What to do if Adsense is not Relevant?

21 replies
  • SEO
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I have a site that is similar to "Stock Photos" and the problem is that Google Adsense reads "Stocks" so it throws up ads for stocks, etc.. they are not relevant. Any suggestion on what to do in this case?
#adsense #relevant
  • Profile picture of the author yukon
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    • Profile picture of the author Marhelper
      Originally Posted by yukon View Post

      Change your keywords to "Stock Photography" (<h1> tag on your site)

      Try this Google Image search:

      1) Stock Photos

      2) Stock Photography

      A very easy trick I use on my own sites.

      Go to Google images & double check your keywords to make sure Google thinks your keywords subject is correct, to your thinking.

      All Google products (Adsense, etc...) is simply software, sometimes they don't understand what humans are trying to say. Simply changing one keyword to plural can offset a keywords effectiveness.

      #1 link/keyword above "Stock Photos" returns images of the stock market. The 2nd link doesn't return stock market images.

      I will give that a try, thanks.
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  • Profile picture of the author Marhelper
    Is there any other way to do this?
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  • Profile picture of the author Rock Solid
    I would make sure the word photo/photography is more prevalent on the page than stock. I had an old travel site, Vagabond Bible, and we used to always get Bible adverts and jesus stuff, after a while what happened was we ensured that near all our adverts we had articles that had a bunch of travel related keywords, after a while adsense "figured it out"

    Is this site newer?
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    • Profile picture of the author Marhelper
      Originally Posted by Rock Solid View Post

      I would make sure the word photo/photography is more prevalent on the page than stock. I had an old travel site, Vagabond Bible, and we used to always get Bible adverts and jesus stuff, after a while what happened was we ensured that near all our adverts we had articles that had a bunch of travel related keywords, after a while adsense "figured it out"

      Is this site newer?
      Yes, it is newer and I did just as you said but no luck ...
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  • Profile picture of the author nettech
    Just add a few more related terms in your meta data as well as content so Google knows the site is relevant to a particular area. So for example, you can go to the Google wonderwheel and get some ideas of terms to integrate into your content.

    Google is an example. Try and also add some further LSI terms.

    Since, Yukon has had first hand experience of this issue, it would be better to follow his advice in the first instance and see how you get on.

    Good luck
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  • Profile picture of the author dhex
    You can do a little research your self:

    Download the adsense preview tool for IE and check what kind of ads are severed for websites similar to yours. When you see a consistence ad to content relevance for certain site, just copy what they did!
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  • Profile picture of the author johntli
    You have to use words related to stock photos throughout your website.. Never use stock as a single word. You can use synonyms for Stock Photos inside your post.. Make use of H and B tags.
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  • Profile picture of the author techgirl
    You can add more keywords which you want to fetch relevant ads and yuo will get result in few days
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  • Profile picture of the author Audrey Harvey
    You may want to try section targeting, where you suggest sections of text in your content that you'd like to emphasise when it comes to matching ads to your site's content.

    You'll find more information, including instructions on how to set it up, here:

    https://www.google.com/adsense/suppo...n&answer=23168
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  • Profile picture of the author Julien Duc
    I would try to place your keywords a little more in the titles, headings, content but also in the meta tags: description, keywords, etc. I had the same problem a while ago. I added a few keywords here and there and I started to see relevant ads. I don't know if that's the reason but it's quite likely.
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    • Profile picture of the author thedigitalshopper
      AdSense is working as described, even if it's not how you imagined it. There are limitations to automated ad placement - the AdSense crawler does the best it can, but it messes up sometimes. That's why Google provides you tools to improve the relevance of your ads.

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      • Profile picture of the author HCLee
        Here's what you can do:

        1. find out all the LSI keywords in the Google Wonder Wheel and write all future posts targeting these KWs.

        2. use Google's section targeting

        3. put up a relevant video about the topic you are focusing on, on your homepage
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  • Profile picture of the author TallyDon
    You need around 300 words on a page and repeated keyword use (once in the title, once in the first paragraph and once in the last one) to get google to fully understand your content in my experience
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  • Profile picture of the author 04real
    I have had this experience with Adsense as well. It takes some time for Adsense to figure out what your page is all about, but as with the replies above it helps if you expand on your keyword and even throw in related keywords so that Adsense understands the context of your page. I have a web site dedicated to ETFs (Exchange Traded Funds) so what I do is add actual names of ETF's as well as strategies used to trade ETFs.


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  • Profile picture of the author mingtian668
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  • Profile picture of the author Mr Green
    Marhelper, I have managed google ads on some websites and when I see ads that I do not feel are relevant or are directly competitive with my site I add the URL them to the Competitive Ad Filter list so that ads from that site will not show up. I did have to add a lot of URLs here but once I did it eliminated most of the problem.

    To get to the Competitive Ad Filter, login to your Google Adsense account, click on the Adsense Setup tab, and click on the Competitive Ad Filter sub-tab. Enter the URL(s) you want to not show ads for in the list and make sure to Save Changes.

    Hope this helps!
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    • Profile picture of the author Sacredvoyage
      If you are having trouble using google adsense, the google has strictly prohibited to click you on your own ads to make huge money. You must not click on your own ads. If you are wishing to get 100$ for your first payment, you have to involve in free traffic generation system so you can earn it as early as possible. For more information you can download the free traffic generation methods books from the following site-
      NiTiN Search:adsense,traffic generation,domains,hosting
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      • Profile picture of the author chestmary
        Originally Posted by Sacredvoyage View Post

        If you are having trouble using google adsense, the google has strictly prohibited to click you on your own ads to make huge money. You must not click on your own ads. If you are wishing to get 100$ for your first payment, you have to involve in free traffic generation system so you can earn it as early as possible. For more information you can download the free traffic generation methods books from the following site-
        NiTiN Search:adsense,traffic generation,domains,hosting

        Unless I totally missed reading it in this thread, no one mentioned self-clicking adsense on their sites. The issue is ads showing up that have nothing to do with the post or page.
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  • Profile picture of the author pennynickels
    Have you tried Google's Adsense Channels feature for targeting?
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