SEO Confusion! - Don't Understand This...

4 replies
  • SEO
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I'm trying to find the best way to structure my website & optimize it as best as possible.

I'm confused about something though...

Say I have a website & on that website I'm trying to rank for 4 other products. These products are each in a individual post or page.

My home page will be domain.com & the other 4 posts or pages will look like domain.com/product1, domain.com/product2 etc.

Now I know building back links are essential for good ranking but from what I've seen your told to point back links to the home page - domain.com

I'm also told the Google ranks pages, not websits so will this mean that all the back links I've built to the home page will just make the home page strong & rank well for the home page keyword & the other 4 pages will be week/not rank well?

Basicaly I want all the pages to rank because they are individual products.

Dose this mean I have to build back links to every page?

Or dose a strong home page with lots of quialty back links boost the strength of the attached page - /product1 etc?

Sorry I've went on a bit, hope it makes sense though.

Thanks
#confusion #seo #understand
  • Profile picture of the author Rock Solid
    I do similar stuff with my Amazon sites. So far example I'll have a website on coffee tables, then each page is its own product. I use a main keyword in the TLD and the targeted keyword for the sub url. Then I backlink each page individually and build links to each page. The advantage of doing this for each page is google will see the sister pages linking in with similar content and help boost the overall rank of each. Build links to the individual page just as much as you would to a TLD.

    Hope this helps, if you need me to elaborate lemme know!
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  • Profile picture of the author dburk
    Hi Barry,

    I would focus first and foremost on the individual product pages. It is more important to rank for those more specific keywords and you will find that you will rank faster and if you focus all your efforts on one keyword and page at a time. Don't spread you efforts thin, concentrate on pushing one of you pages to the first page of Google and then move on to the next page, rinse and repeat until each page is ranking well for the targeted keyword.
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    • Profile picture of the author WilliamBerg
      Dburk gives great advice. and know that the effort you but into on of the pages will help the others as well (assuming there are links between them, direct or indirect) and it will therefore be easier to rank the second and third page than it was the first.
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  • Profile picture of the author D Baker
    You should pick on page and focus on it. Create links to that specific page until you get it ranked. Than move along to the other pages.
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