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Strategy for Getting Links for an Editorial or Authority News Website

by syedasim786
7 replies
  • SEO
    • |
So I am working on a couple of news editorial sites for my job, they recently hired me to build authoritative links for some of their news, editorial websites. These websites are sources for highly accessible science, health and technology news.

My question is, what would be the best way to get these type of websites incoming links, and generating more organic traffic?

These websites already have a pagerank of 6-7, have over 65,000-75,000 pages, and 22,000-35,000 links (according to yahoo site explorer I am not sure if they are internal links included with that number) but they are telling me they would like to see more organic traffic.



This is the strategy I was thinking of implementing.

1) Find competitors links using Yahoo Site Explorer (or getting a pro membership with SEOmoz and using linkscape)
2) Find the high value links from competitors from authority sites that are linking to them and try to get those same links for my company's websites
3) Create a couple new articles every day and submit them to top article directory sites (ezines, etc)
4) follow up on the articles that have been syndicated, and contact the webmaster asking if we can create more content for them for a link back to our website
5) Creating a News Widget which has our link imbedded in the code, and having the widget being free to download so other blogs and websites would be able to install on their website for free, giving their viewers free news updates from our news websites.
6) Use Press Releases 2-3x a week for each one of our sites
7) PAD for popular blogs, our websites are authority websites that have been around since 1999-2002 so I am thinking It wouldn't be too hard to get PAD on other peoples blogs
8) Removing spammy links that are linking to us
9) Would like to create more internal linking but I have no idea where to start since some of our websites have over 65,000-75,000 pages.
10) Creating 3 articles a week on hubpages and squidoo lens for each website


I checked some of our competitors and they have well over 50,000+ links, so for anyone who is an SEO expert let me know if my strategy sounds up to par and sounds like a strong strategy to generate more organic traffic and incoming links for an already authority website. I have worked on many smaller websites, but I have never worked on such a large website before so I am wondering if the strategy would be much different from a smaller website.

Also if you suggest any courses or books I should read up on and become familiar with that would help me out generating more organic traffic and links to these website I would truly appreciate that.

By the way these websites are in the technology news, health news, life science, news, and space news markets.
#authority #editorial #links #news #seo #strategy #website
  • Profile picture of the author yaniman
    WOW it is a nice strategy. Internal linking for a website with 65,000-75,000 pages is not practical if you are planning to do it manually. So you may need to search for automated tools which detect similar pages and create internal links between these pages. If your domain is old and ghaving nice PR for most of the pages, just the proper internal linking itself can boost your organic traffic.
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  • Profile picture of the author ursimrankhanna
    Hi,
    This is new Strategy in this field.
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  • Profile picture of the author syedasim786
    Hey ursimrankhanna, what do you mean by this is "new strategy in this field" I assume you are involved in SEO for editorial and news websites of high authority. Do you have any input and generating more incoming links for these types of websites? And generating more organic traffic?
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  • Profile picture of the author kposs
    Hi,

    Can you specify whether your goal is specifically organic search engine traffic (as opposed to social, etc.)?

    The strategy you outlined seems to indicate that you're looking for organic search engine traffic. If that is the case, the first thing I would do is get the current analytics report for the sites to see what keywords visitors are using to find you now and build on those.

    You're going to need comprehensive link building that gives you both volume and lets you target a range of keyword phrases and URLs. I would advise that you maximize the distribution of the content you create and automate as much as you can for the majority of keywords and concentrate your time on obtaining links from high quality sites for those keywords with high competition.

    Regarding the strategy you outlined thus far, I have a few comments:

    1) I like the SEO Spyglass program for finding and analyzing competitors backlinks. One of my favorites.

    2) In terms of chasing individual backlinks, it really depends on the quality of the site. If it's a high quality site and you may be able to get a good backlink in a featured story (or even their sidebar or footer), then it might be worth your time.

    3) The articles are a great way to get backlinks. Consider also using some of the blog networks (Unique Article Wizard, SEO Link Vine, Article Ranks, etc.) to get even more out of each article.

    4) Don't bother trying to remove spammy links that are pointing to you. Waste of time. Just focus on building new links.

    5) The Hubpages and Squidoo idea depends on your goal. If it's just for the backlinks then your time might be better spent elsewhere. However, if you're using them to create authority within the hubpages and squidoo sites themselves (to funnel traffic from those sites to your sites), then that could be worth it.

    thanks,

    Valerie
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    • Profile picture of the author yaniman
      Originally Posted by kposs View Post

      Hi,



      4) Don't bother trying to remove spammy links that are pointing to you. Waste of time. Just focus on building new links.



      Valerie
      Yes I agree with you. Incoming links to site cannot hurt its ranking whether it is a spammy or not. No need to waste energy to remove those links.
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  • Profile picture of the author syedasim786
    Thanks Kposs great advice.

    Yea we want more organic traffic, my priority is to get links from authority sites. Do you know what might be the best strategy for contacting authority websites and acquiring a link?

    I understand you can offeer them money, or an article but if you can share a strategy that works well for getting links from authority sites, that would be great.
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  • Profile picture of the author kposs
    For the authority backlinks, I think you've got the basic strategy.
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