Long Tail KW with extreme global monthly search?

14 years ago

Search volume data is, alas, completely unreliable. Those searches are very likely generated by rank-checking software or something similar. I wouldn't fall for them.

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Bajsich 14 years ago

So Market Samurai, Micro Niche Finder and Google Keyword tool are useless in the sense of measuring the amount of traffic for a specific keyword. I mean I will give it a shot and see how it goes. The shorter keywords 3-4 words are very very close to the estimates but these long ones are still to be tested.

Was just wondering if anyone had any info on the global search count accuracy.
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- PhilipSEO 14 years ago
  
  Originally Posted by Bajsich
  
  Was just wondering if anyone had any info on the global search count accuracy.
  
  The info is that accurate data on genuine searches is simply not available. The best data comes from Google itself. For metacrawler data, you can use WordTracker. But search volume data is useless because most searches -- especially high volume searches -- are not genuine and don't result in clicks. How many times did you check your rankings in the past month? How many competitors do you have (both known and unknown), and how many times did they check your rankings in the past month? How many times did the various software that they use check those same rankings in the past month? Add all that up, and there's your "high search volume." The tools may give you reasonably accurate counts, but they don't tell you how many clicks those keywords drew. Now, knowing the number of clicks would be really valuable, but the tools don't report it. "Search volumes" are better than no data, but mostly junk.
  
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dburk

14 years ago

Hi Bajsich,

I believe there are 2 issues with your question.

I checked the data for the one example you provided and found no search volume, I assume this isn't a real example. Why don't you provide a real example so that we can confirm that you are grabbing the right data?

The second issue is to do with how you are interpreting the data. I haven't found any significant issues with Google reporting incorrect data, despite PhilipSEO's assertion. I think the problem is in understanding exactly what the data represents. It is search data, not click through data. And yes the data will include all types of searches including searches performed by webmasters checking their rankings and automated tools masquerading as real users. So you may not be able to rely completely on the data, it doesn't mean the data is incorrect.

Having said that, I find the data for most keywords to be spot on, however you do want to keep an eye out for outliers. I recommed that you setup a temporary PPC campaign to test your assumptions before making any huge investment in time or money. That is the most cost effective way that I have found to test for data outliers.

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PhilipSEO

14 years ago

Originally Posted by dburk

Hi Bajsich,

I believe there are 2 issues with your question.

I checked the data for the one example you provided and found no search volume, I assume this isn't a real example. Why don't you provide a real example so that we can confirm that you are grabbing the right data?

The second issue is to do with how you are interpreting the data. I haven't found any significant issues with Google reporting incorrect data, despite PhilipSEO's assertion. I think the problem is in understanding exactly what the data represents. It is search data, not click through data. And yes the data will include all types of searches including searches performed by webmasters checking their rankings and automated tools masquerading as real users. So you may not be able to rely completely on the data, it doesn't mean the data is incorrect.

Having said that, I find the data for most keywords to be spot on, however you do want to keep an eye out for outliers. I recommed that you setup a temporary PPC campaign to test your assumptions before making any huge investment in time or money. That is the most cost effective way that I have found to test for data outliers.

You should do a web search or just skim the forums to see that the Web is full of disappointments about "high volume" search terms. I know this because I am in the business of giving people high rankings. They are on page one but they don't see nearly the number of impressions and traffic than they expected. I am active in 5-6 SEO forums and I moderate the world's top SEO forum (no disrespect to Warrior forum, also much admired). I see a lot of "data" in the form of experiences that people are reporting (and did I mention a bit of my own mileage?).

For beginners who seriously want to learn SEO, I recommend SEO Chat Forums - Search Engine Optimization and such sites as SEO - Search Engine Optimization | Tools & Software to Rank Better
and SEO Book.com ~ SEO Training Made Easy. These three are authritative sources. Warriorforum is great and useful too, if you know how to identify trustworthy information.

There are lost of other great sites, but I think the above are the best to start with.

There are lots of other great ones, but I think the above are the best to start with.

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dburk

14 years ago

Originally Posted by PhilipSEO

You should do a web search or just skim the forums to see that the Web is full of disappointments about "high volume" search terms. I know this because I am in the business of giving people high rankings. They are on page one but they don't see nearly the number of impressions and traffic than they expected. I am active in 5-6 SEO forums and I moderate the world's top SEO forum (no disrespect to Warrior forum, also much admired). I see a lot of "data" in the form of experiences that people are reporting (and did I mention a bit of my own mileage?).

Yes, I agree, however it seems to me that it is typically improper use of tools or incorrect interpretation of the data, that is usually accurate. It seems pretty rare to see inaccurate data coming from the AdWords Keyword Tool.

Originally Posted by PhilipSEO

For beginners who seriously want to learn SEO, I recommend SEO Chat Forums - Search Engine Optimization and such sites as SEO - Search Engine Optimization | Tools & Software to Rank Better
and SEO Book.com ~ SEO Training Made Easy. These three are authritative sources. Warriorforum is great and useful too, if you know how to identify trustworthy information.

There are lost of other great sites, but I think the above are the best to start with.

There are lots of other great ones, but I think the above are the best to start with.

Yep, Ive help folks with the same issue over there at least once.
SEO Chat Forums - View Single Post - Google's Keyword tool results

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Aira Bongco

14 years ago

Bajsich,

You have to remember that those numbers are not exact. But the problem can be solved by looking for terms that people can actually type. Think like your buyer. If they will not use those keywords in searching then they will most probably don't. Keyword tools are mere tools. You still need to use your head and put yourself in your market's shoes.

Aira

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Bajsich

14 years ago

I used market samurai, micro niche finder, google keyword tool and some others and all returned an exact global search count of 12,100 searches for :

braun syncro shaver system clean & renew refills

Chew on this one

All comments appreciated.

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dburk

14 years ago

Originally Posted by Bajsich

I used market samurai, micro niche finder, google keyword tool and some others and all returned an exact global search count of 12,100 searches for :

braun syncro shaver system clean & renew refills

Chew on this one

All comments appreciated.

Hi Bajsich,

This appears to be an obvious data outlier. Not only does the phrase seem to be an unlikely phrase for that type of search volume, you will notice there is not trend data in AdWords Keyword Tool to support it either. This is likely due to an automated query tool that was used by a webmaster that has no clue what they are doing.

The keyword tools just reports the data, it's up to us to interpret it correctly and to allow for the occasional data outliers. If you look at the trend volume it usually can give you a clue as to whether the data is valid and truly representative of typical search volume.

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Bajsich 14 years ago

So it is best to check the trends. I knew there was something fishy about these words Thanx for the info .
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delosense

14 years ago

Yes. Checking for trends is good if the site has been online for over a year. You cant check on new products etc though.

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Long Tail KW with extreme global monthly search?

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