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Google Adwords Advice

by Analisa
1 replies
  • SEO
    • |
I set up a wordpress blog selling wedding invitations. It went live 6 weeks ago and to try and get traffic I signed up to Google Adwords. I signed up to pay five pounds a day and I am getting between 350 - 500 hits a day. Is this good? I have lots of people requesting samples and have secured 4 orders in that time. But surely that many hits a day I should be getting more business. I must confess that I just pumped in a load of keywords and have just let it run because I am happy that people are actually looking at my site and I feel if I am patient orders will come. Also with that many hits a day I would have thought I would be in at least the first 5 pages of googles but I am not. Listening to people on this forum the only way to get to the top of Google rankings is content, content, content. But the site I have is basically a catalogue and once set up there really is no need to update it other than to put new stock on it. Any advise?
#advice #adwords #google #novice
  • Profile picture of the author Viewcaster
    That amount of traffic from that much invested in Adwords seems good. As far as people ordering, try to really work with the Adwords account to work on the ads to make the most effective and take their keywords suggestions to try and increase this rate. The more relevant your ads are to your business, the better off you'll be. I also find that higher bids on my Adwrods account will increase success in the area. I will have fewer people coming to the site for the same money when using higher bids, but better customer retention rate. Don't know your business well, and competition level and simply the quality of your site probably has the most to do with successful customer retention rates.

    As far as search results, I am relatively new to all of this and some might chime in and correct me here, but if you are doing everything you can, i.e., good, relevant content, proper meta usage and online marketing, the rest just takes time. Google seems to be very heavily weighted on site age, especially for new sites. I am getting progressively more fresh data in my Google webmaster tools account and seeing increasingly better search results as time goes by.

    Work on your Adwords, keep the content growing, and hang in there!
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