by WRI
43 replies
  • SEO
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Google instant ....will it level the playing field in SEO ? Or will it demand even more from Google adwords and adsense users?

Please share your thoughts on this.

Thanks,
Wes
#adsense #adwords #google #instant #seo
  • Profile picture of the author WRI
    I found a good article that addresses this issue, I did not write nor do I have any vested interest in it, but I found it informative ..if Posting this link breaks the Terms of service in this forum I truly apologize..

    Google Instant: Pros and Cons - PCWorld
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  • Profile picture of the author JermeyBrown
    I think this is not a new thing. It does not change the seo techniques as no change in google search technique.
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    • Profile picture of the author WRI
      In MHO, it seems Google has narrowed the margin for upstarts to make a go of IM, unless they have network backing.
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      • Profile picture of the author WRI
        Not to be premature, but Google instant seems to cater to lazy folks who really do not know exactly what they are searching for by giving suggestions along the way. I am very concerned for the honest folks who spent hours researching micro niches giving real value to Google and its users.

        But hey we live in a world where money is God and hypocrisy is reserved for the have nots
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        • Profile picture of the author WRI
          BTW just for public info I am one of the 3% who goes far past the first page when I search Google..as a rule I will not go past 20 pages unless I am looking for very specific information ...then I will hunt it down to no end...
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    • Profile picture of the author cbpayne
      Originally Posted by JermeyBrown View Post

      I think this is not a new thing.
      Do you even know what it is? It is new. It was released yesterday!
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      • Profile picture of the author semeasy
        Originally Posted by cbpayne View Post

        Do you even know what it is? It is new. It was released yesterday!
        LOL! Sorry couldn't resist that...

        My two cents:

        Google instant will make IM more aware of the keywords that surround the words that they are optimizing for.

        Also think about how much band width is used for misspellings, that is one reason that Google used to have the: we are showing results for BLAH*CORRECT SPELLING**

        I think it will change things slightly, but not a whole lot. Just make us a lot more aware of other keywords that begin to appear when typing in the keywords that you are optimizing for.
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  • Profile picture of the author TristanPerry
    It'll mean quality of traffic should increase. I personally think that the larger firms and websites will find a decrease in quantity of traffic (due to people searching for - say - Microsoft, and then getting a bunch of other suggestions they can check out instead)

    For smaller sites, we might well just see more quality traffic.

    I'm not worried
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  • Profile picture of the author Aryan
    It will have an impact on SEO for sure. But not all time. I did a small analysis and posted it on my blog: Google Instant – What will be the impact on SEO? | Aryan Quest

    We must adapt to the new feature. But as Matt Cutts said, "The best SEOs recognize, adapt, and even flourish when changes happen.”
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  • Profile picture of the author bigK
    SEO has been basically the same for years and I don't see it change very quickly. There are some tricks that change through time, but if you give users what they want you will always be on the winning end of the stick.
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    • Profile picture of the author paulgl
      Remember that updates like this are less likely to affect real people
      doing real world seo and following all google webmaster guidelines.

      You can't expect the search world to stand still as the internet gets
      morphed by apps and smartphones, ipads, etc.

      I always love it the way google gets so much press on a daily basis for
      just doing normal corporate things like product tweaks.

      And we wonder why they stay on top.

      We also have to remember that this does not affect searches (and
      never will) being done from sites other than google.com. I can't even
      imagine anything in the future that would remotely do this.

      It's also not compatible with all browsers. Never will be. Nor all
      countries.

      Google does things for itself and it's customers. We can only hope
      we still get some scraps under the table.

      Paul
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  • Profile picture of the author Sleaklight
    I think this will favor those who rank for broad keywords and those with long tail keywords will be hurt since the searcher will no longer type the entire thing out. They'll start typing, see something that looks good that fulfills their need and click it thus favoring short keyword ranking websites.
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    • Profile picture of the author Cash37
      Originally Posted by Sleaklight View Post

      I think this will favor those who rank for broad keywords and those with long tail keywords will be hurt since the searcher will no longer type the entire thing out. They'll start typing, see something that looks good that fulfills their need and click it thus favoring short keyword ranking websites.
      How so when now with instant they can literally "scroll" through the results of all the suggested longtails without ever leaving the page?!!!! This is great for long tail rankings.

      Say Im looking for a dog collar

      When I type in dog collar I literally get suggested:

      dog collars
      dog collar hardware
      dog collars preppy

      and I can quickly check out the first page, and If it doesnt meet my needs I can "go back" simply by deleting part of the phrase and typing in another modifier.

      Google instant has changed search in a good gooood way.
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  • Profile picture of the author Mangozoom
    I have actually already discovered how to take advantage of the change.

    This week for example I uncovered a long tail and am already ranked number 1.

    John
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    • Profile picture of the author KatyaSenina
      Google Instant is annoying... I can't search for a phrase the old fashioned way since google instant keeps changing what I type along the way. Also Google has become very slow and it's taking me too long to search for something.

      Not too mention doing manual keyword research is frustrating with this new system.

