by Big A
5 replies
  • SEO
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Hi All,

Since I am new to Im with PPC can anyone give me some real numbers (Stats) as to how many PPC's it takes to make a sale?
I heard through the grapevine that it takes 100 clicks to make a sale is this correct?

If I have a product that sells for $150.00 and I get 600 clicks at say $1.40 per click=$840.00 my cost, then I make 6 sales times $150=$900.00 minus my cost of $840=$60.00 profit. Is this how it works? Please let me know.

Thank you very much. Really appreciate your help.
#ppc
  • Profile picture of the author JennSpencerIM
    Its way different in every niche. You might need to do some tests for your product...start out without paying too much and then see how it does after your first 100 clicks or so. Sorry I can't give you real numbers, because I don't know your niche and I'm probably not in it...but I think the only way you can get numbers is to do a test run first and see what you get with your ad.
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  • Profile picture of the author tryinhere
    Originally Posted by Big A View Post

    Hi All,

    Since I am new to Im with PPC can anyone give me some real numbers (Stats) as to how many PPC's it takes to make a sale?
    I heard through the grapevine that it takes 100 clicks to make a sale is this correct?
    If I have a product that sells for $150.00 and I get 600 clicks at say $1.40 per click=$840.00 my cost, then I make 6 sales times $150=$900.00 minus my cost of $840=$60.00 profit. Is this how it works? Please let me know.
    Thank you very much. Really appreciate your help.
    Big A, the 1 / 100 would be a standard industry setting that could be used as a default starting point if you had no other data to work from and at best would be guide. That said i would not use or rely on the grape vine to produce me a decent bottle of red or you find your drinking vinegar.

    with a product selling for around the $150 mark coming in at 1.40 is way to high to open your bidding, so try and come in lower if possible at or around the .75 or lower range.

    It would only be after testing that you could sort out your conversion rate. The theory of 600 clicks and return would be fine if you had controlled outcomes in that in a given perfect world it would stand true but your first 6000 clicks may be across many many keys that may be duds that need deleting and as such you may on that spend 10X what your thinking just to sort the rubbish from the list.

    The short to that is yes your correct but you may have a lot of testing / costs / adjustments, swings and roundabouts before getting to that calculation.
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  • Profile picture of the author Ishan Soni
    The key to PPC is to test and track everything to the keyword level.

    If you spend $200 and make $100, but you figure out that you made 2 sales from ONE keyword, then you know you've found a winner.
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  • Profile picture of the author webdango
    Depneds is the onyl answer that's tue

    I can tell you that having worked in ecommerce, both as an ecommere webmaster and in marketing as a PPC account manager, that average conversions run around 2%

    I've seen as high as 4-5 in focused niches, and as low as .5 ifor sites that just aren't that well put together.

    There are too many variable to really try to assign an average conversion rate, but if you go with around 2%, that's a good place to start.

    What that means is for every 50 PPC clicks you drive, you'll get one sale.

    If you decide to go PPC, you NEED to track conversion rate by keyword. That's the only way you will know which words work and which don't. You can then dump the non performers and optimize the good ones. Only way you'll see success.
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