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Globbal v Local Searches

by chadvil
5 replies
  • SEO
    • |
When using Google Keyword, the results are split into Global and Local.
Eg san diego dentist
Global - 33,100
Local - 27,100
Does Global mean everyone outside and inside San Diego searching the term and Local mean only San Diego people searching the term?
ie there were 33,100 total searches of which 27,100 came from within San Diego?
I appreciate this is basic but you don't know what you don't know.....
Thanks
#globbal #local #searches
  • Profile picture of the author Brad Callen
    You may want to check into Google's SK tool (search) or something else non-Google keyword tool. The one you are using is pulling from the Google Content network too which inflates numbers by a HUUGE amount.
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  • Profile picture of the author Charles Washington
    Are you using exact or broad match? Also, local is the country you are in.
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  • Profile picture of the author chadvil
    Brad - thanks for your reply.
    When you say inflated, by what percentage?


    Charles - thanks for your reply.
    The results are the same if I use exact or broad.
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    • Profile picture of the author Boris_yo
      Brad, why do you claim that Google Keyword Tool's numbers are inflated by Google Content Network's data? Do you have a proof to this claim?
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      • Profile picture of the author Brad Callen
        Originally Posted by Boris_yo View Post

        Brad, why do you claim that Google Keyword Tool's numbers are inflated by Google Content Network's data? Do you have a proof to this claim?
        If you are using it for SEO, you don't want the content network to influence the estimates, do you? Proof is that for SEO, you're not going to be dealing with the content network so why include those figures in the estimates? It's only going to give you false hope. Google's SK tool is for the search network and it does not have the "local" and "global" categories, so I know chadvil was not using it. But if he is researching for Adwords then there isn't much else you can use for research. For SEO research, it just doesn't make sense to include those numbers and that's why I said that.

        SK tool for keyword 1: mo searches = 125
        Traffic Estimator (Adwords) for keyword 1: local monthly searches 2,900
        Wordstream: (5 searches per day which is about equal to 150 searches/mo)


        Originally Posted by chadvil View Post

        Brad - thanks for your reply.
        When you say inflated, by what percentage?
        No idea, it would vary from keyword to keyword anyways.
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