Question: Hold on to or sell/flip my big AdSense money-maker sites?

Generally you want to flip sites when they are making between $100-200 per month. When you get above those amounts it becomes harder to find qualified buyers assuming you are going to use Flippa.

I guess I'd disagree, it seems like it's harder to find a buyer willing to pay 10-15X revenue at $1,000 income per month, whereas there seem to be many willing to pay 15-20X when it sits in that $50-200 per month range.

The problem is that many people do not have $20,000 in cash money. They could maybe afford $500 for a $50/mo site. Also, there are many reasons why a person might want to dump a 50 dollars per month adsense site, but at thousand bucks a month get real, as that one is a keeper for sure.

It would have to be a case where you have a hard time explaining why you are getting out of the biz now. For example, many have bought a site promising a thousand dollars a month and they get zip.

Folks prefer to risk 500 to 20,000 and most have been burned before so this is nothing new. I would prefer to build up a good name. Then people will have more faith in you. Right now my faith in flippa is near zero.

Hey John,

In my oppinion mate, I would keep it.

It might get knocked off in a month but on the
upper hand it may go for 10 years. Considering the costs
for a website is only pennys really, Its seems like youve got
a good little investment there.

Unless of course you have to constantly be working
on it to keep it going, then thats different.

Either way I guess it comes down to what position your in.

Sell it and do it again. Getting paid 10 to 15 months is a sweet deal. You eliminate all of the risk of the site losing ranking or account getting banned. You don't have to upkeep the site and you can use the cash to do the same thing over again and again.

My suggestion is that examine your business model and decide what you want to do. And that might depend on your skills.

If you can reliably build income earning sites over and over again, building and flipping is a VERY good model. As mentioned above, it eliminates the risk (or one risk anyway). Build a site, get it up to $100 a month and sell it for 1200 - 1500 and walk away.

That's one model.

The other model is to build sites and keep them in a portfolio of Adsense earners. The risk here, of course, is that they might not always be Adsense earners.

It's almost exactly like stocks. Buy and hold or sell, make a proft, and walk away (and don't look back).

Personally, I'd probably just keep building mainly because I have had a few bad experiences selling already built sites. Sell a site making 100 - 200 a month to someone who doesn't know what they are doing, they change something or add crappy content, site tanks, and next thing you now you're hate mail getting letters from their lawyer.

Now selling domains, that's a sweet biz there.....

Boil it down to it's essense. You're sites dfon't make money because of Adsense. They make money because you can get them ranked and drive traffic. Once you have that down, there are numerous ways to monetize beside Adsense (if you ever go canned).