.

        The bottom line is that their are way too many variables to give you a meaningful prediction based on the little data you provided. The best thing to do is to setup your campaigns, turn your bids and budgets way up, get some good data, then begin adjusting bids down to get your spending to a level that returns a decent ROI. Do this on a keyword by keyword basis.
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