Can anyone please give me some pointers on using Adwords?

by David Allen

Posted: 14 years ago 5 replies

Ok, so I'll admit, the last time I set up an Adwords campaign I got my fingers burned!!

Just wondering if anyone can offer advice - must do this, don't do that etc.

Or, if there are any good guides to purchase.

Many thanks in advance.

David

#adwords #give #pointers

Alexa Smith Banned 14 years ago

Originally Posted by David Allen

Ok, so I'll admit, the last time I set up an Adwords campaign I got my fingers burned!!

Me also ... not for very much, because I was cautious and conservative and had heard that the learning-curve is typically a bit expensive.

Originally Posted by David Allen

Just wondering if anyone can offer advice - must do this, don't do that etc.

Or, if there are any good guides to purchase.

I've looked at many, David.

The two I recommend really strongly are: primarily this one , and secondarily this one .

These seem far better written, more informative and more helpful than any "online information" I've seen at all (including - surprisingly - Perry Marshall's), and I've seen, and bought, a lot. The Howie Jacobson book, in particular, is excellent.
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David Allen 14 years ago

Thanks Alexa

I will see if I can find either on Amazon UK

Didn't think to look for "real" books lol

David
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- Alexa Smith Banned 14 years ago
  
  Originally Posted by David Allen
  
  I will see if I can find either on Amazon UK
  
  Sorry - I failed to notice that you're in the UK and linked to amazon.com by habit. Ironically, because I'm in the UK myself! I got them both at Waterstone's. Good luck.
  
  Thanks
  
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  Tommy Perez 14 years ago
  
  Man...Adwords is great!
  
  But it's VERY important that you start small initially.
  
  The TWO BEST resources on Adwords that are out at the moment is:
  
  Advanced Adwords by Brad Geddes
  
  Ultimate Guide To Pay Per Click Advertising by Richard Stokes
  
  I still refer to them to this day!
  
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David Allen 14 years ago

Thanks Tommy, I will look out for them AND start out small.

I have a budget of £100 per day for 5 days to trial it with so will see how it goes.

BTW - apologies for posting the OP in the wrong place and thanks to whoever moved it.

David
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