How much should I be making with Adsense with a site that is getting around 8000 uniques/mo?

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I have a blog that is getting around 8000 uniques per month (it's actually on track to have 8500 uniques this month). I know it really depends on ad placement, size, # of ads per page, but if I have a blog that has the typical 3 text ad ad at the bottom of each blog post, with that kind of traffic, what do you think I should be making with Adsense? I just want a rough idea so I know if it is worth it to have Adsense there, or if I should replace it with something else, like CPA offers.

On a similar matter, I have someone who wants to buy ad space in that exact spot (a text link at the bottom of one specific blog post), and they offered $70 for the year. They did say they have a limited budget, but that does not mean I should discount what that space costs.

Also, I am always posting new blog posts and posting new videos on YouTube that link back to my blog, and my traffic is increasing each and every month. And I know that my traffic will start increasing exponentially once it reaches that "tipping point." So how would you handle that offer? What would be your counter offer?

TIA
#adsense #making #site #uniques or mo
  • Profile picture of the author thebitbotdotcom
    It depends largely on your niche and the average $$$ per click. If you average 8000 UV/month, at the typical 1% conversion rate it should be around:

    8000*0.01*$0.1 = $8 per month @ $0.1 per click

    or

    8000*0.01*$1.0 = $80 per month @ $1.0 per click

    It all depends on the value of the clicks.
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    • Profile picture of the author claywalsh
      Originally Posted by thebitbotdotcom View Post

      If you average 8000 UV/month, at the typical 1% conversion rate.....

      1% conversion rate? If thats average then most people have no idea what their doing.


      For me anything under 20% CTR is "not good enough" - and I do follow the TOS. Its not hard to get at least 15% CTR honestly.
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    • Profile picture of the author semeasy
      I usually do this before starting any adsense website.

      I will take my root keywords, and pop them into Google's Keyword tool. If the average CPC is over $1, then I look at it being worth it. I then average based on the average CTR rate that my template produces (which will change for every niche) and figure that I will see about 40%-70% of what Google charges per click.

      It is all in the keyword research. If you choose lousy keywords or niches (which I have been guilty of once or twice) then expect to make very little.

      I will give you an example. I have two sites that bring in about 15,000 visitors per month, each. One site makes me several thousands of dollars in adsense each month. The other one makes me about $200, with the same amount of visitors and a CTR that is double my good earning site. So it is all about the keywords, template (adsense placement), color scheme of your adsense, etc...

      Too many factors to be able to venture a guess..
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  • Profile picture of the author BBCMember
    Great. Thanks.

    And what is your suggestion with regard to the offer that someone made me regarding buying adspace on one blog post? What formula should I use for that seeing that each blog post is going to get a different amount of traffic? Or do I base it on what the site gets and divide it by the amount of pages that are on the site? But please keep in mind that I am always creating new blog posts, which adds more pages.

    I know that I could ask the person to create an affiliate program, but I believe they are just asking for traffic to their site that has links to sites of which they are an affiliate.
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  • Profile picture of the author cma01
    $70 for the year? Is the guy on crack?

    Are you saying 8,000 unique visitors or 8,000 unique page views? Advertising rates are usually based off of page views.

    Have you tried Adsense? Unless you are in an extremely poorly performing niche, I have a really hard time believing you couldn't do better than $6 a month with that traffic, even if it is only 8,000 page views.

    I say forget his $70 and promote the affiliate programs he is.
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    • Profile picture of the author Viewcaster
      Originally Posted by cma01 View Post

      $70 for the year? Is the guy on crack?

      Are you saying 8,000 unique visitors or 8,000 unique page views? Advertising rates are usually based off of page views.

      Have you tried Adsense? Unless you are in an extremely poorly performing niche, I have a really hard time believing you couldn't do better than $6 a month with that traffic, even if it is only 8,000 page views.

      I say forget his $70 and promote the affiliate programs he is.
      Yeah, from a decently performing group of Adsense ads, you could be getting $70 per month!
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      • Profile picture of the author Carl Brown
        I know someone who gets about 20,000 visitors a day but "only" makes $6,000 a month on adsense.

