Do you think that Content uniqueness can override SEO?

28 replies
  • SEO
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Hello guys,

Do you think that unique content can attract search engines in a better way than link building and other optimization processes?? Will Content uniqueness override SEO?

Thanks for your time.
#content #override #seo #uniqueness
  • Profile picture of the author cashcow
    I don't think so.

    Just because something is unique does not mean it has visitor value and Google wants to push sites that have visitor value up. I don't think it would be in their best interest to put uniqueness over SEO.

    Lee
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  • Profile picture of the author dvduval
    Content that other sites want to link to naturally are always going to do the best. There are cases of Mashups receiving this kind of treatment. A basic example of this would be a baseball statistics site that everyone loves. The content isn't original or unique, but people like the way it is organized.
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    • Profile picture of the author dvduval
      Originally Posted by mgtarheels View Post

      I completely misread your post.

      Off page seo > on page. always.
      I think the opposite is true. If people arrive on an low value page, they:
      1. Don't link to it
      2. Don't tell their friends
      3. Don't bookmark it
      4. Don't come back

      People get so wrapped up in "seo", links, links and more links, but don't realize that the "ultimate challenge" needs to be to create a site people love. When you get that right, something special starts to happen.
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  • Profile picture of the author cpace32
    Unique content is quite powerful, but not powerful enough to override SEO efforts. Good SEO efforts can turn an unoptimized page into the first result for a keyword. You can't do that with page content and optimization alone.
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  • Profile picture of the author MrDay
    Originally Posted by MervikHaums View Post

    Hello guys,

    Do you think that unique content can attract search engines in a better way than link building and other optimization processes?? Will Content uniqueness override SEO?

    Thanks for your time.

    I doubt it, but I do know an original written article with proper keyword placement can rank really well in the serp's.
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  • SEO is not just about building backlinks...

    Having unique content is a part of SEO.
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  • Profile picture of the author TimAtkinson
    Here's an off the wall question. I know you can add your keyword to images in the alt tag and link name. but what about video's. Is there a way to put keywords in the embedded code? I read somewhere you can besides just the title. What are your thoughts?
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    • Profile picture of the author E-supreme
      Originally Posted by TimAtkinson View Post

      Here's an off the wall question. I know you can add your keyword to images in the alt tag and link name. but what about video's. Is there a way to put keywords in the embedded code? I read somewhere you can besides just the title. What are your thoughts?
      You certainly can. Google can actually translate videos into text. You can alter the code to display your keywords even if there not mentioned in the video.
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      • Profile picture of the author TimAtkinson
        Originally Posted by E-supreme View Post

        You certainly can. Google can actually translate videos into text. You can alter the code to display your keywords even if there not mentioned in the video.
        Ok so like you can with Traffic Geyer for example..right?

        The reason why I ask is because one of my clients asked me and I didn't know the answer. So is their a certain tag like alt tags for example in images that you add your keyword? Or you transcribe the video into text and just add keywords? Would you put one in the first sentence and last like you would with a normal post. So if I uploaded a video to my blog. where in the HTML would I change or am I way off base here Your assistance is much appreciated
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  • Profile picture of the author Groovystar
    In a word, no it cannot. You need SEO.
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  • Profile picture of the author cashcow
    I think the opposite is true. If people arrive on an low value page, they:
    1. Don't link to it
    2. Don't tell their friends
    3. Don't bookmark it
    4. Don't come back
    I think what you are saying is very true but most people don't want to take the chance that other people will bookmark and tell their friends about their site even if it is high quality.

    I think a lot of people might visit a high quality site and not bookmark it or link to it. I know I have. Have you?

    That's why a lot of us take matters into their own hands and do the off page SEO ourselves. It doesn't mean our sites are crappy.

    Lee
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    • Profile picture of the author MervikHaums
      Originally Posted by cashcow View Post

      I think what you are saying is very true but most people don't want to take the chance that other people will bookmark and tell their friends about their site even if it is high quality.

      I think a lot of people might visit a high quality site and not bookmark it or link to it. I know I have. Have you?

      That's why a lot of us take matters into their own hands and do the off page SEO ourselves. It doesn't mean our sites are crappy.

      Lee
      yeah, Exactly!
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  • Profile picture of the author articlestream
    I think the opposite is true. If people arrive on an low value page, they:
    1. Don't link to it
    2. Don't tell their friends
    3. Don't bookmark it
    4. Don't come back
    I have to agree with cashcow on this issue. I visit a lot of great sites every day and I never link to or social bookmark them.

    While I do agree that quality content has a greater chance of making any of the items you listed happen, it's still a rare thing, especially when you step away from the typical 'make money' blogging circles.

    Of course, the flip-side to this would be that you could build a great site and ignore SEO (backlinking) and focus on other methods of promotion and potentially achieve some viral effects but those viral effects are essentially creating exactly what you ignored in the first place, backlinks.

    But back to the subject, unique or quality content alone isn't enough to out-perform what can be accomplished with SEO, no matter what the quality of the content is.

