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Niche product sites: adsense, amazon, or both?

by mooble
3 replies
  • SEO
    • |
I have a few niche product sites up. I've read that amazon can be great for these types of sites because people are looking to buy. I've had alittle success in the past, but lately absolutely nothing. I've had 41 clicks in the past couple days and no sales. i'm running adsense also, and the ctr for adsense is pretty low, less than 10%. So should i drop the amazon and stick with adsense? I'm not sure why i'm getting amazon clickthroughs but no sales. The question is will dropping amazon turn most of those other clicks into adsensen clicks? What do you guys do with your niche sites?
#adsense #amazon #niche #product #sites
  • Profile picture of the author lbtillmanyoung
    Hi Mooble,

    The answer to your question is split testing. You mentioned that you had 41 clicks on your website which means that your visitors are indeed engaging your website but are leaving through adsense rather than Amazon.

    The thing that you need to do is take 2 days and have the site only using amazon affiliate links. Make sure to record your results.

    Then take another two days and only use adsense and then record the results.

    Now you have three data points:

    a) Amazon affiliate links only
    b) Adsense revenue
    c) Adsense + Amazon Revenue (your current data)

    Then you compare the data and see which one is profitable.

    You never know, your Adsense revenue could be compromising your Amazon revenue and visa-versa.

    I hope this answers your question.
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  • Profile picture of the author Alessandro Zamboni
    Hi Mooble, the technique described by Ibtillmanyoung is the best way, but generally is better to let your visitor leave after clicking on Adsense.
    My technique is placing Adsens ein first half of screenmazon on other page, not home page.

    Anyway, Adsense converts always better in number of people.+

    See you,
    Alessandro Zamboni
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  • Profile picture of the author Fraggler
    I like to separate them where possible, but still use both on the same site.

    If you are building a site with Adsense in mind but come across a page that isn't getting a decent CTR or the CPC for the ads is pretty low compared to the rest, remove the adsense and have a look and see if you can promote an Amazon product on that page instead.

    If Amazon doesn't convert, try turning the page into a squeeze page and capture the user to promote the rest of your site to - overtime.
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