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Question About 301 Redirects and Ranking

by herms
6 replies
  • SEO
    • |
Say you're moving your site to a new host and consequently, all of your links will change so you have to do a 301 redirect on all of your links. How, if at all, will this affect your search engine rankings as it regards all the link-building you've done with the old links?
#301 #question #ranking #redirects
  • Profile picture of the author millerb7
    Originally Posted by herms View Post

    Say you're moving your site to a new host and consequently, all of your links will change so you have to do a 301 redirect on all of your links. How, if at all, will this affect your search engine rankings as it regards all the link-building you've done with the old links?
    You are keeping the domain name the same?

    Go to your domain registrar and point your site to the new server. Temporarily drop your Time to Live to 5 minutes.

    You're "technically" done. Monitor stuff. Impliment any 301's if necessary.

    Again this info come from Matt Cutts himself.

    As far as SEO factors, it shouldn't have much at all. Might hop around a little but should settle back down. If you move at all. Just switching servers is t a big issue. Unless your new one is worse than your current
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  • Profile picture of the author herms
    ^^^ My root domain stays the same, but when it comes to categories and products and so on (the whole url path), the new host's url structure is different. I won't be able to keep the same links.
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    • Profile picture of the author TristanPerry
      Originally Posted by herms View Post

      ^^^ My root domain stays the same, but when it comes to categories and products and so on (the whole url path), the new host's url structure is different. I won't be able to keep the same links.
      Out of interest, why do you need to change the URLs?

      A host simply.. well.. hosts files.

      It's the files which give rise to the URLs, not the host?
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      • Profile picture of the author herms
        Originally Posted by TristanPerry View Post

        Out of interest, why do you need to change the URLs?

        A host simply.. well.. hosts files.

        It's the files which give rise to the URLs, not the host?
        I'm a novice so I'm not sure about the mechanics of it. I don't need to change the urls. I, in fact, wish I didn't have to. I'm selling physical products and I use shopping cart hosts. I don't know if I'm using the wrong terminology when I say "host". Godaddy is where I registered my domain name, but I built my site(free template) on corecommerce.

        I first started on corecommerce. When I moved over to bigcommerce, my urls changed. I used one of their free templates and uploaded my product feeds. I had to do a 301 redirect on all my links. At the time, however, the site was still pretty new so I wasn't worried about ranking. Now, I'm thinking about moving over to 3dcart and their staff tells me that my url path would indeed change so I'd have to do 301 redirects on all my links. Said something about how they store files being different or something. Like, if my paths were like this;


        www.mysite.com/baby-powder.html

        ........they wouldn't have a problem. My links could stay the same with them. But my links with bigcommerce are like this:

        www.mysite.com/products/baby-powder.html


        For some reason, they have some sort of issue with that structure.

        It looks like if I had moved from corecommerce straight to 3dcart, this issue would have been moot because they have the former url structure. So apparently, it's bigcommerce that's doing things differently here.
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  • Profile picture of the author TristanPerry
    Ahh, okay. You mean the software itself is changing Unfortunately you are right, there's no way around this.

    Fortunately doing a 301 redirect should preserve most - if not all - of the link juice/SERP strength you have built up.
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  • Profile picture of the author herms
    ^^^ Thank you. I hope you're right.
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