      Who cares about these stupid suggestions anyway? I hope Google realizes this wasn't a smart move and changes back to good old google.
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  • Profile picture of the author cbpayne
    Just turn it off, you do not have to use it.
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    • Profile picture of the author KatyaSenina
      Originally Posted by cbpayne View Post

      Just turn it off, you do not have to use it.
      I don't know if this was aimed towards me, but how do you turn it off?
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      • Profile picture of the author cbpayne
        Originally Posted by KatyaSenina View Post

        I don't know if this was aimed towards me, but how do you turn it off?
        Google Instant

        Frequently Asked Questions

        Q:
        Can I turn off Google Instant?

        A:
        If you don't want to see results as you type, you can turn off Google Instant by clicking the link next to the search box on any search results page, or by visiting your Preferences page.
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        • Profile picture of the author KatyaSenina
          Originally Posted by cbpayne View Post

          Google Instant

          Frequently Asked Questions

          Q:
          Can I turn off Google Instant?

          A:
          If you don't want to see results as you type, you can turn off Google Instant by clicking the link next to the search box on any search results page, or by visiting your Preferences page.
          Thank you
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  • Profile picture of the author zenji
    I love google instant because I specialize in long tail keywords and this should help me get more traffic!

    Dennis
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    • Profile picture of the author cbpayne
      Originally Posted by zenji View Post

      I love google instant because I specialize in long tail keywords and this should help me get more traffic!

      Dennis
      Really? Care to explain why so many SEO experts are saying that this is going to "kill" the long tail?
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  • Profile picture of the author ricrodrigo
    Hello Warriors,
    I rarely give testimonials about the products I buy but this report by Mangozoom hit me hard & feel guilty if I don't share my experience. I'll make it short. I've been very concerned about these changes on Google search engine or we call it Google Instant. I've some niche products with long tail keywords that had drop from page 3 to nowhere without me touching that website.

    Now, I feel confident that with this report even though it's short I can recover fast & beat again my competitors. He shared new tips on how to check your competitors without a software to my surprise. He also gave new tips on how to do your research properly.

    I highly recommend this product to anyone who wants to update his SEO research & analysis. I'm in no way related or a friend to mangozoom but my $10.00 was worth it. Go buy it.
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    • Profile picture of the author cbpayne
      Originally Posted by ricrodrigo View Post

      I've been very concerned about these changes on Google search engine or we call it Google Instant. I've some niche products with long tail keywords that had drop from page 3 to nowhere without me touching that website.
      What has that got to do with Google Instant? Google Instant is NOTHING to do with the ranking of a site.
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      • Profile picture of the author TristanPerry
        Originally Posted by cbpayne View Post

        What has that got to do with Google Instant? Google Instant is NOTHING to do with the ranking of a site.
        Since controversy drives traffic.
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  • Profile picture of the author ricky001
    Instant is a good tool. But need more SEO of your website keywords.
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  • Profile picture of the author dlitvak13
    When I used to create sites, the site would be indexed by google within a week. Ever since instant, i have had more and more trouble getting a site on google at all.

    The site I am talking about is: shopfivehearts(dot)com

    I have added robots.txt, meta verifications, site-maps, etc. NOTHING helps!

    Anyone think its because of instant or some other reason I am not realizing?

    Any help would be great!

    Thanks!
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    • Profile picture of the author cbpayne
      Originally Posted by dlitvak13 View Post

      When I used to create sites, the site would be indexed by google within a week. Ever since instant, i have had more and more trouble getting a site on google at all.
      Yo have no idea what Google Instant is!!! It is nothing to do with indexing or ranking!
      Suggest you go do some homework first and them come back:
      Let me google that for you
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  • Profile picture of the author JKing
    I really don't see how Google Instant could harm veteran or newbie intermarketers at all. Seems to me it's just a helpful tool for people that use Google search.

    Maybe I'm missing something, but I just don't see what there is to be worried about.
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    • Profile picture of the author Mangozoom
      Originally Posted by JKing View Post

      I really don't see how Google Instant could harm veteran or newbie intermarketers at all. Seems to me it's just a helpful tool for people that use Google search.

      Maybe I'm missing something, but I just don't see what there is to be worried about.
      I think the worry is that sites/pages optimised for certain longtails will be kicked into touch.

      Personally I think this is a legitimate concern ... but we will have to wait and see.

      In the meantime I have already found a way of using it that gave me an instant Google number 1 spot

      John
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      • Profile picture of the author conversionspro
        Originally Posted by Mangozoom View Post

        I think the worry is that sites/pages optimised for certain longtails will be kicked into touch.

        Personally I think this is a legitimate concern ... but we will have to wait and see.
        As mentioned by a couple of Warriors before, this is the main concern as far as I can see... people who would be searching for a 'longtail' phrase (whether they know it or not) will be more likely to click on a more general phrase instead.

        For example, instead of clicking on a result for 'Sony HDTV New York', they'll just click on a result for 'Sony HDTV'

        (Pretty poor example, but you get what I mean )
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  • Profile picture of the author Michael Ellis
    Google still has the same problem they always had - showing the sites people want to see in their searches. Instant does not change this, in fact, it could hurt it.

