So I came up with prices ideas. Can you help?

by mzonas
14 replies
  • SEO
  • |
Hello,

I am about to launch my local SEO company and charge my clients on monthly basis. I am charging clients lets say £500 for a keyword or 2 and I will work as long as it gets to TOP #5 or TOP #3 Google UK and then charge lets say £200/month upkeep so the keywords stay in TOP positions.

Do you think this is a good formula? I would rather try to rank low competition but very targeted and clients' business specific keywords "Car hire Hertfordshire" for example. It is probably medium competition keyword as I did not do research.

Thank you.

Don.
#ideas #prices
  • Profile picture of the author Fraggler
    How long does it take you to get a keyword to the Top 5 or 3? You really need to know this before setting fixed prices or you will fall in the sh... when it takes a bit longer than you might think.
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    • Profile picture of the author Jacob Martus
      Originally Posted by Fraggler View Post

      How long does it take you to get a keyword to the Top 5 or 3? You really need to know this before setting fixed prices or you will fall in the sh... when it takes a bit longer than you might think.
      I agree entirely. Figure out what you want to charge per hour and then adjust your price by the job once you are able to assess the amount of work and time to get that ranking.

      After all, a lawyer will be willing to pay more than a sewing shop. And of course ranking a lawyer's website will probably be more time intensive.

      I charge local clients $50/hour more or less. If you think it will take you 3 months at 15 hours per month, then charge 750/month for 3 months and then decrease your charge for the less time intensive maintenance.

      You could also go the route of ranking your own website for the keywords they are interested in and then rent them the website for a set amount per month. That way when they stop paying you can rent it to another client.
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      • Profile picture of the author Mike Grant
        Originally Posted by Jacob Martus View Post

        I agree entirely. Figure out what you want to charge per hour and then adjust your price by the job once you are able to assess the amount of work and time to get that ranking.

        After all, a lawyer will be willing to pay more than a sewing shop. And of course ranking a lawyer's website will probably be more time intensive.

        I charge local clients $50/hour more or less. If you think it will take you 3 months at 15 hours per month, then charge 750/month for 3 months and then decrease your charge for the less time intensive maintenance.

        You could also go the route of ranking your own website for the keywords they are interested in and then rent them the website for a set amount per month. That way when they stop paying you can rent it to another client.

        Shhhhhhhhh.
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        • Profile picture of the author Jacob Martus
          Originally Posted by mgtarheels View Post

          Shhhhhhhhh.
          Don't worry, I didn't take that from you.

          I read that here a few months ago.
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  • Profile picture of the author mzonas
    Well, I've practicing for years with my own websites. It normally takes 1 or 2 months before they reach tops so yeah, I am confident with it. I will offer no results - money back 100% after all.
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  • Profile picture of the author mzonas
    Could you elaborate about renting website? I got one of my websites in Google page 1 for "Florists in Stevenage" (very local and specific IMO). Now I am working on getting it to TOP 3. I would rather rent websites as I SEO my own website which means I would not need to worry about sending weekly reports, etc ...

    My question is, how do you actually rent website? Change contact details for example? How much would you charge for 500 local monthly searches? (Yes, there is not much SEO work involved if you get top notch domain). How about 5,000 monthly local searches? How do you get advertisers? Do you approach them individually? Lets say, a polite email to business owner?

    Thanks.
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    • Profile picture of the author Jacob Martus
      Originally Posted by mzonas View Post

      Could you elaborate about renting website? I got one of my websites in Google page 1 for "Florists in Stevenage" (very local and specific IMO). Now I am working on getting it to TOP 3. I would rather rent websites as I SEO my own website which means I would not need to worry about sending weekly reports, etc ...

      My question is, how do you actually rent website? Change contact details for example? How much would you charge for 500 local monthly searches? (Yes, there is not much SEO work involved if you get top notch domain). How about 5,000 monthly local searches? How do you get advertisers? Do you approach them individually? Lets say, a polite email to business owner?

      Thanks.
      Rent the space out. So in your example if a Florist wants to rent your site, you put his phone number and whatever else he wants on the site as long as he pays.

      When they stop paying, you remove the information.
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  • Profile picture of the author mzonas
    yeah, that's a great idea. That's easy to put up the WP and get high rankings for a low/medium competition keyword and then sell that image.
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  • Profile picture of the author JDArchitecture
    Originally Posted by mzonas View Post

    I am about to launch my local SEO company and charge my clients on monthly basis. I am charging clients lets say £500 for a keyword or 2 and I will work as long as it gets to TOP #5 or TOP #3 Google UK and then charge lets say £200/month upkeep so the keywords stay in TOP positions.

    Do you think this is a good formula?
    This makes no sense. As a potential customer, I see that you have no incentive to make it happen.

    Why not create a tiered contract?

    For example, Charge 100 for the first two months. If the goal is reached, the contract is extended for a minimum of 6 more months at 200/mo.

    If the goal is not reached, the client may cancel or extend at 100/mo for as long as they want to let you try, and if goal is reached during any month you are under contract, you get the additional 6 month minimum @ 200.
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  • Profile picture of the author mzonas
    what do you think about this:

    I create a general florist blog and add awesome content about flowers, florists, etc ... and then, as pages, add Florists Hertfordshire, other page could be Florists London, other one Florists Yorkshire, etc ... and then I do SEO for each page for certain keywords so they become #1. Then, I sell 1 ad per page. I add text something like this "[company name] is leading florists in Hertfordshire." Then follows my default text (some SEOed BS about Hertfordshire) and then contact/email form which sends the inquiry to advertiser's email. This would be done to all pages I target and since pages look similar, visitors could think that my site is actually offering services so they might send the email but email would be sent to advertiser so it would be highly targeted.

    Anyway, I could build links with anchor "florist", "florists" to my main page and for example "florists hertfordshire" to mysite.com/hertfordshire.

    Do you think it would work? One website - 3 pages with 1 ad each. Highly targeted and so on.

    Don.
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  • Profile picture of the author Jordan Kovats
    Why not just charge him a monthly fee...do the work promised, watch the rise in te SERPS. Once you get to #1, or whatever agreed upon target, sit down re-evaluate, and continue the same strategy at a 'maintenance' price, and or work on getting ranked for other terms? Geting to #1 and staying #1 still require work. Seems like a lot of work to be renting websites.
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