        If I had 20,000 visitors a day, I'd be making $90,000 a month with my CTR (14%)

        Nobody can answer what you SHOULD be making with 8,000 visitors a month. I do fairly well with significantly less than that
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  • Profile picture of the author kulonuwun
    i have a website that visited everyday about 9000 unique visitor. Adsense gave me $150-$300/month. I totally have earned $7000 from adsense. I used this money to buy little car
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    • Profile picture of the author BBCMember
      Originally Posted by kulonuwun View Post

      i have a website that visited everyday about 9000 unique visitor. Adsense gave me $150-$300/month. I totally have earned $7000 from adsense. I used this money to buy little car
      That's 9000 uniques per day? If so, that's impressive. Would love to know how you did that.
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  • Profile picture of the author Fraggler
    You should be able to get 400 clicks/month pretty easily (if your niche supports it).

    $70/year? That is 75c per 1000 views...ridiculous. I wouldn't take any less than $70/month.
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  • Profile picture of the author Paul Gordelo
    around $150-$200
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  • Profile picture of the author alexbbbh
    Originally Posted by BBCMember View Post

    what do you think I should be making with Adsense?
    We can't offer an answer to that question without knowing a little bit about the market, let alone keyword. The cost per click and market CTR would be the deciding factors.


    On a similar matter, I have someone who wants to buy ad space in that exact spot (a text link at the bottom of one specific blog post), and they offered $70 for the year. So how would you handle that offer? What would be your counter offer?
    $70 is way to less. Don't even expend effort thinking about it. Instead, focus your energy on building the site up so you can get much more by using adsense.

    alexbbbh,
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    • Profile picture of the author BBCMember
      Originally Posted by alexbbbh View Post

      We can't offer an answer to that question without knowing a little bit about the market, let alone keyword. The cost per click and market CTR would be the deciding factors.




      $70 is way to less. Don't even expend effort thinking about it. Instead, focus your energy on building the site up so you can get much more by using adsense.

      alexbbbh,
      How would I find out the market CTR? Would I use Google Traffic Estimator to find out the cost per click?
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  • Profile picture of the author thetruth23
    Originally Posted by BBCMember View Post


    On a similar matter, I have someone who wants to buy ad space in that exact spot (a text link at the bottom of one specific blog post), and they offered $70 for the year. They did say they have a limited budget, but that does not mean I should discount what that space costs.

    Also, I am always posting new blog posts and posting new videos on YouTube that link back to my blog, and my traffic is increasing each and every month. And I know that my traffic will start increasing exponentially once it reaches that "tipping point." So how would you handle that offer? What would be your counter offer?

    TIA
    What does the guys advertising banner promote? What industry is it in?

    Once you find out, go to Googles Traffic Estimator tool and run a search with a keyword that would likely be used to search for something he is promoting. You'll be able to find out the average CPC an adwords advertiser would have to pay to be highly ranked in the sponsored listings of SERPs.

    As an example:

    An advertiser may have to pay $0.74/click to rank in a high spot.

    If we assume just 1% click through his banner ad, that would equate to 80 clicks/months. (Your 8000 visitors x 1% = 80)

    If he were to advertise in Adwords he would have to spend $59.20 to get that many clicks, per month! (0.74 CPC x 80 visitors clicking on his banner = $59.20)

    This doesn't mean you charge him the full $59.20 because otherwise he's not getting value for money and may as well advertise on Adwords. This just gives you a rough figure for how valuable that ad space might be.

    This is by no means the only formula that should be used when trying to determine how much to charge for advertising, but its a starting point!

    If you were to use this method, I would advise to track how many clicks his banner is getting per month to adjust how much you may charge him in the future.

    If his banner ad is related to what you blog about you could likely get a higher conversion rate (amount of your visitors clicking his ad), maybe even 2%, which is a big difference!

    If you do put his banner on your website, definitely track how many visitors you are sending him!

