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Site Structure for SEO/Keywords

by Luke12321
3 replies
  • SEO
    • |
Total newbie here. As I am getting ready to launch a site I keep wondering what is the best way for me to structure the site as. I don't even know if that is the correct term.

I will give an example.

I am wanting to create leads for the broad niche of basketball.

My keyword is basketball.

So I have my domain basketball related...my home page has all the on page stuff geared towards the term, "basketball".

Now, I know that "basketball shot" is a highly searched term, so I create another page for that term.

Then a even more longtail phrase, "three point basketball shot"...I create a page geared towards it as well.

Ok, so I got those three pages. Would it not be in my best interest to link to the "basketball shot" somewhere on the "three point basketball shot" page?

And then from the "basketball shot" page, have a link with anchor text basketball to the "basketball page?

Does this technique work, or have any relevance on search engine rankings for keywords?

Basically asking, are they any benefits to linking your pages together like in my example for ranking higher for the terms?

Hope all this makes sense.

Thanks!
#seo or keywords #site #structure
  • Profile picture of the author deepakg
    Originally Posted by Luke12321 View Post

    Total newbie here. As I am getting ready to launch a site I keep wondering what is the best way for me to structure the site as. I don't even know if that is the correct term.

    I will give an example.

    I am wanting to create leads for the broad niche of basketball.

    My keyword is basketball.

    So I have my domain basketball related...my home page has all the on page stuff geared towards the term, "basketball".

    Now, I know that "basketball shot" is a highly searched term, so I create another page for that term.

    Then a even more longtail phrase, "three point basketball shot"...I create a page geared towards it as well.

    Ok, so I got those three pages. Would it not be in my best interest to link to the "basketball shot" somewhere on the "three point basketball shot" page?

    And then from the "basketball shot" page, have a link with anchor text basketball to the "basketball page?

    Does this technique work, or have any relevance on search engine rankings for keywords?

    Basically asking, are they any benefits to linking your pages together like in my example for ranking higher for the terms?

    Hope all this makes sense.

    Thanks!
    Good writing, and I very much agree with your thoughts and insights.
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    • Profile picture of the author Marketing Ignite
      Site structure goes hand in hand with cross linking where you link within your content to other sections of your website. Wikipedia is a good example that takes advantage of this and is positioned in the top for many phrases..

      Its true that you should be concentrated on a few keywords per page to set up a focus, which establish yourself as an expert within each specific category...

      Good Luck :-)

      Johan
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      Digital Marketing Consultant since 1998. Contact me for a free consultation.
      https://www.marketingignite.com

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  • Profile picture of the author Sabrina178
    You don't have to get your keywords in every link but if workable, every second or third link works well. Also consider what you are targeting on internal pages. If your homepage target is "web hosting" and you've linked to your homepage in the navigation with "web hosting main" which is followed by your contact page so you've used "contact us", it would be a good idea to use the anchor text "dedicated hosting" for the third link. It reinforces the "hosting" relevancy and also attaches relevancy to the dedicated hosting page of the site to the phrase "dedicated hosting" in the anchor text.
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