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Any In House SEO's in the House?

by Charles Washington
16 replies
  • SEO
    • |
Are there any in house SEO'ers working full time for companies, who are also warriors?
#house #seo
  • Profile picture of the author BillLudwig
    SEO is part of my wide range of job responsibilities. We actually split the job between myself ( I handle mostly on-page, planning, and information architecture ) and the marketing/PR department which does our outreach and social media.
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    • Profile picture of the author Charles Washington
      Originally Posted by BillLudwig View Post

      SEO is part of my wide range of job responsibilities. We actually split the job between myself ( I handle mostly on-page, planning, and information architecture ) and the marketing/PR department which does our outreach and social media.
      I am currently the SEOer/Internet marketer for a company. I was thinking about propsing a staffed in house SEO team (not just me), but didnt know how to structure the team. Anyone have any insights?
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  • Profile picture of the author bevasllanaj
    Depending on the outcome of the interview I had today, then the answer to that may be yes!
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    • Profile picture of the author Charles Washington
      Originally Posted by bevasllanaj View Post

      Depending on the outcome of the interview I had today, then the answer to that may be yes!
      Good Luck! Is it with an SEO firm, or a company?
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      • Profile picture of the author bevasllanaj
        It is with a dedicated SEO firm :-)
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      • Profile picture of the author Alex Barboza
        As my first language is not English I can't see the difference between a SEO firm and a SEO Company. Can you tell me please?

        Originally Posted by Charles Montgomery View Post

        Good Luck! Is it with an SEO firm, or a company?
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        • Profile picture of the author Charles Washington
          Originally Posted by AlexBarboza View Post

          As my first language is not English I can't see the difference between a SEO firm and a SEO Company. Can you tell me please?
          I didnt say SEO company. I said company.
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        • Profile picture of the author bevasllanaj
          Originally Posted by AlexBarboza View Post

          As my first language is not English I can't see the difference between a SEO firm and a SEO Company. Can you tell me please?
          When he said SEO firm or company, I took it to mean an SEO firm, or a (non-SEO) company that needs an SEO. He was just alternating the words "firm" and "company" for the sake of non-repetitiveness. Hope that helps.

          Bev
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  • Profile picture of the author BillLudwig
    Best of luck Bevasllanaj!
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    • Profile picture of the author bevasllanaj
      Originally Posted by BillLudwig View Post

      Best of luck Bevasllanaj!
      Thank you very much
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  • Profile picture of the author Social-Media-Marketing
    I was the in-house Sr. SEO Manager at probably the biggest online mortgage/refinance/home equity/auto/personal loan U.S. site on the web for several years until about a year ago.
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    Personal Injury Attorney - Marc Phillipon
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  • Profile picture of the author Charles Washington
    ^^^ What were the standard tools your SEOs worked with?
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    • Profile picture of the author semeasy
      I own an SEO company in New York and work for ton of firms. Started as an in-house SEO guy in the jewelry industry.
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  • Profile picture of the author deloriagod
    Yessir! Best job I've ever had
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    • Profile picture of the author McBrett
      @Charles Montgomery I used to be employed as an in-house SEO and spent some time at an agency, but now I only consult.

      Typically, these are the team members or skillsets you'll need to build a solid SEO team:

      Programmer: This person should be able to handle server issues, 301 redirects, and make technical/code changes the website needs to conform to best practices.

      SEO Analyst: This person will be doing a lot of the blocking/tackling tasks on the team. Editing meta and title tags, changing headers and all that good stuff. Also, having a solid understanding of keyword research, analytics, and running ranking reports is a plus.

      Content Writer: You'll need someone out there developing content for links by writing articles and press releases. Also you'll want someone who can generate additional content on your website to capture any missing keyphrases.

      In a nutshell those are pretty much the 3 core skillsets you need. I would also make sure to develop a plan to make a clear goal for your SEO campaign and how you will report progress to the higher ups.

      If you're going to hire more staff you're superiors will want to see how it's going to benefit their bottom line in the end.

      Hope that helps.
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      www.500aMonth.com - This is my blog.
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  • Profile picture of the author WillDL
    In House SEO @ a law firm while working on my JD
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    Occasionally Relevant.

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