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Article marketing etc - mainly used for backlinks?

by higherway
4 replies
  • SEO
    • |
Ok, I have been in a course that advocates things like article marketing, video marketing, posting on forums... etc and linking right to a "squeeze page", where the prospect sees an info-video on a topic. Ok that makes sense, and everybody has seen it.

But then as I research article marketing, they are all talking about it like the main purpose of the links was actually to just to build up SEO rankings. As if the back-link was the main thing, and people actually getting to your site FROM the article was secondary. And if you go to any of the actual sites that rank high in Google, none of them seem to ever be "squeeze pages". They are usually big authority sites etc.

So how does it actually work? If I create an article, and submit it to article directories, and it links back to my squeeze page, do I also need to have one of those authority sites too, or is linking to the squeeze page sufficient?

I can certainly see the advantage of having a bigger site also, for organic keyword searches, and promoting sale's pages from there, but this course I took made no mention of SEO. The idea was just: create some articles, and have a link in them to a squeeze page.

If this does actually work, then my question is, let's say you submit articles to article directories, then how do people actually find those articles?

Thanks in advance
#article #backlinks #marketing
  • Profile picture of the author Georgech
    Article marketing serves to build one-way backlink to your site in order to improve your site ranking (the squeeze page in your case), and also serves to increase the amount of traffic to your site through your article, if your article ranks high in search engine, being popular in article directories or being findable enough.

    For your concern about how to make people find your article, you can promote it through social network like twitter, facebook etc. You can choose to build backlinks to your article to make it rank high in search engine. To make search engine index your article quick, you can submit it to Jumptags.
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  • Profile picture of the author kposs
    What people call "article marketing" is actually 2 totally different approaches to marketing, each with a unique purpose.

    With the first type of "article marketing", your purpose is to get direct traffic from the article to your landing page and your biggest concern is views and click-through rate. In this type of "article marketing", you create compelling content and "sell the click". You would likely post to ezine articles and other top directories and promote your articles on relevant sites, etc.

    The second type of "article marketing" is used solely to get backlinks. Here, you write quality content (although it does not need to sell anything) that contains your links and distribute it as far and wide as humanly possible. You need the quality so that blog owners will publish the article. Other than that, you should not expect anyone to read it or click-through. You are simply multiplying your efforts by getting the most mileage out of every article.

    Obviously articles distributed for click-throughs can also give you some backlinks and articles distributed for backlinks can get some click-throughs, but you need to know what type of article distribution you need before you even write the article.
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    • Profile picture of the author va_mom
      Originally Posted by kposs View Post

      What people call "article marketing" is actually 2 totally different approaches to marketing, each with a unique purpose.

      With the first type of "article marketing", your purpose is to get direct traffic from the article to your landing page and your biggest concern is views and click-through rate. In this type of "article marketing", you create compelling content and "sell the click". You would likely post to ezine articles and other top directories and promote your articles on relevant sites, etc.

      The second type of "article marketing" is used solely to get backlinks. Here, you write quality content (although it does not need to sell anything) that contains your links and distribute it as far and wide as humanly possible. You need the quality so that blog owners will publish the article. Other than that, you should not expect anyone to read it or click-through. You are simply multiplying your efforts by getting the most mileage out of every article.

      Obviously articles distributed for click-throughs can also give you some backlinks and articles distributed for backlinks can get some click-throughs, but you need to know what type of article distribution you need before you even write the article.
      Very well said! Thank you for explaining this thoroughly..
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  • Profile picture of the author Brad Callen
    Originally Posted by higherway View Post


    If this does actually work, then my question is, let's say you submit articles to article directories, then how do people actually find those articles?

    Thanks in advance
    Articles will show up in the SERPs for major question strings and some long-tail keywords. Traffic trickles in to literally THOUSANDS of articles on their sites and once they are there (say they came in through Google, to a different article) they can see related articles, suggested articles, or newest and somehow get to yours.

    Spending more time on writing an article that helps exert your authority can really be beneficial to branding your own name.
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    iWriter.com - The Original Content Creation Service. Now with over 350,000 active writers. Let us write or re-write your articles, eBooks, blog posts and more... for as little as $1.25! 3,711,814 articles written to date!
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