    Build a brand with quality content and manage to get enough traffic and you could ignore SEO but that isn't an option for most webmasters.
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    • Profile picture of the author GoogleMcDougall
      Quite often I am able to get new websites on page one using good ole fashioned blog and ping and on-site optimization.

      Unique content is important but far too often folks think that an article spinner is going to create unique content.

      Sure, it's unique to a reader but really says the same thing and Google can detect this.

      The Google Caffeine algorithm is focusing more on website semantics so what I do to get to the top fast is:

      1. Create a semantic category plan
      2. Create a semantic article creation plan
      3. Then create unique articles using semantic theme reports.

      I've found that a lot of people fail to plan their websites then get caught in a barrage of "buy my link building tool mass launch" frenzy

      You'll always need links to your website but you MUST begin with a solid on-site SEO plan before you worry about off-site links

      Hope this helps
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      • Profile picture of the author mllnsgrl
        Originally Posted by GoogleMcDougall View Post


        The Google Caffeine algorithm is focusing more on website semantics so what I do to get to the top fast is:

        1. Create a semantic category plan
        2. Create a semantic article creation plan
        3. Then create unique articles using semantic theme reports.


        Hope this helps
        Hi GoogleMcDougall...

        I totally agree with what you said in this post. Now can you elaborate a little more on your plan and strategy? (that would be nice

        1. So for semantic category are you talking about your categories on your site, or something else..

        2. The semantic article plan... Could this be going into the wonder wheel and picking those similar keywords and writing articles with them ?

        3. What are semantic theme reports?

        4. When you say internal linking - can you give me some pointers on how you go about doing this? Everyone has their own way of setting this up, but I find it confusing (or don't know who's advice to go with).

        So, how many articles would you say per category/per site you have for a small website, and no so competitive niche? do yo usually start with 10 articles, or so? Or, can it be more like 5?

        Thanks for your input.

        Best,
        Liz
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  • Profile picture of the author Carlos Castro
    Heck no. The most powerful way to rank is backlinks.
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  • Profile picture of the author GoogleMcDougall
    Hey Carlos,

    I am not suggesting that backlinks don't matter however I've got sites to the top of Google after creating both a semantic website category & article plan with attention to internal linking.
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  • Profile picture of the author mcampbell075
    ^ I'm on that process now but I only got 10% improvements in my rankings. I'm still looking some effective strategy.
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  • Profile picture of the author GoogleMcDougall
    mcampbell075
    Do you mean you are currently creating a semantic plan for your site?
    If so how many articles have you written per category?
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  • Profile picture of the author MervikHaums
    hey guys,

    I have a new website where I've not even a single backlink created. But I cared about the content and the website's performance is good. That's why I've asked this.
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  • Profile picture of the author Profit123
    No, I don't think content can override it. You definitely need backlinking.
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  • Profile picture of the author cashcow
    I have a new website where I've not even a single backlink created. But I cared about the content and the website's performance is good. That's why I've asked this.
    Well, it would be interesting to hear more about this. Where is your traffic coming from? What do you mean by "the performance is good"? Number of visitors, or their activity on the site or the amount of sales?

    Lee
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  • Profile picture of the author sousen
    Unique them based content has value but that means not that your site will popular on the search engine eye you need to do build back link for your site if you need make it more popular. Tlthough unique content can make back link iteslf but not too many
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    • Profile picture of the author paulgl
      The title is a little misleading, Do you think that Content uniqueness can override SEO?.

      I'd say content is part of SEO.

      Google has always said to create some sort of value for your visitors.
      Sometimes that's unique content, sometimes it's not.

      Unique content can only go so far, if you are not doing other things.

      I'll just quote one from google: "Create a useful, information-rich site,
      and write pages that clearly and accurately describe your content."

      Paul
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  • Profile picture of the author penielfem2
    For me, I content and SEO are like a car and its gas. None can replace the other because without one the other would be useless. They are equally important
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  • Profile picture of the author Shaunman
    Hello guys,

    Do you think that unique content can attract search engines in a better way than link building and other optimization processes?? Will Content uniqueness override SEO?

    Thanks for your time.
    Just to make a point if you search for "dreaming" in Google you get 26,400,000 sites. Granted some of them may be duplicate content and others may not even be related or may not be high quality.

    However a lot of them are. Lets be very conservative and assume 1% of those pages are unique, relevent, and worthy of being #1. That leaves 264,000 compeditors all trying to be in the top 10.

    If all you do is write a unique article then you are going to get lost in the shuffle. You need something to set you apart, that something is backlinks if sites are linking to you, your page is obviously more important then another page that sites aren't linking to.

    Otherwise if you just have 1000 pages on your site with nobacklinks each of those pages are competing with tons and tons of pages. Sure you might get found for some long tail traffic, but if you want any real traffic to your site you will need backlinks.

    In short unique content isn't overrated, but there is just so darn much of it on the net that you need backlinks to differenciate yourself.
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