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How to get landing page quality score up from 1/10 on adwords?

by Matt.Lake
5 replies
  • SEO
    • |
Hi guys and thanks for your time in advance,

One of my sites has taken a hard hitting recently in terms of quality score. The keywords were getting 7/10 then over night they dropped to 1/10.

It's not a thin affiliate site. It's an ebook site (which I know Google still don't exactly love) but it's got a load of unique, quality content on the site.

I can kind of see why I was hit with the low QS because I hadn't made good use of H1, H2 tags, meta keywords, descriptions etc... but I've now fixed that. I've also ensured it's got all the neccessary pages... privacy, terms, links, articles etc.

As far as I am aware this site is now fully compliant with adwords and should be getting a QS a lot higher that 1/10... even if it's not 7/10.

I also imagine that the landing page QS won't bump up immediately after making these changes but I was wondering how long does it take?

Do I have to wait for the adbot to pay me another visit? How long does this take? Is there anything I can do to speed up the proccess?

If you have any advice or experience with this then I'd really appreciate your input.

Thank you so much,

Matt
#1 or 10 #adwords #landing #page #quality #score
  • Profile picture of the author KevinWaldo
    For what it's worth...

    I had this happen a few times and I literally NEVER got out of the hole. Once they decided it was an affiliate site, any amount of cloaking and subdomain redirecting I did just didn't work.

    Initially I moved to a new domain with some fresh strategies, but eventually it tanked again.

    Honestly I ended up just abandoning Adwords for the particular product I was selling - which was admittedly a semi-dodgy product from an affiliate network.

    The Google guys are pretty much the smartest guys in the room, and they have a guilty-until-proven-innocent strategy that's hard to climb out of.

    I'd take a look at Bing, which as #2 is a lot more permissive.
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  • Profile picture of the author Matt.Lake
    Hi Kevin,

    Thanks for the response but as mentioned in my post, this is not an affiliate site.

    I'm all for diversification but I still want to benefit from Adwords. it's pretty critical for this particular site.
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  • Profile picture of the author Matt.Lake
    Does anyone else have any experience with this?

    Thanks,

    Matt
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    • Profile picture of the author dburk
      Hi Matt,

      You should first seek to understand why your quality score dropped. If you went from QS7 to QS1 on all keywords at one time then it is likely that Google's quality assurance team found problems with your offer or a violation of policy and it had nothing to do with the use of heading or meta tags. Have you reviewed all of AdWords' policies to ensure you are in compliance? Have you used the Keyword Analysis field to get details on what is causing your poor quality score?

      The FTC has been riding Google hard lately and Google won't tolerate any offer that may not withstand FTC scrutiny. Have you cross checked your offer with the latest FTC enforcement trends?
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author Lucid
    The bot visits about every 9 to 10 days. You can force it simply by creating a new ad. But before you do that, you need to comply with all the rules. If you are an affiliate of this book (which what it sounds like to me, and not your own), you just can't link to the affiliate's sales page. You are trying to sell to your visitors so basically, you should link to the order page. Visitors (and Google) don't want to see another sales page. They are telling you by clicking the link they are interested in buying so take them where they can make the purchase.
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