    Btw, $70/year is an insulting offer. He could be trying to pull a fast one in which case call him out and see what his response is like, or leave him altogether and find someone else to advertise on your blog.
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  • Profile picture of the author sezerb
    Depends on too many things ie. optimization techniques, niche etc.
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  • Profile picture of the author electronik69
    Correct me if i am wrong but doesn't Google have a $100 dollar minimum per month before they start writing the cheque or does that add up over time
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    • Profile picture of the author cma01
      Correct me if i am wrong but doesn't Google have a $100 dollar minimum per month before they start writing the cheque or does that add up over time
      It adds up over time. So if you get $30 in one month, $50 in the second, and $60 in the third, you will get a check for $140 three weeks after the close of the third month.

      The first time I put Adsense on a site, it took eight months before I had $100 in my account. At the time, there weren't a lot of advertisers for that particular niche, so I was getting a lot of bargain basement ads for $.05 a click.

      I was SO excited when I got that first check though. That was my first experience with passive internet income. Everything else I had made off the site up until that point was through direct ad sales.
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      • Profile picture of the author BBCMember
        Originally Posted by cma01 View Post

        It adds up over time. So if you get $30 in one month, $50 in the second, and $60 in the third, you will get a check for $140 three weeks after the close of the third month.

        The first time I put Adsense on a site, it took eight months before I had $100 in my account. At the time, there weren't a lot of advertisers for that particular niche, so I was getting a lot of bargain basement ads for $.05 a click.

        I was SO excited when I got that first check though. That was my first experience with passive internet income. Everything else I had made off the site up until that point was through direct ad sales.
        I actually had a balance of $105 in June and $114 in July, and I have still not received a check, nor does my account mention that it paid one out. Is that normal? How do I fix it if it is not. I did complete the info that is needed to send payment.
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  • Profile picture of the author russells
    It depends on ad positioning and the earnings per click.

    The more popular the niche, the more you'll earn per click - typically.

    Russ
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  • Profile picture of the author camm
    This depends on a lot of factors such as ad placement, niche (some just pay low), if your filter out the low paying ads, etc. If you want to PM me your url, I will see if I can help.
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    • Profile picture of the author Doubleup
      Originally Posted by camm View Post

      This depends on a lot of factors such as ad placement, niche (some just pay low), if your filter out the low paying ads, etc. If you want to PM me your url, I will see if I can help.

      how do you filter out low paying ads? On one site for example, i received a click for over £1, which is good, but the majority of the time it's <10p clicks, so it would be great to filter these out if possible
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      • Profile picture of the author camm
        Originally Posted by daztrouk View Post

        how do you filter out low paying ads? On one site for example, i received a click for over £1, which is good, but the majority of the time it's <10p clicks, so it would be great to filter these out if possible
        Use the attached list and add them to your competitive filter. Log in to Adsense, click ad setup and competitive filter. Add the links (just copy and paste) and make sure you save. Also, you may need to edit to make sure they are UK based if all your traffic is.

        Basically, you are looking for sites who are only trying to drive traffic

        Code:
        dotellall.com, myzaak.com, nation.com, freecheckingguide.org
        yellow page and dex type sites
        Code:
        firstbankdesmoines.com, justclicklocal.com
        comparison and shopping sites sites
        Code:
        findthebestdeals.com, dealtime.com, goshopping.com
        and the big companies such as expedia, walmart, priceline etc

        Good luck
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        • Profile picture of the author Doubleup
          Originally Posted by camm View Post

          Use the attached list and add them to your competitive filter. Log in to Adsense, click ad setup and competitive filter. Add the links (just copy and paste) and make sure you save. Also, you may need to edit to make sure they are UK based if all your traffic is.

          Basically, you are looking for sites who are only trying to drive traffic

          Code:
          dotellall.com, myzaak.com, nation.com, freecheckingguide.org
          yellow page and dex type sites
          Code:
          firstbankdesmoines.com, justclicklocal.com
          comparison and shopping sites sites
          Code:
          findthebestdeals.com, dealtime.com, goshopping.com
          and the big companies such as expedia, walmart, priceline etc

          Good luck
          Looks interesting, will check this out, thanks.

