SEM/SEO - As a real business......(Pay attention Newbies)

19 replies
  • SEO
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When I first got started online I was attracted to SEO right off the bat. I got so excited when I hit #1 for a search term that has 58 monthly searches AND I had the exact match domain!!

Take that SEOmoz!!!

"That's how I roll, son!" (Dave Chappelle fans should be cracking up at this point )

Then slowly reality starts to set in.

But you keep plugging away and trying, as long as you're learning and educating yourself about SEO as you go, this is a good thing, its school, you know what I mean.

Eventually you get to "grammar school graduation", and you hit #1 for term with say 5000 monthly searches.

Now its time to take the next step. They'll be more "steps" you need to take as you get better at what you do.

Its these steps that, in my opinion, are the true tests for someone who wants to SEO in a professional ethical way.(Ethics are always a slippery slope, so I'm not going to go there).

What I mean is, if you want to become a pro at SEO, you know the kind of firm that does $XX,XXX and up contracts, it takes a lot of work, dedication and discipline, as well as drive, you really need to make a conscious decision that this is what you want to do with your life.

Everyone is built differently. For example, I need an office, ...........you know with a waiting area, a conference room, copy machine, people working......to feel like I'm actually working. I can't be sitting home in my boxers and stay focused, I wish I could, but I'm passed the point in my life where I can force changes in my habits like that.

Some people can't afford this right off the bat and thats cool, like I said the office concept is my thing. Still at some point you need to find out if your willing to make the sacrifices needed to be successful at anything.

My point is, there comes a time when this "SEO thing" stops being a hobby and starts being a business you can support yourself and your family with.

Things are very tough out there now. I have friends from high school in their mid to late 40s, who are done,......... out of work, in foreclosure, divorced, whatever, bottom line is everybody's got their own crap to deal with, but the older you get the bigger the crap usually gets.

So whats the point of all this bs spewing out of my keyboard?

If you are still young enough or if you don't have a family or other relatives you need to help support, and can afford to make the sacrifices in time and lost income to learn SEO and SEM in general, there is a tremedous market out there that will support multi-million dollar businesses, and once you master the craft, the possibilities that open up, in terms of peripheral business models and opportunities, are literally ENDLESS.

Remember, Google is about 12 years old, younger as a public company, its hitting puberty now!!

The market will grow and evolve and new markets will and are opening every day.

Bottom line, if you want to make "REAL MONEY", not bank a few thousand this month and a few thousand next month, its very very possible in the mid to long term..........keep learning, never give up, and think like a professional.

Peace
#attention #business #businesspay #newbies #real #sem or seo
  • Profile picture of the author simontts
    Good advice Frank but I think the market for SEO/SEM professionals is pretty saturated right now - if not, why do I get 5-10 emails a day from SEO companies touting for business? And the cost of outsource SEO services from countries with low wages pretty undermines someone trying to run a SEO business in a developed country.

    But, I DO think there is a big market for running online businesses and this will continue to grow. So once you've mastered SEO for one website in one niche you can build an online business in just about any niche.
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    • Profile picture of the author jazbo
      The people touting for business are not usually real SEO's in the sense of being quality, they are usually Indian companies spamming you to try to sell you a million directory submissions as part of their "services". Just because "foreign" (which is of course dependent on your own location) is cheap, does not mean it is good.

      If you are good you will get hired by word of mouth in my experience.

      Originally Posted by simontts View Post

      Good advice Frank but I think the market for SEO/SEM professionals is pretty saturated right now - if not, why do I get 5-10 emails a day from SEO companies touting for business? And the cost of outsource SEO services from countries with low wages pretty undermines someone trying to run a SEO business in a developed country.

      But, I DO think there is a big market for running online businesses and this will continue to grow. So once you've mastered SEO for one website in one niche you can build an online business in just about any niche.
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      • Profile picture of the author Gavin Abeyratne
        Originally Posted by jazbo View Post

        The people touting for business are not usually real SEO's in the sense of being quality, they are usually Indian companies spamming you to try to sell you a million directory submissions as part of their "services". Just because "foreign" (which is of course dependent on your own location) is cheap, does not mean it is good.

        If you are good you will get hired by word of mouth in my experience.

