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Keyword research crazies- can someone explain this?

by belgianguy
10 replies
  • SEO
    • |
I used the google adwords keyword tool to see how many people where searching for my keywords. I finally managed to get in the first spot for two of my competitive keywords. One had, according to google, 134000 searches per month, the other 90000. I'm nr1 on google.com, google.co.uk, google.be and google.it. Haven't tried any other countries. Almost all my visitors come from the us.

The past month these two keywords sent me 10 visitors. I was really surprised by this, so I decided to check these keywords with the wordtracker keyword tool and there it says that the keyword with 134000 searches was only searched a little over 200 times the past 365 days. That's a 1.5 million searches less than what google told me and considering the number of visitors I got it seems more reasonable.
To be sure I also tried the traffic travis keyword tool and this gave me the exact same results as the google keyword tool.

Is the google keyword tool unreliable? Or is wordtracker the one that is wrong? I really can't comprehend why these two keywords only delivered 10 visitors to my site.

I have done all my keyword research with the google keyword tool. Is this a bad idea? Which tools do you guys and gals use? Preferably free ones.
#crazies #explain #keyword #research
  • Profile picture of the author niffybranco
    Originally Posted by belgianguy View Post

    I used the google adwords keyword tool to see how many people where searching for my keywords. I finally managed to get in the first spot for two of my competitive keywords. One had, according to google, 134000 searches per month, the other 90000. I'm nr1 on google.com, google.co.uk, google.be and google.it. Haven't tried any other countries. Almost all my visitors come from the us.

    The past month these two keywords sent me 10 visitors. I was really surprised by this, so I decided to check these keywords with the wordtracker keyword tool and there it says that the keyword with 134000 searches was only searched a little over 200 times the past 365 days. That's a 1.5 million searches less than what google told me and considering the number of visitors I got it seems more reasonable.
    To be sure I also tried the traffic travis keyword tool and this gave me the exact same results as the google keyword tool.

    Is the google keyword tool unreliable? Or is wordtracker the one that is wrong? I really can't comprehend why these two keywords only delivered 10 visitors to my site.

    I have done all my keyword research with the google keyword tool. Is this a bad idea? Which tools do you guys and gals use? Preferably free ones.
    Are your title and description compelling enough to generate clicks without knowing what your title and description look like it is very hard to say.

    Also the title and description of your competitors might be more inviting than yours.

    Sometimes we optimize to the point that we forget that we are not trying to attract search engine spiders but real people , People buy stuff not spiders.
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  • Profile picture of the author Groovystar
    ...Just install statcounter and see what keywords people tend to jump to your site from. Those are the ones you target! I find getting the right keywords the easiest part actually.
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  • Profile picture of the author Mike Grant
    Wordtracker is pretty bad.

    Keyword Tool tends to inflate their searches.

    Next time, use a combo of keyword tool, spyfu, and market samurai.
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    • Profile picture of the author thecableguy
      Sounds like you're leaving it on the default broad match when researching at Google, use the "exact match"

      Both tools can be way out of whack at times, but I find Wordtracker to be more reliable most of the time. They must be doing something right or they wouldn't be be in business selling their subscription service for 10 years.

      Google's results tend to be inflated probably due to all the software queries being done by the keyword software tools, and it probably uses data from the content network as well.

      I usually cross check the results (Google and Wordtracker) if the search results don't seem right. Wordtracker uses the meta-searchengines for their data, and you're probably doing the research for Google, and as strange as it may be they seem to be closer most of the time.
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  • Profile picture of the author J23
    As someone else mentioned, are you looking at the results on Exact Match as opposed to Broad? There is almost always a HUGE discrepancy between the two. You may see 100,000 searches on Broad but only 500 if you switch it to Exact.

    Another thing that comes to mind (and hopefully you already checked this) is do you have the "Personalized Search Results" enabled? If you're signed into your Google account (gmail or whatever), you will get the personalized results for whatever search queries you entered into Google.

    Since you have obviously frequented your own site quite often, it will show up as #1 for you when you enter in the search terms because Google has personalized your results page to show you what it thinks you want to see.

    Assuming the personalized results were turned on, you may not even be ranking #1 for those keywords but you just thought you were because Google put you there on your machine only.

    I know it may sound obvious, but I made the same mistake a while back (before I even knew about this) where I thought I was ranking #1 for some keywords only to find out I was logged into my Gmail account and it was giving me my own personalized results instead of the normal ones.

    All you need to do is sign out of your Google account and refresh the search results page and it will show you where your site really is.

    Also, I'm pretty sure Wordtracker displays how many daily searches a keyword gets, not monthly. I rarely ever use Wordtracker so I could be wrong, but if I remember correctly from the past that's what it does.
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    • Profile picture of the author belgianguy
      Thank you for your help everyone.

      - I'll try another title and description, but I don't believe that is the problem. I'm nog selling anything on this site, content is pretty straight forward
      - I was watching the broad search results.
      - I did not have personalized search results enabled and was not signed in to google
      - When hovering over the results at wordtracker there is a popup that says: "this is the number of searches for this keyword over the past 365 days". If that number is daily, or monthly searches, that is not very clear, but it would make more sense.

      I'm trying the free version of samurai marketing now. Looks very interesting!
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  • Profile picture of the author rahulr
    No keyword tool is reliable.please check your websites current position with iwebtool's serchengine positon tool.
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    • Profile picture of the author thecableguy
      Wordtracker uses the daily searches. Here's another one that gives just about the same results and it's daily. Keep in mind that these are for organic searches and Google while still great for doing research is for their Adwords advertisers. Keep in mind that both tools do give strange results at times , and to make sure it's a word I want to go after I cross check them against each other first.
      Seo Book Keyword Suggestion Tool

      And MarketSamurai is totally worth getting if you're into the SEO thing, just the rankchecker and searchengine checker comes in very handy, and they must have updated it at least a dozen times to keep up with the changes. It uses Google's data, but the filtering is better. This is just one of the tools that drives up the "inflated' search count at Google.
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  • Profile picture of the author mattlaclear
    Sounds like you were pulling counts for broad match instead of exact. It's happened to all of us so don't feel too bad about it. Just run the keywords for exact counts using Market Samurai and see what it comes up with.
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    • Profile picture of the author belgianguy
      Thanks everyone! I really like Market Samurai! Great tool!
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