          How did you come up with this list? Is it simply a list of big name advertisers?
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    • Profile picture of the author BBCMember
      Originally Posted by camm View Post

      This depends on a lot of factors such as ad placement, niche (some just pay low), if your filter out the low paying ads, etc. If you want to PM me your url, I will see if I can help.
      I'd love to, but I only have 30 posts, and you need to make 50 before you can PM someone. Just sent you an email via your site. Thanks!
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  • Profile picture of the author HayrMoney
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    • Profile picture of the author camm
      Originally Posted by HayrMoney View Post

      Basically what is the reason behind adding these sites in competitive filter and what is its advantage? and what will happen if my traffic is not UK based?
      The reason behind adding the list is because it will keep low paying advertisers off your sites and the benefit is more money. The statement about UK traffic was because he said he was getting paid in £ and so I wanted him to know my list was based of US traffic only. If you have US traffic, then you should benefit well from the list.
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      • Profile picture of the author Fraggler
        Originally Posted by camm View Post

        The reason behind adding the list is because it will keep low paying advertisers off your sites.
        All advertisers must win one of the spots in an auction...it is just that some advertisers will place ads on any site regardless of if they are relevant. This means their ads don't get clicked so a lower CTR. It isn't because they pay less.
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        • Profile picture of the author camm
          Originally Posted by Fraggler View Post

          All advertisers must win one of the spots in an auction...it is just that some advertisers will place ads on any site regardless of if they are relevant. This means their ads don't get clicked so a lower CTR. It isn't because they pay less.
          You can control low paying advertisers by adding them to the competitive filter list. It has nothing to do with an auction or click through rate.

          I started filtering ads on my sites years ago and guess what, when I got rid of bing, msn, yahoo, ebay, walmart, info.com, webcrawler, dex, dexknows, target, sears, etc my earnings went from $2-$3 per day to $25-$30 per day. Now it may be coincidence, but I highly doubt that when I started filtering these sites and my earnings increased that it had anything to do with coincidence especially since the earnings have remained high throughout the years since doing this.

          My suggestion to OP and anyone else who is earning extremely low with Adsense is to try it and see what happens. You may (probably) notice an increase in earnings per click as well as overall daily earnings.
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  • Profile picture of the author topfree
    Adsense is free to use so why don't you just put adsense there and see how much you make, if you then don't think it's worth it just remove the adsense ads. There is no way anyone can tell you what you should be making, some people with that many visitors can make $2500 per month while other people with the same amount of visitors make $50 per month.
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  • Profile picture of the author Steven Carl Kelly
    The direct answer to the OP is that there is no direct answer. There are FAR too many variables involved. Your best bet is to install Adsense and see how well it converts. If it does better than $6.00 a month then you know the answer.
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  • Profile picture of the author cutequotes
    on average 30$ -40$ a month
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  • Profile picture of the author sbsb
    how do you identify low paying advertisers?
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  • Profile picture of the author BBCMember
    Thanks for all of the advice. It's 8000 unique visitors per month (not pages), and it's based on the AWSTATS stats.

    I agree. $70/yr is not going to cut it. Granted it's on one page of my site, and the site has 172 pages, 163 of which are blog posts, but I still think that page is worth more.

    I just logged into my Adsense account (I don't log in that often since I'm not earning much), and I'm earning about $10/mo.

    Here are the stats from last month:

    Adsense for Content
    Page Impressions 4,091
    Clicks 7
    CTR 0.17%
    Page eCPM $0.92

    Adsense for Search
    N/A

    Referrals
    N/A

    YouTube
    $0.0 (even though the video has received over 6000 views since I signed up for ad revenue for that video (can't remember when I signed up))
    Is that possible? How does Adsense from YouTube work?

    Adsense for Content Host (what is this anyway?)
    Page Impressions 4,486
    Clicks 16
    CTR 0.36%
    Page eCPM $1.67
    Btw, what's the difference between Total Earnings and Host Earnings? What does each one represent?

    Yeah, I know those stats are pretty sad, but that's why I'm here! I just find it odd that the page impressions are half that of the amount of unique visitors that I am receiving per month. And Awstats says that there were 44,213 page views last month. Of course those weren't unique page views (I don't think), but I would think that the page impressions would be much closer to that number.

