SEO keyword question

14 years ago

Remember to use Wordpress from your landing page as Google likes WP for SEO. The default theme works best. Hope this helps!

Also check out the new keyword tool just released CherryPicker - The World's Best Market Selection Software It's pretty rad.

Originally Posted by fonso

Hiya all

Just a quick question for the SEO pros and vets

When we're optimising for a keyphrase, eg "cat litter food"
and building backlinks etc

does that mean we're also optimising for "cat litter" as well
since those 2 words are in "cat litter food"?

or am i barking up the wrong tree?

Many thanks in advance for your advice from experience

Fonso

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Aira Bongco

14 years ago

Yes. That is the reason why it is wiser to optimize long tail keywords. You also get to optimize for the short and mid range keywords in the process.

But when optimizing, be sure to mix your anchor texts. That way, your links will look natural.

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johnsander1

14 years ago

Yes, You need to optimize for log, mid and short tail keywords.This is the best way to good ranking of your keywords.

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andii72 14 years ago

I always target long tail keywords because long tail keyword is helpful to target short tail keywords indirectly. I think you need not to do separate optimization for short tail keywords.
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samortan

Banned 14 years ago

[DELETED]

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RobynRed 14 years ago

Originally Posted by samortan

See !

because cat litter is no keyword i guess

Why not? :confused:
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ITJobZone.biz

14 years ago

Yes you are actually optimizing all combinations of any Strings in keywords. We have actually come to this conclusion trying various combinations.

hope this helps.
ITJobZone.biz

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james7

14 years ago

When we optimizing long tail keywords same time we optimizing short tail keyword. See google analytics for this keyword, you get more clear idea.

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1 reply

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fonso

14 years ago

Thanks so much for sharing your thoughts & advice guys and gals

SEO optimisation is such a tedious process and every bit of mileage helps.

going to instalkl wordpress now billionairegirl!

Thanks
2 replies

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searchnology

14 years ago

Don't think you need to be tied to Wordpress....Google specifically likes cleanly coded CSS styled sites....Wordpress or a talented web designer can do this. I agree that Wordpress is probably the easiest way to do it but that is the reasoning behind the recommendation.

Good luck!

Originally Posted by fonso

Thanks so much for sharing your thoughts & advice guys and gals

SEO optimisation is such a tedious process and every bit of mileage helps.

going to instalkl wordpress now billionairegirl!

Thanks

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Aira Bongco

14 years ago

Originally Posted by fonso

Thanks so much for sharing your thoughts & advice guys and gals

SEO optimisation is such a tedious process and every bit of mileage helps.

going to instalkl wordpress now billionairegirl!

Good luck on that. Don't be afraid to ask questions if you encounter some roadblocks along the way. Every bit helps.

Aira

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abugge

14 years ago

Not 100% sure but in my opinion and experience, optimising for long-tail keywords sortof helps with your core keywords as well. If using long-tail keywords in the anchor text of backlinks, it's more links to your site which is obviously good. My theory is maybe Google gives you more credibility because you're using a variety of anchor text keywords. less spammy maybe? What do other people think? x

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stevemack

14 years ago

I would say that, optimizing long tails keywords is the best way to get ranked well in Google. Long tail keywords are easy to rank because, they don't have much traffic volume and in that we can cover even more keywords in the phrase. I agree with above mate and it is one of the main reason "Less Spammy".

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gaush007

14 years ago

But targeting the long tail keywords is hard in terms of off-page optimization. Only directories can help with this but google does not look directories now adays. So targeting short keywords in blogs can do something great.

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abugge

14 years ago

Originally Posted by gaush007

But targeting the long tail keywords is hard in terms of off-page optimization. Only directories can help with this but google does not look directories now adays. So targeting short keywords in blogs can do something great.

I disagree - it's very easy to incorporate a long tail keyword in anchor text say, from an article you've written yourself and then distributed to a few key sharing sites! Then doing the same everyday/every few days while mixing up the anchor texts will give you results xx

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Tony Marriott 14 years ago

I believe the strict answer to your original question is actually no. Assuming by optimize you mean 'make it the best you can'. I have experimented with this and found the following. When using anchor text the whole text phrase is optimized. You do get benefit from any part/combination of that text but it is not optimized.

For instance. (all else being equal) If you have 10 back links with the anchor text "cat litter food" you will rank for that exact phrase (assume). You get some rank, but less, for "cat litter" & "cat food". If another site has 10 back links for the anchor text "cat food" then they will outrank you in the search results for that keyword.

In practice if the long tail keyword you are targeting is used as anchor text then all is ok and you will benefit from the sub phrases within it.

The problem comes if you try and be clever (and I have tried this) and join two keywords together to form a third and hope to get optimized for them all. For example. If I have two keywords with good search volumes and low competition (red book & book shelf). Join them together and form "Red Book Shelf" which has slightly less competition. In theory I am getting three anchors for every link which in practice would seriously help reduce the amount of SEO time!

What I have found is that is that although it seems to rank well for the combined keyword it does not rank well for the two original keywords - at least not nearly as well. In other words I have to back link much harder, even when considering more competition.

I did take this experiment one step further and did exactly the same with a domain name. I.e. I created a domain name that was made up of two good keywords as in the example above. In this case I was able to easily get onto page 1 of Google for the full domain name keyword but got nowhere near getting the sub keywords to page 1. When I did target the sub keywords directly I did rank ok. Curiously it seemed to take a long time for them to come up the rankings. It actually seemed like they were penalized in some way as the effort to rank seemed wholly disproportionate to the competition. Although logically I cannot see how that could be the case.

Anyway if you take the idea of sub keyword optimization to it's extreme then all you would ever need to do to make a successful website was to back link with one enormous anchor text that contained hundreds of keywords – and that definitely doesn't make sense.

So, if you want to rank well for a specific keyword/phrase then you should use the exact match in your anchor text.
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MartinJames

14 years ago

This is a big reason that many webmaster advice to optimize long tail keywords, You not only cover the exact targeted keyword but also some other keywords.

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1 reply

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greekweb 14 years ago

When you use long tail keyword SEO, at the very beginning you optimize your website for the whole key phrase.

That, in simple words, means that if we use the phrase: "SEO services Greece" we will have the opportunity to rank for any combination of the phrase (like: "SEO services", "SEO Greece" etc), BUT if another website (of the same niche, quality and power) uses "SEO Greece" as the main title, willoutrank us and will get a higher position for the specific term.

If you continue the optimization process, then the result will be the opposite. :rolleyes:
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fahadkhan14

14 years ago

Definitely you will optimize "cat litter" too. Same as SEO experts always prefer plural keyword instead of singular. Like for example "phones" instead of "phone" because in "phones", the world "phone" is present which is also optimized.

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SEO keyword question

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