Is the OCI tool in Market Samurai Really Reliable?

by 3afash 3 replies
Is the OCI tool in Market Samurai really that reliable? I know that no tool is a 100% accurate and that I should also use common sense but for example if I'm comparing two keyword and one has an OCI of 68% while the other has a 90%, does that mean that it's very most likely that the one with 90% OCI will be the winner? What is OCI based on?
#search engine optimization #market #oci #reliable #samurai #tool
  • Profile picture of the author Julien Duc
    I've been wondering as well... I guess what we really need to know is how reliable Microsoft's data is.
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  • Profile picture of the author 3afash
    any other input?
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  • Profile picture of the author MarketingTorch
    I just found this thread by searching for information on how to interpret the OCI data. I'm a paid user of Market Samurai and I've just put in a support ticket on this question.
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