    Also, Google Analytics seems to give numbers that are far less than those of Awstats. The amount of unique vistors, according to Google Analytics, is around 4600. Is that normal? Also, my bounce rate is at about 88%. I know that's quite high. I tried a month without having a lightbox opt-in popup, but the bounce rate did not change. There's a lot of valuable content on there, so maybe the theme is not the most user friendly, even though it looks nice.

    By the way, back in 2007 I applied for a adsense account for this site, and I was rejected because it said that I already had an adsense account, which I did. I was using it for another domain. So, I just copied and pasted the same code into this site. Is that OK? Do I have to get each site approved?

    In the email from Google Adsense, they said that as long as the new abided by their TOS, that I could just copy and paste the code. They made no mention of having to get the new site approved. How do i check and see where the clicks and traffic is coming from (meaning, which domain of mine is the one that is bringing this traffic)?

    Thanks.
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  • Profile picture of the author Mangozoom
    I have sites with much smaller amounts of traffic earning me a lot more than figures suggested around here.

    Question - what is your forecast cost per click. See how much ppc advertisers are paying in your niche and divide by two (crude but sort of works)

    Also are you going to optimise your site for adsense so it becomes your main income. If you position and format your ads properly you can massively increase CTR and the amount you get paid too.

    The quickest route to profit maybe to sell some affiliate products. With that amount of traffic I would definitely create my own.

    John
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  • Profile picture of the author Mangozoom
    Hey BBC

    Watch this video My Blog Business Model on Vimeo

    John Chow earns $40K a month with his blog ... some great stuff in this video

    John
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  • Profile picture of the author thehobbster
    First things I'd do is look at your ad placement. You are talking about putting ads at the bottom of the post. I'd make sure they were 'above the fold' meaning you don't have to scroll down to see them. When the page loads, its already there. You should look around plenty of sites and get an idea of what good ad placement is. You can have more than one ad as well. You can have up to three of varying type and size, plus link ads. You can definitely slurp a lot more money out of that many visitors. Click Through Rating is the place I'd start by looking at ad positioning.
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    • Profile picture of the author Mangozoom
      Originally Posted by thehobbster View Post

      First things I'd do is look at your ad placement. You are talking about putting ads at the bottom of the post. I'd make sure they were 'above the fold' meaning you don't have to scroll down to see them. When the page loads, its already there. You should look around plenty of sites and get an idea of what good ad placement is. You can have more than one ad as well. You can have up to three of varying type and size, plus link ads. You can definitely slurp a lot more money out of that many visitors. Click Through Rating is the place I'd start by looking at ad positioning.
      y

      i only put one ad on a page as this increases the amount paid per click

      John
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      • Profile picture of the author thehobbster
        Originally Posted by Mangozoom View Post

        y

        i only put one ad on a page as this increases the amount paid per click

        John
        That's fine. But if you read, he said his 1 ad is below the fold, below the contents of his post. I'm talking about positioning. He could move that 1 ad above the fold, or he could keep it there and place another one above the fold.

        Having a high CPC means little if you also have a low CTR. Go for both, I say.
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      • Profile picture of the author TristanPerry
        Originally Posted by Mangozoom View Post

        y

        i only put one ad on a page as this increases the amount paid per click

        John
        But using this technique/method would probably decrease the number of clicks.

        It's worth testing since I agree that for some people, having one ad per page can be a good thing. But for others, more clicks (albeit at a lower revenue per click) might be more profitable.
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  • Profile picture of the author OrganicSeoGuru
    It depends on your niche, and your pages and content are structured ( what is the flow of the content)

    $70 per year is nothing, I would not bother...
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  • Profile picture of the author millionairenewbie
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    • Profile picture of the author Enfusia
      Typically I will see around $20 per 1,000 visitors. If I see less than that I switch my model used to monetize the site and then sometimes earn significantly more than that.

      If I wasn't seeing $20 per thousand uniques I would start testing.
      Patrick
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