Nope, these results are no good. Lets go to page 2... uhm, what?!

I've been noticing it the past 2 days. I started a thread about it here:

http://www.warriorforum.com/adsense-...nt-turned.html

It turns out that it was only happening when I was using chrome. And when I went to incognito which opens up a new browser with no browsing history I got multiple pages of results.

I think they may be experimenting with going that route while Instant is turned on. It would certainly go along with their Google Instant will influence people to refine their searches rather that digging down more idea.

Either way, I don't think it really matters all that much. I get all of my traffic from the first page anyway, so I'm not concerned.

If this was something that they made final, it would just mean that us as SEO's would have to work harder to get on page 1.

I think there would be a plus side to it somewhere. Maybe more traffic for people with first page rankings.

Who knows? At this point I've conceded to just role with the punches and keep on working no matter what Google does. I can't get worried like I did with Instant for nothing.

As it turns out my traffic declined slightly after Instant, but is now higher than it was previously. Ad revenue has increased as well. My CTR on one site went up 2% and for a site that gets 300 to 500 hits per day, that's a measurable increase in revenue.

Ah okay didn't see that thread (DOH!), thanks

It is odd. The WMW thread seems to suggest that IE and FF users (both logged in and out) are seeing this too, although perhaps it is just some minor testing which affects 'power users' or something.

I get a fair amount of my traffic from page 1 too, although I still get a chunk from page 2 and sometimes beyond so I'm definitely interested to see how this one plays out.

I wouldn't be surprised if they did implement this due to - as you say - Google Instant being rolled out, but it might just be that Google are looking to get a better insight into user behaviour.