Searching keywords for specific service vs big companies

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  • SEO
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Hi there,

I`ve been following this forum a while now and now decided to really start to promote a few websites of my own. I've tried searching the forum for a few issues I'm having but to no avail. So I decided to start this post:

I was interested in promoting a web hosting solution here, in Brazil. The problem is that the obvious keywords like "web hosting" obviusoly point to a dozen homepages sites of other companies providing the same service.

So, if I'd want to promote that hosting company, which SEO strategy should I employ?

Taking "web hosting" as keyword and anchor text wouldn't be a good idea would it? 'Cause these other companies are backlinked everywhere near those word and for those words, so I don't think that would be a sound idea.

Maybe then I should search for some other keywords that are relevant to someone trying to find a hosting company? I've tried to go for say "crete a blog", "create a site" or something like that, but it is not as specific and far too broad to help in my sales (someone might be using that search for tips on creating their site/blog but already has a hosting company).

Any help would be much appreciated. I've used hosting companies as an example 'cause that's what I was searching now, but any other similar examples that you are aware of are more than welcome.

Best regards,
Bruno.

PM: if anyone interested in discussing advertising in Brazil and in the need for some "local", I'd be more than pleased to help you , just drop me a PM.
#big #companies #keywords #searching #service #specific

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