I'm just not getting Adwords
- SEO |
Basic understanding of keyword selection is
1) Define market
2) Create list of possible keywords
3) Pair down selections to
a) keywords that get "enough traffic"
b) keywords without enormous competition - at least for a beginner
To do the above, I told to do all the primary research through adwords. Did that for awhile, but wound up coming to the conclusion that I don't understand something.
A) Let's say I do an adwords search on clear coat (no quotes)
B) I look through the list and see clear coat repair gets around 2900 searches per month
C) I also see "clear coat repair" has ~26,900 direct competitors (simple quoted Google search)
D) From what I was taught, I rinse and repeat this process until I find keywords that meet my criteria.
That's all great, but here's what I don't get
1) While clear coat repair gets 2900 global broad match searches per month, "clear coat repair" gets 1300
2) I don't know any typical user that does searches using quotes
3) How does optimizing my webpage for "clear coat repair" in any way help me in ranking for the the more typical user search of non-quoted clear quote repair, especially when the disparity can be staggering? Am I even trying to do that?
So overall, how do I get meaningful results from Adwords for keyword selection?
Thanks
Publish Coloring Books for Profit (WSOTD 7-30-2015)