Profile of Yahoo / MSN users

2 replies
  • SEO
  • |
Hi all!

I have heard in several places that Yahoo / MSN users have a different profile to those using google. I am interested in using Y/MSN PPC, so I wanted to inquire if you have any idea about how they are different, so I can tweak my ads, and see which are the best products to promote...

My guess is that they are less tech-savvy, so there is no point in promoting Mass Control or SENuke, what do you think? What could we promote instead?

Thanks for your help!
#msn #profile #users #yahoo
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  • Profile picture of the author Vincenzo Oliva
    I think you got it wrong. You don't want to profile the people who use a particular search engine because it's a taste difference and does not present a solid trend.
    It's like profiling whether a person like's vanilla or chocolate ice cream, it doesn't matter that much, they LIKE ICE CREAM.

    You need to profile the viewers of a website in your market that features your product or service to be advertised.
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