Your Honest Opinion on Rank Builder or Similar Softwares?

I have had similar experience with Rankbuilder support (or lack thereof). Their support should be the poster child of what not to do to your paying customers; the two responses I did receive began with, "this is Andy, NOT Alex" - what the...??? As soon as Clickbank approves my refund, "Andy NOT Alex" will be disappearing in my rear view mirror, never to be seen again. Summary conclusion of RB: Do something resembling anything. For those who say it's working well, buy lottery tickets or get thee to a horse race immediately.

In general, I am sick & tired of crap products.

As for automated linkbuilding, and on a more positive note, I've used everything mentioned in this thread and others... (all of this IMHO and IME)

SERPassist did a great job on an established site that already had other backlinks, but I would be very cautious about using it on a new site (or an unestablished older site) with no links. It is otherwise an excellent choice.

XrumerSEO is also very good, but is basically a one-off process; you pay the fee and they give you a bunch of links. If you're doing a launch or building leads, etc., it's a good thing.

SENuke is the best automated program / monthly membership out there, but IMHO, you would still be wise to augment with other linkbuilding strategies. Diversity is key with linkbuilding.

Unique Article Wizard used to be better; lot of silt has crept into their network, IMHO.

Tons o' junk in SEOlinkvine; be prepared to pull the weeds daily.

AMA pretty decent but the cURL glitches frequently (on three different webhosts & server configurations, including a cloud) -- kinda like your shiny Jaguar that spends its days as a lawn ornament for your mechanic...

I also used PortalFeeder when it was cheap and I liked it then. Can't speak to it now... Web2Mayhem not bad, but the Nuke is better (again, IMHO).

There are several others but those are the ones that leaped from memory.

Outsourcing the manual linkbuilding works well, but don't take any outsourcer's word for it that they know how to build links. One worker I hired who had GREAT reviews on a freelance site started creating blog comments with 7-8 links in each comment (in other words, *spam* that got deleted as fast as she put them up). Turns out this is the way she had been doing it for two years; my point is, most of the people giving reviews of their freelancers don't even understand what they're doing, so their 5-star rating is probably not something you want to trust at face value. Or perhaps they don't use tools like SEO Spyglass to monitor the links...?

For a great resource on how to build links, or even think about links, I can't say enough about Terry Kyle's Backlinks Hydra. IMHO, it's the best information out there on the subject.

Effective backlinks are work, like anything else worth doing.

Cheers.