        Agree big time.

        They aren't real competition at all.

        Gavin
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      • Profile picture of the author paulgl
        Originally Posted by jazbo View Post


        If you are good you will get hired by word of mouth in my experience.
        That, Jazbo, is the absolute truth. And this forum can and has sent some of you
        flying up the totem pole!

        On the flip side, it has buried a lot of wannabes as well.

        In both respects, the warrior forum shines.

        Just for the record, I have paid money to WF members.

        Paul
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      • Profile picture of the author FrankBowman
        Originally Posted by jazbo View Post

        The people touting for business are not usually real SEO's in the sense of being quality, they are usually Indian companies spamming you to try to sell you a million directory submissions as part of their "services". Just because "foreign" (which is of course dependent on your own location) is cheap, does not mean it is good.

        If you are good you will get hired by word of mouth in my experience.
        Exactly jazbo. Those touting their business left and right are not the type of SEO firms I was talking about.

        Smart business people know when something is too cheap..........in the end you always get what you pay for.

        We're about to land a contract, hopefully, with a world known entity in its market. The scope of work is not limited to simple SEO, in fact that is the smallest part of it. It includes branding, public relations, lead generation, setting up and managing an online TV station where they can broadcast industry news to existing and potential clients and more...........its a total marketing job, but its all online, with the exception of setting up some interviews with some major newspapers here in the US.

        This is not something MrX from 12 time zones away can be entrusted to do. and no its not cheap, its a substantial monthly contract........and it will cost us a nice amount each month to implement, the proposal alone is taking close to a month to refine, but in the end, its like I said.......you get what you pay for.

        If you embrace your knowledge of IM/SEM/SEO, and implement it in a professional business like manner, you'll begin to see the possibilities that are around even in this economic slowdown.

        No schlock house from half way around the world could ever be my competition in something like this, they'd be laughed at.

        Peace
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        • Profile picture of the author 4morereferrals
          Originally Posted by FrankBowman View Post

          Exactly jazbo. Those touting their business left and right are not the type of SEO firms I was talking about.

          Smart business people know when something is too cheap..........in the end you always get what you pay for.

          We're about to land a contract, hopefully, with a world known entity in its market. The scope of work is not limited to simple SEO, in fact that is the smallest part of it. It includes branding, public relations, lead generation, setting up and managing an online TV station where they can broadcast industry news to existing and potential clients and more...........its a total marketing job, but its all online, with the exception of setting up some interviews with some major newspapers here in the US.

          This is not something MrX from 12 time zones away can be entrusted to do. and no its not cheap, its a substantial monthly contract........and it will cost us a nice amount each month to implement, the proposal alone is taking close to a month to refine, but in the end, its like I said.......you get what you pay for.

          If you embrace your knowledge of IM/SEM/SEO, and implement it in a professional business like manner, you'll begin to see the possibilities that are around even in this economic slowdown.

          No schlock house from half way around the world could ever be my competition in something like this, they'd be laughed at.

          Peace

          Yeah well thats all impressive mate ...

          But that sounds a lot like employees, overhead, risk, office space rent, corporate bull****, and a buttload of headache.

          Been there got the t-shirt - and frankly i think it sux.

          Im not fearful of risk or work - cuz im fine with either, but I'm looking to simplify and get out of that corp BS rat race ... go full steam ahead mate.

          I wanna go on vacation ...
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          • Profile picture of the author FrankBowman
            Originally Posted by 4morereferrals View Post

            Yeah well thats all impressive mate ...

            But that sounds a lot like employees, overhead, risk, office space rent, corporate bull****, and a buttload of headache.

            Been there got the t-shirt - and frankly i think it sux.

            Im not fearful of risk or work - cuz im fine with either, but I'm looking to simplify and get out of that corp BS rat race ... go full steam ahead mate.

            I wanna go on vacation ...
            Thats exactly what it is, and if thats not for you thats fine.

            The point is thats the way I like to work. Doesn't make me right and you wrong or vice versa..........I'm not criticizing anybody's style or way of making money. Everyone has their own methods.

