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how to interpret google insight and trends

by David Bleidt
5 replies
  • SEO
    • |
Hey my fellow warriors,

After the Google changed the search numbers and actually the search tool too I wanted to start this thread and gather your thoughts and experience on interpreting google trends and insight data. I did some KW research and stumbled across a keyword I could go or but after my last one (dropped from 9.9k exact to 600) failed, I want to doublecheck the data. But what the heck are the numbers for insight and trend.
my examples:

Well I don't know if this is like 1 search or 1k ... it is a little bit (well it's more than a little bit ) confusing to look at this.
Btw.: the keyword I show you this data for has 74k broad and 4.4k exact searches in google's KW tool.

Well ... I am looking forward to your thoughts and answers.

David
#insight #interpret #trends
  • Profile picture of the author David Bleidt
    hmm nobody who can answers this?

    David
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  • Profile picture of the author Jordan Kovats
    My experience with trends is the following. Word A vs Word B, vs Word c. if Word A has avalue of 1, Word b is 0.5, word c is 0.33. The Word A is searched twice as much as B, and 3 times as Much as C. The first word in the series will always be given the value of 1. So if A was 1, Word B was 2, word C was 5, the Worad be is 'treneding twice as much as A, and C 5 times as much as A, and 2.5 times more than B. Whay are you going so far back in your search data? You have the option to trend by reigion and time. Is 6 year old data relevant?
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  • Profile picture of the author David Bleidt
    Thanks ... I actually did a mistake. I was not logged in and so I could not see the y-achse. Now I understood it. But when I compare 2 keywords:
    Word A (my actual site): trendvalue: 1
    Word B (my new project): trendvalue: 13
    I know that Word A gets 20 visitors a day so can I expect Word B gets around 20*13=260 visitors a day?!
    And no the data was just an example. Of course 6 years old data is not highly relevant for me.

    David
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  • Profile picture of the author Jordan Kovats
    It doesn't have any bearing on your visitors. If you were in #1 position for word A and getting 20 visitors, then that might be a good estimate on traffic and support your theory. All the numbers you show above only indicate that word B is searched 13 x as much as word A. I never look at data older than the last year. I wish Google had an option to look at future data.
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  • Profile picture of the author David Bleidt
    lol futuredata would be a damn nice thing ^^. Well I am ranking #1 for Word A so I think this could be accurate.

    David
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