Please critique my PPC method / and a question about direct linking negatives
- SEO |
Please let me know if the following statement is true or false: As long as my EPC is greater than my CPC, I will make money.
An example:
I find a keyword which averages $0.23 per click. I direct link to an affiliate landing page which converts at 2%, and pays a $25 commission. For every 100 clicks I will average 2 sales. So for every two sales I am paying $23 and earning $50.
Am I over simplifying the above example?
Also, as far as I have read, the only negative aspect of direct linking to an affiliates landing page is the fact that I will be competing with many other affiliates. However, the only effect I can find that this would have on my campaign is that my ad will simply be shown less often. Is this accurate?
Thank you.
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PeteSmith -
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