Negative Keywords to Reduce PPC Costs by 10-40%
- SEO |
Just joined this forum to share some info I got from a Vancouver Search Marketing Meetup get together that I will be focusing more on for my clients...
A gentlemen named Ken Jurina did a quick presentation on how negative keywords on you ppc campaign can reduce your PPC marketing costs by 10-40% by decreasing irrelevant traffic impressions thereby increasing click-through rates and reducing bounce rates. This will in turn lead to higher quality scores and lower costs.
key points
- broad match is cheaper than exact match so use broad matches and make a huge list of negative keywords through mining your google analytics data for negative words, up to 10,000 per campaign
- also use google suggest and a few other programs to come up with the negative phrases (microsoft mutation, google search query)
- the goal is to reduce all impressions that produce BAD clicks
- Creating a NKW is time-consuming but is definitely worth the effort
- Using a huge NKW list will result in a drop in impressions and clicks, but if done properly will make your campaign more effective and have higher ROI
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Lucid -
Thanks - 1 reply
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adrenelyn -
Thanks
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