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Higher Serp position = higher Ad CTR?

by lexilexi
1 replies
  • SEO
    • |
Hi folks,

Just noticed that with one of my sites that jumped up from around #6 to #3 for a search term, I'm suddenly getting a noticeably higher CTR on my ads - as well as more traffic of course . Seems that the people who visit your site from lower serp positions / random long tail traffic are more likely to be "researching" the subject thoroughly and therefore less likely to be shopping.

Anyone confirm / deny this?
#ctr #higher #position #serp
  • Profile picture of the author Jacob Martus
    Originally Posted by lexilexi View Post

    Hi folks,

    Just noticed that with one of my sites that jumped up from around #6 to #3 for a search term, I'm suddenly getting a noticeably higher CTR on my ads - as well as more traffic of course . Seems that the people who visit your site from lower serp positions / random long tail traffic are more likely to be "researching" the subject thoroughly and therefore less likely to be shopping.

    Anyone confirm / deny this?
    Sometimes.

    Think about it. The clickers are sometimes actually better the further down you go. They've already clicked on 5 sets of results, so when they click you at #6 and they see a relevant ad they click there too.

    But yes, in some cases I've seen an improvement in CTR from an improvement in rankings.
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