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how can I track the referrer of traffic coming from google content network

by nezter
3 replies
  • SEO
    • |
Hi Everyone!

So I've tried searching all over google and have yet to find a way. I know there has to be somehow someway to figure this out, maybe with some analytics software or something else.

I'm targeting a pretty broad keyword on the google content network which is resulting in untargeted leads and although it's fine because the low CPC cost makes up for it, I am trying to figure out a way to find out where the traffic is coming from so that I can block the bad traffic domains and add them into the exclusion list.

The main reason why I need to do this is not only to save money on wasted clicks, however these leads are being assigned to sales people who then call these leads and waste their time because the person was looking for X when we sell Y.

Any help would be greatly appreciated!
#adwords #coming #content #content network #google #network #referrer #track #traffic
  • Profile picture of the author Promet_MKTG
    there are many different filters you can perform here to help you weed out the bad.

    Here is what you need to do. First link your adwords account with your google analytics for the site. Give it a few days to run and get some stats. Go into google analytics for the site. use the left nav bar - traffic sources - adwords - keywords.

    once you are in the keywords view of adwords here in analytics you will see (content targeting) as one of the keywords. Click on it.

    Now you can use the dropdown box, (right under site usage tab) to pull down to placement Doman or placement URL. Bam. there ya go. a list of your content network placements.

    Create a goal conversion funnel in analytics to track a goal and you can see there which domains are converting. Same goes here for using the drop down box to pick country, city, etc for finding out which ones are working.

    hope this quick explanation helped. if you need more details just PM me.
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    • Profile picture of the author nezter
      Hi John,

      Looks like I can't send a PM as I do not have 50 posts yet. So here is what I was going to send you:

      Thank you very much for that - it is giving me exactly what I was looking for!

      I do have a problem though and have already contacted Google to see if they can figure out what is going on, but basically for the past 6 months the report you told me to look at has been tracking 0 clicks.

      Our ads are using manual tagging, such as the following sample ad url:
      domainDOTcom/&utm_source=GOOGLE_AW&utm_campaign=us+content&ad_g roup=samplegroup&keyword={keyword}


      Any idea if that is the reason why it stopped tracking clicks?

      Also, I mainly wanted to ask you if there is a page that can show me how to setup the goal to track which sites on the content network are converting and which are not. That would help me out in ways you can't imagine =)

      I really appreciate your help - you have no idea how much!!!!

      Thank you very much!
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      • Profile picture of the author Promet_MKTG
        im a bit confused about your 0 click issue. Do you have your adwords and analytics connected correctly?

        with regards to funnel/goal tracking from content network.... this one made me think a bit. You need to be able to enter an origin of the path to be able to track a goal. So if we were trying to track from content network how would we do this. ...... My best thoughts are to split your campaign into two. One directed at ONLY the search and one directed to ONLY the content. Manual tag them differently and track from that link url tag.

        hope that helps
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