            But it also doesn't mean that the way I'm doing it is wrong just cuz you think it "sux" , mate.
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            • Profile picture of the author webber1
              Great advice. I started out in SEO 9 months ago...never been involved in SEO or internet before. I launched my website 6 months ago...Im just about to start an SEO Executive job in London UK on a decent wage...and Il be building on my self taught skills to learn from the pros.
              SEO is a great career move
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              • Profile picture of the author FrankBowman
                Originally Posted by webber1 View Post

                Great advice. I started out in SEO 9 months ago...never been involved in SEO or internet before. I launched my website 6 months ago...Im just about to start an SEO Executive job in London UK on a decent wage...and Il be building on my self taught skills to learn from the pros.
                SEO is a great career move
                Thats great, really.

                Good luck to you!
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                • Profile picture of the author 4morereferrals
                  But it also doesn't mean that the way I'm doing it is wrong just cuz you think it "sux" , mate.
                  For the record - never said it was wrong.


                  However; the tone was - "hey newbs listen up to how the real pro's do their thang."

                  What I mean is, if you want to become a pro at SEO, you know the kind of firm that does ,XXX and up contracts, it takes a lot of work, dedication and discipline, as well as drive, you really need to make a conscious decision that this is what you want to do with your life.

                  Everyone is built differently. For example, I need an office, ...........you know with a waiting area, a conference room, copy machine, people working......to feel like I'm actually working. I can't be sitting home in my boxers and stay focused, I wish I could, but I'm passed the point in my life where I can force changes in my habits like that.
                  I, just have a different viewpoint is all ...
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                  • Profile picture of the author FrankBowman
                    Originally Posted by 4morereferrals View Post

                    For the record - never said it was wrong.


                    However; the tone was - "hey newbs listen up to how the real pro's do their thang."



                    I, just have a different viewpoint is all ...
                    Fair enough........we agree to disagree then........

                    Cheers
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      • Profile picture of the author smallbusinessguy
        Originally Posted by jazbo View Post

        The people touting for business are not usually real SEO's in the sense of being quality, they are usually Indian companies spamming you to try to sell you a million directory submissions as part of their "services". Just because "foreign" (which is of course dependent on your own location) is cheap, does not mean it is good.

        If you are good you will get hired by word of mouth in my experience.
        Exactly. this was one of the reasons I quit my previous SEO firm and decided to freelance. Some companies just care about money and nothing else. they fail to realize the fact that repeat clients are the best clients
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  • Profile picture of the author patadeperro
    My mistake in the comment, sorry
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  • Profile picture of the author FrankBowman
    While its admirable to see people making progress and working their way up the SERPs watching people start threads about their success, when you find out that they're talking about a keyword phrase that gets 1000 monthly searches or less, I just feel like they need to continue and not rest on those achievements. Raise the bar, don't be afraid to fail............the sky really is the limit.

    Peace.
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  • Profile picture of the author digidoodles
    I just want someone to pay me for being funny.

    Is that too much to ask?
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  • Profile picture of the author digidoodles
    Ok, I'll add something relevant...

    The key to SEO is the upsell.

    Any trained monkey can do SEO work. I mean, really, they can.

    The value comes in the creation of the plan to get the results. If you can master that, you are no longer selling a commodity; you've got yourself a USP.

    Warmly,

    Brandi
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    • Profile picture of the author FrankBowman
      Originally Posted by digidoodles View Post

      Ok, I'll add something relevant...

      The key to SEO is the upsell.

      Any trained monkey can do SEO work. I mean, really, they can.

      The value comes in the creation of the plan to get the results. If you can master that, you are no longer selling a commodity; you've got yourself a USP.

      Warmly,

      Brandi
      Exactly, kinda . SEO is the lead in for more lucrative work like full blown marketing contracts, at least thats been my experience.

      Cheers
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  • Profile picture of the author digidoodles
    Well, SEO CAN be lucrative... but it is the stepping stone to other things, if you position yourself properly.

    The key is to never sell a commodity.
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  • Profile picture of the author Jordan Kovats
    I have always believed that companies will have an SEO consultant, as they do a lawyer and an accountant. Like any industry, there are good SEO firms, and I am sure a lot of bad. The ones that get results for competitve keywords, and maintain a good relationship with their clients, will always succeed.
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