    Instant can't read minds and offer the EXACT long tail you're looking for, it can only show you a few popular options. If those options don't fit, and people stop tying the unique long tail phrases they had in mind, then they will be shown SERPs that don't fit, or that don't fit as well as they used to. This could potentially have negative impression on Google as a service.

    At the end of the day, the Instant suggetsion box conatins only a few selections. This doesn't encompass 1% of the possible long-tails that are required to maximize the "user experience" (i.e. return the best results). In the end, I see people ignoring it for anything but the most vauge searches, and/or Google durning it off by default.
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    • Profile picture of the author Mangozoom
      Originally Posted by Michael Ellis View Post

      Google still has the same problem they always had - showing the sites people want to see in their searches. Instant does not change this, in fact, it could hurt it.

      Instant can't read minds and offer the EXACT long tail you're looking for, it can only show you a few popular options. If those options don't fit, and people stop tying the unique long tail phrases they had in mind, then they will be shown SERPs that don't fit, or that don't fit as well as they used to. This could potentially have negative impression on Google as a service.

      At the end of the day, the Instant suggetsion box conatins only a few selections. This doesn't encompass 1% of the possible long-tails that are required to maximize the "user experience" (i.e. return the best results). In the end, I see people ignoring it for anything but the most vauge searches, and/or Google durning it off by default.
      I still think there may be an impact on some of my longtail seo and am testing and working hard ... although bottom line we will have to wait and see.

      John
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  • Profile picture of the author Stephen Crooks
    Far too early to make any assumptions.. For me, it is a bit of a gimmick only of benefit to slow typers and people with only a vague idea of what they are looking for. Long tails will not be affected and this is simply because long tails = specific search queries. Why therefore would someone searching for info on "arranging flowers for weddings" be interested in Amazon or a Wikipedia article on flow control valves? People do long tail searches for the very reason that they are looking for something specific.
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    • Profile picture of the author David Bleidt
      Originally Posted by Steve Crooks View Post

      Far too early to make any assumptions.. For me, it is a bit of a gimmick only of benefit to slow typers and people with only a vague idea of what they are looking for. Long tails will not be affected and this is simply because long tails = specific search queries. Why therefore would someone searching for info on "arranging flowers for weddings" be interested in Amazon or a Wikipedia article on flow control valves? People do long tail searches for the very reason that they are looking for something specific.
      You are right. Google Instant won't kill the long tail market but it will affect some of them. You heard about the "weight loss quick" and "weight loss fast" story? when you type in "weight loss" and hit the space button GI will show up results for "weight loss fast". SO why would someone go on and type in "quick"? There is no real difference between "quick" and "fast".

      Reptor
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  • Profile picture of the author Mangozoom
    Google Instant continues to unviel top keywords as far as I am concerned it is great.

    John
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  • Profile picture of the author McBrett
    Google Instant doesn't make much of a difference from an SEO practictioner's standpoint.

    It is basically their existing search suggest on steroids.
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  • Profile picture of the author anderson9731
    September 2010 saw the official launch of the latest leap forward in search technology from the leading search engine, Google Instant.oogle Instant displays results as you type taking their predictive search query a step further. The reason this update is having such an impact is because the new feature is sure to have an impact on website owners.Google Instant is essentially the same as your regular Google results, only your results update as you type extra words into the search box.
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  • Profile picture of the author ernestcobb26
    when I search Google..as a rule I will not go past 20 pages unless I am looking for incredibly detailed information ...then I will hunt it down to no end..
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  • Profile picture of the author calhounevans
    Google has improved its search results in Google immediately. The result is shown as you type. You can leave out a lot of time in their search process.
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  • Profile picture of the author socialbookmark
    I thin Google instant will not effect on the SEO techniques and will not change the position of websites on SERP.Its just for showing results faster for searchers and will not change the ranking factors.
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    • Profile picture of the author craigcdz
      Originally Posted by socialbookmark View Post

      I thin Google instant will not effect on the SEO techniques and will not change the position of websites on SERP.Its just for showing results faster for searchers and will not change the ranking factors.
      Well, I pretty much agree with you but I also doubt there must have been an effect of this on SEO...Only time will tell how things go!
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  • Profile picture of the author davidtakson
    [DELETED]
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  • Profile picture of the author bollinger
    i find G instant annoying to be honest. I don't think that it is as big of a deal as I once feared. When searching I normally just type my whole search phrase, and use instant as ideas for continued searches.

    like say I am going to search for fried potato recipes, well instant might show fried potato pie and I MIGHT take a look at a site in those results, but normally I will normally go back and search for fried potato recipes as well.
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  • Profile picture of the author reaganronald22
    Banned
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    • Profile picture of the author scott g
      Just make sure you target the search terms/phrases that are autopopulating!

      Google Instant is annoying as SH*T! I turned it off immediately the very first time it started putting stuff in...

      I then heard my dad say that this Google search crap was annoying... So I turned it off for him... He asked me how I did that b/c he couldn't figure it out...

      Computer illiterates make up 99.1% of society so target the autopopulating searches...!

      CHEERS!
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      scott g
      "Whatever the mind can conceive and believe, the mind can achieve."

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