What would you consider to be a good Adsense CTR?

14 years ago

You'll probably hear this response a lot: It depends. If you're in a tech niche people are typically less likely to click on the ads. If you're doing something more general like, baking, then you're CTR will probably be higher.

With that being said I've got an old adsense site that gets about a 1% CTR and I think that's pretty good. I would say the average is probably under 1% CTR.

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InitialEffort

14 years ago

Hello fellow Minnesotan. I would say that 8-10% is average for most of my sites. These are information sites, not forums. My better sites sit around 15% CTR on Adsense.

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asimbawany 14 years ago

I would say that 8-10% is average for most of my sites. These are information sites, not forums. My better sites sit around 15% CTR on Adsense.

I am struggling to get past two percent. how do you go about improving the CTR? any ideas?
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health4rall

14 years ago

Originally Posted by InitialEffort

Hello fellow Minnesotan. I would say that 8-10% is average for most of my sites. These are information sites, not forums. My better sites sit around 15% CTR on Adsense.

You must be between 5% and 10%

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blocoins

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Suka

14 years ago

For the last 2 weeks i have had nothing less than a 50% CTR. I only get about 30 views a day, but the clicks are expensive so i'm happy. My opinion on your ad placement is to literaly force them to look at your add. Put it near the top of your site aswell as inside the content if its good.

Also something to keep in mind.. If i search for hosting, and go to a site with adds regarding golf balls or dating, i wont go near the add. If the adds said 50% off hosting, i would rush to the add and click it. get some "expensive" keywords that advertisers are bidding on and try to rank for those.. good luck..

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mvpsandeep

14 years ago

how much content on your pages? u must do a A/B variant testing

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asimbawany

14 years ago

For the last 2 weeks i have had nothing less than a 50% CTR.

WOW. 50% is unheard of! Also, I heard that anything above 15%-20% raises red flags with google and they shut off your account thinking you are cheating. Is that true?

I get about 130 uniques a day but very low CTR and very low click rates too. I have placed my ads near the top as well as inline plus anywhere I think that my readers may be attentively reading. I am also filtering irrelevant ads out of my site. Could you show me one of your adsense sites. You could show me one thats not making any money for you but would give me a better sense of how to place the ads. Do we make them stand out or merge them with the page so they look like ordinary links?
I read somewhere that merging is better and thats what I have done.

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L41db4ck 14 years ago

Originally Posted by asimbawany

WOW. 50% is unheard of!

It's not unheard of! well, I've heard of it being claimed lots of times in this very forum. I don't know about the red flag with google thing though.
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Nexus7

14 years ago

Originally Posted by asimbawany

WOW. 50% is unheard of! Also, I heard that anything above 15%-20% raises red flags with google and they shut off your account thinking you are cheating. Is that true?

Not in my experience. Some of my sites average between 20-30% monthly.

As long as the clicks are valid then there's nothing to worry about.

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lakeville

14 years ago

Some of my sites average 25% some average 1%.

My overall average is 5.57%

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Suka

14 years ago

Its not like i get 1000 visits and 500 clicks :p.. its more like 10 visits and 5 clicks :p but usually its around 30 views per day (this is only with the one site) the other sites are around 10 -15%

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marketguy

14 years ago

I am getting the general feeling, that anything between 10% to 20% is very acceptable. Did i get that right?

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Jacob Martus

14 years ago

Originally Posted by marketguy

I am getting the general feeling, that anything between 10% to 20% is very acceptable. Did i get that right?

I'd say that's acceptable for sites with low traffic. The more traffic you get the lower your CTR will go in my experience.

Also, if you're interested in split testing your Adsense ads to determine which placement, color, and font size, our fellow warrior Fraggler (Troy), has an excellent Adsense split tester wordpress plugin on WSO for $3.50 today only right now. After that it goes up by a whopping $1.50.

It's definitely worth it.

It's helped me tremendously and improved the CTR for one of my sites big time. If you want to check it out, it can be found here: http://www.warriorforum.com/warrior-...ough-roof.html

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marketguy

14 years ago

Originally Posted by Jacob Martus

I'd say that's acceptable for sites with low traffic. The more traffic you get the lower your CTR will go in my experience.

Also, if you're interested in split testing your Adsense ads to determine which placement, color, and font size, our fellow warrior Fraggler (Troy), has an excellent Adsense split tester wordpress plugin on WSO for $3.50 today only right now. After that it goes up by a whopping $1.50.

It's definitely worth it.

It's helped me tremendously and improved the CTR for one of my sites big time. If you want to check it out, it can be found here: http://www.warriorforum.com/warrior-...ough-roof.html

I do appreciate your reply and i may check this wso out, but i was interested in real time experience from our warriors. I do not want to change my sites, if it turns out that my CTRs are excellent (10-15%).

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Jacob Martus

14 years ago

Originally Posted by marketguy

I do appreciate your reply and i may check this wso out, but i was interested in real time experience from our warriors. I do not want to change my sites, if it turns out that my CTRs are excellent (10-15%).

I was just pointing it out to you because it could go even higher than that. My CTR doubled by just changing the font type and color slightly.

Don't always expect a 10 to 15%. CTR will vary between every single niche you get into. For physical product based niches like Pa Systems for example, it's common to see CTR's like the ones you've mentioned.

For more information hungry niches like tech, travel, health, you're CTR won't be nearly as high in my experience. I definitely encourage you to test everything. Even if you could improve your CTR by 25%, that could result in 1000's of dollars annually. Make the most of your traffic.

Worst case scenario is that your CTR drops a bit and you go back to the placement, color, etc, that you were using before.

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Enfusia

14 years ago

Hi, I'm seeing CTR like last months as being pretty normal 216 total sites CTR overall 8.6%
I agree with the other gentleman in that it depends on the niche. I have a coffee table site with CTR's near 30% I have a travel site with less than 1%.

A weird but money making tactic I discovered (someone else may have thought of it 1st but they didn't tell me) is to use a little code and position your adsense on top to the side and below a video but all to the right hand side of center.

Make the video size such that the video and your ads are on the screen while the video is playing.

Try out a home improvement video or a how to video in an adsense targetable niche.
On those I see the greatest total revenue.

I hope that helps.
Patrick

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marketguy

14 years ago

Originally Posted by Enfusia

Hi, I'm seeing CTR like last months as being pretty normal 216 total sites CTR overall 8.6%
I agree with the other gentleman in that it depends on the niche. I have a coffee table site with CTR's near 30% I have a travel site with less than 1%.

A weird but money making tactic I discovered (someone else may have thought of it 1st but they didn't tell me) is to use a little code and position your adsense on top to the side and below a video but all to the right hand side of center.

Make the video size such that the video and your ads are on the screen while the video is playing .

Try out a home improvement video or a how to video in an adsense targetable niche.
On those I see the greatest total revenue.

I hope that helps.
Patrick

Does that not violate the Adsense TOS?

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Ehsan_am

14 years ago

This depends on your niche. Someone looking for a specific physical product is more likely to click on an ad compared to someone who is looking for information.

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deuxlai

14 years ago

Mine is only averaging 2%.

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Outsourcer

14 years ago

Anywhere from 8 to 15% is a good CTR. I've had 25% on certain pages (MFA site with 25 pages) But that was rare. ~10% is perfect.

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mejohn

14 years ago

My overall Adsense account ranges from 9-10% CTR. My highest performing site is in the 6-7% range, and the runner up site averages less than 3%. Many of my smaller sites are in the 20-35% range. Overall, I am on pace for about $300 this month. Work, work, work, and you will see results.

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What would you consider to be a good Adsense CTR?

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