How to Start right with New PPC Customers...

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  • SEO
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I currently have multiple customers that I do organic SEO work for - however, I'm getting more into PPC. Whenever I get my first clients for PPC - do I have them open up an account and then I use their account to create/manage ads? Or does Google frown on that since I would be using multiple accounts with someone else's id.

Another thing would be them granting me administrative level to access their accounts and edit their campaigns - but is that really the right way? But to a novice who may not be able to know that much more than opening up an adwords account - how do you suggest I go about with brand new clients...as far as getting their accounts opened and getting administrative access?
#customers #ppc #start

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